Newspaper Design key terms
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The document defines key layout and design terminology used in newspaper production. It provides definitions for over 50 terms in a consistent format, with each term defined in a single paragraph. The terms cover concepts related to page grids, headlines, photos, and other elements of newspaper layout and their technical specifications.
Newspaper Design key terms
- 1. Layout & Design Key Terms Learning the terminology behind newspaper design Material property of the AR Dept. of Education Distance Learning Center. It may be used for educational, non-profit use only after contacting the ADE DLC at http://dlc.k12.ar.us ER
- 2. Gutter • White space that separates columns and facing pages. Gutter
- 3. Double-truck (center spread) • A spread in the center of a publication, printed as one sheet of paper and designed as one unit.
- 4. Grid • A pattern of vertical and horizontal lines that form a base on which to place page elements.
- 5. Dominant Element • The strongest element on a page, usually a large photo, which leads the reader into the page. Usually 2 ½ times larger than other elements on the page.
- 6. Eyeline • A pica of white space that extends horizontally across a spread. • Only necessary in center spreads.
- 7. Leading • The white space between lines of type. Leading is normally set at an additional two points. Ten-point type is set on a 12-point leading would be referred to as set 10 on 12, written 10/12.
- 8. Font • Traditionally, a complete set of characters in one size and style of typeface (for example, 12-point Arial Italic); used now as a synonym for typeface.
- 9. Typeface • Design of a complete set of type characters, specified by a name, such as Arial or Garamond.
- 10. Pica • A unit of measurement in design. There are 12 points in a pica and 6 picas in one inch. 12 points = 1 pica 6 picas = 1 inch
- 11. Point • A small unit of measurement that describes the size of type. There are 72 points in one inch. • Type that is 72 points is one inch tall.
- 12. Ragged • Having uniform word spacing and uneven line length. Type aligned on the left (flush left) and ragged on the right (ragged right) is easiest to read. • This text block is ragged right (flush left).
- 13. Justified • Type that aligns, or is set even, on both sides of a column. • This text block is set justified.
- 14. Dummy • A full-size drawing of a page showing where all page elements will appear.
- 15. Tombstoning • The placing of two headlines side by side on a page or spread. XXXXX XXXXX XXXXX XXXXX
- 16. Modular Format • A style of page layout that uses rectangular units, each of which consists of all the visual elements that make up the layout for a particular story.
- 17. Mini Column Format • A style of page layout based upon a series of narrow or “mini” columns used to create areas of planned white space.
- 18. Nameplate (Flag) • Copy (often combined with a graphic) that states the name of the newspaper in large, bold letters across the front page; includes the volume and issue numbers, publication date, and city and state where the paper is published.
- 19. Teaser (window or ears) • Boxed copy that promotes stories inside the issue.
- 20. Ears – Tells a little of what is inside the paper Date, School Name Price Volume & Issue
- 21. Index • Copy that lists the page numbers on which sections start.
- 22. Headline • A line of copy that serves as a title for a story. Usually cannot be written until the page is designed.
- 23. Deck • One level of a headline.
- 24. Headline / Decks XXXXXXXXXX Headline XXXXXXXXXX (both lines) Deck (one line)
- 25. Subhead • A miniheadline that indicates what the next section of copy contains; breaks up gray blocks of copy in a story.
- 26. Standing Head • A headline for a regular feature in each issue of a publication.
- 27. Byline • A line of copy that identifies the writer of a story. By Roxanne Roth The Times
- 28. Dateline • A line of copy that identifies the place where the news occurred; important if the story originated someplace other than the city where the newspaper is published.
- 29. Jumpline / Continue Line • A line of copy that indicates the page on which the story continues or started.
- 30. Jumphead • A brief (one or two word) headline on a page that shows a reader where to start reading the jumped story again.
- 31. Refer • A line of copy that refers to a related story elsewhere in the issue.
- 32. Caption (cutline) • Lines of copy placed next to a photo that explain the content of the photo.
- 33. Photo Credit • A line of copy that identifies the photographer of a particular photo.
- 34. Pull Quote • A quote from a story arranged as a graphic in the layout of the story.
- 35. Folio • A page number; often includes the name and section of the paper.
- 36. Screen • Shaded area; measured in percentages. This is a 30% black screen
- 37. Rule • A vertical or horizontal line that serves to accent or separate elements; its width is measured in points. This is a 3 pt. rule
- 38. Initial Cap (Drop Cap) • A large capital letter of the opening word in a story; serves as a graphic.
- 39. Mugshot • A photo that shows only the shoulders and head of a person.
- 40. Infographic • A visual representation of statistical information, such as a map, chart, diagram, or time line. 90 80 70 60 50 East 40 West 30 North 20 10 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
- 41. Logo • A title with art that identifies a standing feature, such as a column.
- 42. Spot Color • One color applied in strategic places on a page. • This page uses a blue spot color for the title.
- 43. Clip Art • Ready-made graphics available for use free of charge or for a small fee. Clip Art
- 44. Icon • A symbol or image that identifies a particular feature, perhaps a section or standing feature, such as a teacher profile.
- 45. Overprint • The printing of one item on top of another. These words are overprinted on the screen.
- 46. Bullet • A large dot that calls attention to a line of copy or sets off items in a list.
- 47. Facing Pages • Two inside pages that face each other but are not usually printed on the same sheet of paper; together, they form a spread.
- 48. Internal Margin • A consistent margin of white space between copy and graphics; usually one pica in width.
- 49. External Margin • A frame of white space around the layout marked by the outside edge of at least one block of copy or graphic.
- 50. Fold • The middle of a page, where large-format newspapers are folded.