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New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012
This document provides an overview of the top social media lead generation tools for 2012 and discusses strategies for effective social media marketing. It highlights key metrics and tactics for platforms like Facebook, LinkedIn, Twitter, blogs and email marketing. Sample stats are given to illustrate the growth and engagement on major social networks. Tips are provided for content creation, engagement and measurement across different social channels.
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New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012
- 1. Online Marketing Reviewof Hottest Social Media Lead Generation Tools for 2012
- 2. Founder and CEOof Forward Progress, Inc. Train and Coach over 2,000 people a month Trained and Coached over 40,000 in Social Network Skills Over 30 years in Business Coaching, Consulting and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. Dean DeLisle Using LinkedIn for New Business Development
- 3. Components of InternetMarketing E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting VIDEO Social Media Marketing & Optimization
- 4. The New MarketingTool Kit Traditional Marketing Tool Kit Internet Marketing Tool Kit Channels Tactics - TV/Cable - Coupons Radio - Customer Promos Magazines - Tradeshow Promos Newspapers - Sales Force Outdoor Metrics Direct Mail - Reach Tradeshows - Frequency Cold Calling - Business leads/ Networking - Prospects Channels Technology/Tactics - Website - Personalization - Online Ads - Search - Email - Site Merchandising - Blogs - CRM System - Interactive TV - Web Analytics - Podcasting - Brand Reputation/ - RSS Feeds - Monitoring - Mobile Ads - Content Syndication - Social Media Metrics - Social Networks - Conversion Rates - Cost Per Acquisition
- 5. Think about theDestination! Landing Page Website Registration Phone Webinar\Event What is yours?
- 6. Factors That Affect Web Site Conversion Message – Landing Page Compatibility Unqualified Traffic – Keywords and Ad Text, Email Message Wrong Keywords – (e.g., keywords that attract bargain hunters while selling upscale merchandise) Incompatible Ad Text – Copy that does not extend the message to the landing page Out-of-Area visitors – Geographical area of local business not communicated in ad text/email message Brand Confidence Low level of customer confidence in a brand or manufacturer(s) name Trust
- 7. Web Site Conversion- Ineffective Landing Page Display Ads
- 8. Web Site Conversion- Ineffective Landing Page Display Ads
- 9. Web Site Conversion– Effective Landing Page Display Ads
- 10. Specialized Landing Page(PPC) Product Title Large “Add to Cart” Product name and major keyword in description
- 11. Web Site Conversions– Web Site Home Page\Landing Combo
- 12. Web Site Conversions– Web Site Home Page\Landing Combo
- 13. Promotion of Productsand Services via Email Variety of Formats: Text Messages, Graphics-based Ads and Newsletters, Rich Media (Multi-Media ads) Self-Service or Full Service Email Programs Include: List building Creative design Message delivery Campaign results tracking List management Permission-Based Email Marketing
- 14. Permission-Based Email MarketingPrecision Targeting Through Email List Segmentation Retargeting Through Analytics Integration Builds, Retains and Strengthens Customer Relationships Builds Brand-awareness Campaign Results Tracking through Website Analytics - Open Rate, Click-through Rate, New Subscribers, Subscribers Opt-out Retargeting Visitors Who Did Not Buy With Targeted Offers Lower Cost and More Flexible Than Direct Mail
- 15. What is SocialMedia? Online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other and can be used to build a community around Social Media is built on generated content that can take many forms: text, images, audio and video Popular social mediums include: blogs, message boards, podcasts, vlogs Social network sites include: Youtube, Facebook, Friendster, Linked-In (Business) Social media tools and platforms are websites where you can place and spread your marketing message
- 16. Video – StillHot!
- 17. Social Networks –So What?
- 18. The Issue withSocial Networks People add connections They make postings They link to content and articles They make updates They even link to their websites THEY DON’T CLOSE ANY BUSINESS!
- 19. Blogs Articles PostingsEmails Direct Mail Advertising Current Use of Marketing Communication?
- 20. Interactive People RespondBetter Builds Trust Builds Community Viral Activity Sharing Why Online Social Networks? Sales 2.0
- 21. Trusted Colleagues Like-mindedPeople hanging out Similar Friends and Associations You have more “Things” in common Similar “Beliefs” Recommended “IN” Social Networks We Already Know
- 22. That Know YOU?That Trust YOU? That have done Business with YOU? That would recommend YOU? Networking at One-to-One How Many Contacts Do You Have That You Cannot See? Dean Sue Pat Mark
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- 24. Your Teams Profile= Your eReputation
- 25. Build the Storyof WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT FIND YOU!
- 26. Create Relevancy! Speakto Me! Create your personal tagline Appear focused Put your elevator pitch to work Point out your “RELEVANT” skills Explain your experience Distinguish yourself from the crowd How will you help them?
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- 30. SEO\SEM – SearchEngine
- 31. Interaction is theKey for 2012
- 32. Like, Comment andShare
- 33. Like, Comment andShare
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- 36. Blogging – stillHOT! A blog can be an incredible tool for sharing information and expertise. A blog can be used to directly promote products, services and events. A blog can assist in promoting company vision and developments. A blog can foster customer loyalty, build relationships with clients and customers.
- 37. Why blog? Ablog can garner feedback and suggestions from clients A blog can give customers information on how to use products, services and how to buy. A blog can develop client community around a product.
- 38. Remember Variety isthe Key!
- 39. Measure your responseWordPress has some great statistical data. Check it after each post. Measure which posts receive the highest reader count. Check which keywords where used to find you blog.
- 40. Facebook LinkedIn TwitterGo Direct – OR Ping.FM Hootsuite Let’s Get Social – Get Read
- 41. Let’s Get Social– Facebook
- 42. Let’s Get Social– LinkedIn
- 43. Let’s Get Social– LinkedIn
- 44. Let’s Get Social– Twitter
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- 47. LinkedIn Has Over130 Million Members Average user has 240 “Connections” One degree from over 35,000 “Trusted Connections” Two degrees from over 3,200,000 “Trusted Connections” 1 million new members a week 17.8 million members belong to groups 1.2 million comments and posts to groups weekly 2 billion people searches annually 1 million companies have a company page OVER 1,000 to 1 Growing Numbers
- 48. Growing Numbers InterestingFacebook Stats Over 900 million active users 50% of all active users log on to Facebook in any given day More than 35 million users update their status each day More than 60 million status updates posted each day More than 3 billion photos uploaded to the site each month More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 3.5 million events created each month More than 3 million active Pages on Facebook More than 1.5 million local businesses have active Pages on Facebook More than 20 million people become fans of Pages each day Pages have created more than 5.3 billion fans
- 49. Upcoming Class FacebookBusiness Page Setup and Promotion Techniques - 2 Class Series - ALL NEW! Thursday, February 16, 2012 at 2:00 PM (CT) 20 Min a Day Plan!! $99 - 2 – Sessions - Review – Recorded & Live All Videos and Materials Included http://facebook2012.eventbrite.com/
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