Qubole is a cloud-based platform that allows customers to easily run Hadoop and Spark clusters on AWS for big data analytics. It optimizes performance and reduces costs through techniques like caching data in S3 for faster access, using spot instances, and directly writing query outputs to S3. The document discusses Qubole's features, capabilities, and how it provides an easier way for more users like data scientists and analysts to access and query big data compared to building and managing Hadoop clusters themselves.