New Technology Presentation
- 1. Mobile TechnologyKris Nolt & Kyle HeidenApril 2010
- 2. What Is Mobile Technology in the Sport Industry? Any way a mobile device (mobile phone, palm pilot, iTouch) is utilized for obtaining sport media information. Examples: Mobile Web E-MailiPhone Applications Verizon V Cast Text Messaging
- 3. History of Mobile Web 1998 Analog Cell Phone Data 1999 Wi-Fi 2001 3G Network 2009 4G Network
- 4. Mobile Web Overview and UsesAccessing web pages with a mobile device through wireless data exchangesBasis for all “data” applications on mobile phonesUses in Sport Field: Allows application to work, Check and Edit Web Pages
- 5. Mobile E-Mail Overview and Uses Viewing and sending E-mails through data transfers on the move.Allows professionals to work outside the officeUses in Sport Field: Flexible, convenient way to communicate in and out of the organization, alert fans through e-newsletters.
- 6. Iphone Apps Overview and Uses Interactive modules available on Apple’s iPhoneAllows fans to obtain information, entertain themselves in a user friendly formatUses in Sport Field: Display scores, news, statistics, transactions, videos and provide users with entertaining games in a portable device.
- 9. Verizon V Cast Overview and UsesMultimedia program available on Verizon phones. Includes live TV, VOD, Highlights, etc. Allows fans to do everything they could access on a laptop Uses in Sport Field: Important tool that allows users to obtain many different forms of media information
- 10. Text Messaging Overview and UsesAn SMS message containing text information sent to mobile phones Provides information in clear concise formUses in Sport Field: Allows professionals to communicate quickly and efficiently, keeps fans alert on breaking news regarding their favorite teams
Editor's Notes
- #4: 1998 was the first look into mobile internet messaging. By plugging certain phones into a desktop computer, the phone could transfer data from the internet. The primary use was receiving and reading e-mail on the phone.In 1999 Apple introduced a Wi-Fi receiving laptop that allowed for portability. Apple continued to demonstrate Wi-Fi’s capabilities with its 2007 introduction of the iTouch which allowed palm sized ipods to access Wi-Fi networks for internet access. PDA’s have also taken advantage of Wi-Fi capabilities. In 2001 the 3G network was introduced in Japan, and later in the U.S. in 2003. The 3G network allowed wireless data transfers at higher rates, and allowed applications like Mobile TV ,Video on demand,Video conferencing,Tele-medicine,Location-based services to run at decent speeds.In 2009 Sprint introduced the first US 4G network. The 4G network allows users to run applications from the 3G network with greater speed and efficency as well as running new applications such as HD Video content and increased mobile digital video broadcasting.