NewsCred #ThinkContent Tour SF: Jason Miller, Sr. Content Marketing Manager, LinkedIn
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The document discusses strategies for content marketing amplification and personalization, emphasizing the importance of targeting the right audience through various channels like LinkedIn and email. It highlights the significance of repurposing content and continuous testing to enhance performance metrics such as click-through rates. The guide also includes references to the concept of early adopters in the diffusion of innovation and the impact of mobile messaging in reaching users effectively.
![Set up a test of different updates to reach different audiences.
Sponsored Update 1:
Targeted to CMOs
These insights can help you drive
transformational change to your business.
[link to white paper landing page with tracking tag 1]
Sponsored Update 2:
Targeted to Marketing Directors
Need to demonstrate the ROI of your
marketing efforts? These insights can help.
[link to white paper landing page with tracking tag 2]
Sponsored Update 3:
Targeted to Social Media Managers
Social media managers: Get the insights you
need to drive the engagement you want.
[link to white paper landing page with tracking tag 3]
Big Rock
Content
Example: B2B Marketing company XYZ has
recently launched a new piece of research
and is publishing updates to LinkedIn to drive
marketers to download it.](https://image.slidesharecdn.com/02-jasonmillerpresentation-151012152543-lva1-app6891/85/NewsCred-ThinkContent-Tour-SF-Jason-Miller-Sr-Content-Marketing-Manager-LinkedIn-28-320.jpg)
NewsCred #ThinkContent Tour SF: Jason Miller, Sr. Content Marketing Manager, LinkedIn
- 1. The Age of Amplification & Personalization presents Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg
- 3. 3 Amplification – n. The act or result of amplifying, enlarging, or extending.
- 5. 5
- 6. 6 Repurpose content like leftover Turkey
- 7. 7 Company Pages Sponsored Updates (Turn it up to eleven!) LinkedIn Groups SlideShare Use Turkey Slices to Fuel Your Content Hubs
- 8. The Sophisticated Marketer’s Guide to LinkedIn The Big Rock
- 9. 9
- 10. Take it Global
- 11. What Does Success Look Like?
- 13. MQL No Yes Revenue BIG ROCK (Gated) Lead Capture Nurture No Yes SlideShare Infographic Webinar Podcast Blog Post Sales SDR Sales Qualified? Video Turkey Slices (Non Gated)
- 14. Email Blog InMail Company Page Sponsored Updates SlideShare Display PPC Twitter The Always on Strategy For those about to Launch….. FIRE!
- 15. The Results Out of the Gate 4% 6% 9% 15% 32% 34% Email Blog InMail Direct/SEO Other Display AdWords United States Netherlands India Canada Australia UK Germany New Zealand Singapore France64% 7% 7% 7% 6% 2% 1% 1%
- 16. 16
- 18. 18 18,000% ROI
- 19. The Plan
- 20. According to Everett M. Rogers in Diffusion of Innovations, the landmark 1962 textbook that popularized the study of how new ideas and technologies spread through societies, early adopters make up 13.5% of the consumers who will adopt an innovation.
- 23. Video as a series…….. For Agencies Webinars Ask LMS Mann Vs Funnel Creative Effectiveness What’s Not on Your LinkedIn Profile
- 24. 24 Personalize – v. To make or alter so as to meet individu al needs, inclinations, or specifications.
- 25. 25 If Your Content Marketing is for Everybody, It’s for Nobody Joe Pulizzi – The Man in Orange
- 27. 27 With Direct Sponsored Content, reach your target audience directly in the feed without publishing on your Company Page Personalize Test Control
- 28. Set up a test of different updates to reach different audiences. Sponsored Update 1: Targeted to CMOs These insights can help you drive transformational change to your business. [link to white paper landing page with tracking tag 1] Sponsored Update 2: Targeted to Marketing Directors Need to demonstrate the ROI of your marketing efforts? These insights can help. [link to white paper landing page with tracking tag 2] Sponsored Update 3: Targeted to Social Media Managers Social media managers: Get the insights you need to drive the engagement you want. [link to white paper landing page with tracking tag 3] Big Rock Content Example: B2B Marketing company XYZ has recently launched a new piece of research and is publishing updates to LinkedIn to drive marketers to download it.
- 29. Always be Testing, Always. +571% Clicks +490% Impressions
- 30. 30 Personalize your message and offers to your target audience to boost your performance
- 31. 31 Test and optimize your reach to the right audience with the right message 66%higher CTR
- 32. 32 Sponsored InMails now reach members on mobile where they most often check their messages Reach mobile users >50% of inbox views on mobile 80% higher open rate on mobile Reach active members through tailored messages with 100% deliverability
- 33. The Death of the One Dimensional Marketer
- 34. 34
- 36. 36 Thank You! Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg
Editor's Notes
- #26: Are personas the answer? Maybe not. What if there was a shortcut. No more come one come all scenario