New Orleans CVB Tourism U March 2012
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This document provides information about popular social media platforms and strategies for using social media effectively as a business. It discusses Facebook, Twitter, YouTube, and how to develop goals, understand your audience, choose appropriate channels, and measure success. Tips include creating content, being consistent, customizing for each platform, and engaging your community. The document also provides examples of how to utilize a CVB's existing social media presence to promote your business.
New Orleans CVB Tourism U March 2012
- 4. Facebook: Social Networking Site that allows for open communication between people and brands. 800+ Million Active Users 46% of Facebook users are 25-44 years old 81% of Facebook users have some level of higher education Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less. Over 200 Million Users 57% of Twitter users are 25-44 years old 37% of Twitter users have a Bachelors Degree, at least YouTube: A video sharing website, owned by Google. The second largest search engine on the web. Over 3 Billion Videos Viewed Daily Average age of YouTube is 27 with 20% being 35+ 78% of YouTube users have some level of higher education
- 5. First Things First How to Develop your Social Media Strategy
- 6. What are your Goals?
- 7. What are your Goals? • Specific I want to increase traffic to my • Measurable website by 10% • Realistic We want a monthly average of 70 interactions on Facebook I want 20 new Followers on Twitter every Month
- 9. Who is your Audience? • Age, Race, Gender • How do they talk to you • How do they talk to each other • What is the best way to reach them
- 11. What (and who) are your Resources? • In-house vs. Outsourced • Team Size • Available Time • Accountability
- 13. What Channels Will Work Best For Me?
- 14. The Four “C’s” of Social Media No matter what platforms you choose, these four things will keep your strategy moving in the right direction
- 15. Four C’s of Social Media • Content • Consistency • Customization • Community
- 16. Content We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. – Tom Curley, CEO of The Associated Press
- 18. What to Post • News About Your Business • Blog Posts and Press Releases • Upcoming Events • Promotions • Photos • Information About Your Business • Quotes • …Just About Anything!
- 19. “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.” - John Jakes, author
- 20. Consistency
- 22. Create a Schedule (and stick to it!)
- 23. Customization You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT! - James Bond, Tomorrow Never Dies
- 24. Shortstack App
- 25. Wildfire
- 26. Community com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
- 27. Anyone you interact with, even if only one time, is a part of your community http://www.coolinfographics.com/blog/2010/10/14/map- of-online-communities-2.html
- 28. What Else Should I Do? Good Question!
- 30. Google Alerts
- 31. www.search.twitter.com “search term” near:zipcode
- 32. Topsy
- 33. Let’s Talk Specifics Facebook Twitter
- 34. The ‘book
- 36. Facebook the times they are a-changin’
- 37. Facebook – What You’re Used To
- 40. What Does Timeline Mean for You? • No Default Landers • Cover Photo – Can be Anything • Timeline – Great for History • Big Photos • One-on-One Messaging Allowed • Customized Icons on Tabs
- 41. Using Facebook as a Brand Admin Panel Engaging on Facebook as a Page Customizing Your Page Growing your Community through Targeted Ads Measuring Success with Insights
- 42. Admin Panel
- 43. Admin Panel: -Facebook Insights -Notifications -Messages -New Likes -Managing Your Page Your Page Profile
- 44. Being Your Brand on Facebook
- 48. Engage With Things You Like
- 49. Share Your Favorite Content
- 51. Page Settings
- 52. Cross Promote Your Partners
- 53. Customized Tab
- 55. Cover Photo
- 56. Cover Photo/Milestones Add Milestones as major dates on your Page.
- 57. Reach Your Audience Through Ads
- 58. Facebook Ads
- 61. Real Life Examples Situation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games. Primary Target: Men in Louisiana Secondary Target Demographics: Like New Orleans Saints and Football. Are 21+ Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses Primary Target: Women in New Orleans, LA Secondary Target Demographics: Engaged, 25+ and College Graduates.
