New Economy Business Models - Making Money in New Ways
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The document discusses innovative business models emerging from the new economy, focusing on delivering experiences rather than services. It highlights various examples including fast fashion, unconventional distribution channels, and digital platforms for finance and marketing, aimed at addressing unmet needs in the market. Additionally, the document emphasizes leveraging technology to create new revenue streams and improve customer engagement across various industries.
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New Economy Business Models - Making Money in New Ways
- 2. NewEconomy–NewLeaders Focus has moved from delivering services to delivering experiences
- 3. Newgenresofbusinessmodel New generation of technologies and customers create new opportunities 1. Fast Fashion Bringing earlier sophisticated models to new use case and creates new revenue streams. 2. Blue Oceans There are several areas which are not covered by regulations currently opening up huge “land grab” opportunity before regulations can catch up. 3. Distribution Channels By leveraging non-conventional channels to sell experiences, new customers are added to ecosystem while costs reduced for existing.
- 4. Fast Fashion
- 5. FinancialServices–NewStructurestomakeMoney Process flow of bringing new asset classes to market HNI Crowd Funding SPV Equity Buy Mortgage Buy Equity 4 X Dividends Capital Gains Education Loan Real Estate On Demand Vehicles
- 6. FastFashion Prodigy Helpingcommon peopleinvestin educationloans Market Background Students in emerging markets find it challenging to raise student loans for higher education like MBA without putting in huge collateral. Innovation Package student loans into bonds traded at Irish Stock exchange and sold to private investors online and HNI clients by banks like Credit Suisse, Deutche Bank. Till now over 190M worth loans extended to 6567students.
- 7. PayTunes Monetizingringtones bysubstitutingthem withads FastFashion Benefits to customers: Creating more value for users – customers can now earn more usage time by enabling PayTunes and receiving ads on their devices Targeting – advertisers get to relay their ads directly to a selectively targeted audience, a win-win situation for both the user and the producer Content – advertisers can show richer and more dynamic content to customers via the jingle format
- 9. Unilever Radio Reachingunreachable audiencesviatraditional media FastFashion Market Background Hindustan Unilever (HUL) needed an innovative way to reach audiences in rural parts of india, which do not necessarily have access to television and electricity Innovation HUL worked with its marketing agency to launch a mobile entertainment channel accessible through a toll-free number which offered music, movie news and ads for select produts. Consumers only had to dial the toll-free number to receive content delivered through the mobile networks.
- 10. BandPage Redefininghowartists connectwiththeir audiencesinthemusic industry FastFashion Market Background The increasing use of digitization has affected the music industry greatly as audiences everywhere are consuming less of traditional media. New music platform BandPages is a new monetization and connectivity platform for musicians to connect with audiences over new social media platforms. The platform allows artists to create “customized” fan pages on platforms such as youtube, facebook, Spotify, shazam and twitter.
- 11. Blue Ocean
- 12. BlueOcean Mobiqwik Cashpickupforwallet topup&KYC Market Background Emerging markets face challenge of establishing agent networks, OTC top up networks and convincing customers to undergo KYC to offer financial services. Innovation Offers customers ability to call a person to pick up cash from their house to top up their wallet, wherein the person is able to undergo banking grade F2F KYC from the comfort of their house.
- 13. BlueOcean P2PInsurance Leveragingsocial networkstodevelop insurance Market Background Some of largest cost for insurance companies is cost of customer acquisition and agent commissions. Group insurance for non-corporate customers is not available as an offering from traditional insurers. Innovation Using social networks, fintech companies are able to target these costs and make insurance more affordable. Small group insurances without a central underwriter are not regulated currently and offer huge revenue potential.
- 14. BlueOcean Konami CreatingnewFintech revenueinvirtual world Market Background Gaming companies have difficulty monetizing their products after the initial launch because the excitement dies down quickly. Innovation To create better value from their products, Konami created in-game insurance which people could buy to improve their gaming experience. These credits and in-game insurance will give players an edge over other players.
- 16. DistributionModels Creditable EmployeeFinancial servicesusing employerdata Market Background Employees spent about 25% of the awake hours with their employers and this provides great opportunity to offer value added services and employee retention. Innovation Cloud based financial tool that enables caring employers to offer financial wellness products to their employees. It also includes personal financial management tool along with loans and savings products which are available otherwise.
- 17. DistributionModels Salarium Payrollsystemto financialservices Market Background Emerging markets with low banking penetration makes it tough for employers to distribute salary in timely and cost effective way with easy to use interface for company HT Innovation Allow companies to issue MasterCard debit cards to receive salary in real time, withdraw money from ATM, shop online thereby reducing cost and effort for all players in value chain and expand financial inclusion.
- 18. DistributionModels Zipdial Mobilemarketingand engagement platform builtaroundthe “MissedCall Phenomenon” Market Background Most mobile customers in India carry prepaid cards. People often call someone and then hang up once the line gets through to avoid getting charged. Innovation Zipdial created a business model out of this behavior by giving brands/companies a toll-free number they can dial into. On dialling the toll-free number, the call rings once and disconnects and then the consumer receives an SMS with more information on the marketing campaign.
- 19. DistributionModels Zipdial Mobilemarketingand engagement platform builtaroundthe “MissedCall Phenomenon” Benefits to brands: Wider reach - providing working toll-free numbers to reach customers who cannot be contacted by any other mediums Device interdependence – missed-call can be initiated by either a feature phone or smartphone Targeting – brands/companies can use zipdial’s database to reach audiences with the desired profiles and attributes
- 20. Janna Unlockingmobile airtime forcustomersin emergingmarkets DistributionModels Market Background 85% of the world’s mobile customers use pay- as-you go plans to manage their phone bills. This limits the amount of time they have to download and use various apps. Innovation Jana created a native mobile marketplace, where users could download apps. Each app download app earned them free mobile data usage. Jana partnered with over 300 mobile operators to deliver this free mobile data to users.
- 21. Mobiroo App-storesubscription servicetogetunlimited mobileapps DistributionModels Market Background There are too many apps in the world and too few consumers with enough spending power. 90% of all apps and content fail to gain traction and reach enough customers in the appstore. World’s first “all you can” app Mobiroo is a an app subscription where users pay a fee every month to get access to unlimited apps and content from any source. The platform also has features to enable app curation, discovery, promotion and distribution.
- 22. Gigato Bringingmobiledatato themassesthrough contentmonetization DistributionModels Market Background Telcos cap the amount of data users get to maximize profit. This restricts their usage of mobile networks and the amount of content they can consume. Unlocking network data for people Users earn mobile data from app downloads and usage. This data usage is paid for by app makers and content publishers. Gigato charges them for the ability based on either pay-per-use or per installation. The platform promises better engagement because users select their apps carefully to use.