- 62. Growing Your Community Through Invites
- 64. Measuring Success with Insights
- 73. There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
- 74. Using Twitter as a Brand Speaking the Language Why Twitter Matters Using Twitter Lists Measuring Success on Twitter
- 75. Cocktail Party Rules of Engagement
- 76. Cocktail Party Rules of Engagement – Don’t talk all about yourself – Find the people who interest you – Try to add value to the conversation – Follow up with your new friends
- 77. Speaking the language RT @fscnola hosting a #socialmedia101 training session this morning!
- 79. Replies @ denotes a tweet sent to another Twitter user. @TiffanyStarnes see you in the park tonight!
- 80. Retweet Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good. RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
- 81. Direct Message DM is a private message that you can only send to those who follow you. D Adeletiblier Here’s my e-mail address [email protected]
- 82. Hashtag # makes a term into a keyword that is searchable, also used to imply sarcasm or humor @tiffanystarnes is speaking in tongues at #socialsummit Thanks for all your questions on #WediquetteWed. Until next week! Now, tune into The Knot Live airing now! Whether your team makes it to the #FinalFour or not, you’re still guaranteed fun in #NOLA: http://bit.ly/AqSHzS #TravelTuesday
- 84. Twitter Can be Used For… • PR • Crisis Communication • Customer Feedback • Achieving Goals • Customer Relations • Sales • Driving Traffic
- 89. Why Use Lists? • Curate other “official” business or company Twitter handles • Curate any resources relevant to your business or industry • Curate team members or employees • Curate industry influencers
- 93. Measuring Success on Twitter
- 94. Success = ____________? “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.” - Coach Mike Krzyzewski
- 95. Sprout Social
- 96. Bit.ly
- 98. TweetStats
- 99. Measuring Success on Twitter ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/ Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/ TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
- 100. YouTube
- 101. There are more than 2 billion views of YouTube videos everyday
- 102. Using YouTube as a Brand Popular Content Customizing Your Channel Adding Other Videos Measuring Success with Insights
- 103. Popular Content
- 104. How-To Videos
- 105. Behind The Scenes
- 106. Professional Videos
- 107. Keep it Short.
- 109. Make Your YouTube Channel all About You!
- 110. Tag Videos & Create Playlists
- 111. Search Optimization
- 112. Adding Other Videos
- 113. Find Other Channels Like Yours
- 114. And… Comment! (with keywords!)
- 115. And…Subscribe!
- 117. How Do I Know if it’s Working?
- 118. YouTube Insights
- 120. Linking it all Together
- 121. Share Whatchya Got
- 122. Print Materials
- 123. Email Signature
- 124. Website (above the fold!)
- 125. TV Ads
- 126. Media Buys
- 127. Anywhere Relevant
- 128. Utilizing NOCVB’s Social Media Presence We’re here to help!
- 129. CVB Social Media Presence The CVB Social Media channels are an incredible resource for members. Facebook: 11,374 Fans Twitter: 9,422 Followers YouTube Channel: 23,575 Video Views The CVB urges members to utilize this resource to: - Exponentially extend your brand’s social media reach - Boost your own brand awareness - Engage with the CVB’s online community
- 130. How Can You Participate? 1. Mention CVB in Facebook Posts on your Page 2. Mention CVB’s Twitter Handle in your Tweets 3. Respond to and Comment on questions and messages posted on these channels 4. Send CVB videos to include on their YouTube channel 5. Take advantage of free videos for your own marketing use
- 131. How to Interact with the CVB on Facebook: Comment
- 132. How to Interact with the CVB on Facebook: Mention
- 133. How to Interact with the CVB on Twitter: Retweet
- 134. How to Interact with the CVB on Twitter: Mention
- 135. How to Interact with the CVB on Twitter: Reply
- 136. Member Anniversaries
- 137. Member Mentions
- 138. Member Press
- 139. Crisis Communication: TS Lee
- 140. Crisis Communication: TS Lee
- 141. Crisis Communication: TS Lee
- 142. We’re Here For You The CVB social media presence is an incredible resource for CVB members, at no cost to you. Make sure to make the most of it by engaging with us!
- 143. FSC Interactive 1943 Sophie Wright Place New Orleans, LA 70130 (504) 894-8011 E-mail: [email protected] | Facebook: www.facebook.com/fscinteractive Twitter: www.twitter.com/fscnola | More Slides: http://www.slideshare.net/fscnola