Next Best Dollar Strategy for PPC Accounts
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The document appears to consist of confidential data related to marketing performance metrics, including impressions, clicks, costs, conversions, and cost per acquisition across various regional and national categories. It highlights the total metrics as 300,363 impressions, 30,417 clicks, a total cost of $55,126, and 2,209 conversions. The repeated references to a hashtag suggest ongoing discussions or data tracking related to a specific conference or project.
Next Best Dollar Strategy for PPC Accounts
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- 47. #HeroConf@bigalittlea ARE THESE THESAME (GEO SLIDE)?
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- 49. #HeroConf@bigalittlea ARE THESE THESAME (HHI SLIDE)
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- 66. #HeroConf@bigalittlea Row Labels ImpressionsClicks Cost Conversions CPA All 18,433 558 $1,312 36 $36 Regional 18,433 558 $1,312 36 $36 Core 6,402 422 $1,007 31 $32 WOOOO 12,031 136 $304 5 $61 New 262,335 24,115 $44,339 1,514 $29 National 150,449 16,397 $32,586 1,083 $30 Core 148,252 16,338 $32,462 1,083 $30 WOOOO 2,197 59 $123 0 #DIV/0! Regional 111,886 7,718 $11,754 431 $27 Core 21,510 4,599 $7,889 420 $19 WOOOO 90,376 3,119 $3,864 11 $351 RLSA 16,084 3,950 $6,905 635 11 National 11,818 2,558 $3,789 405 9 Core 11,000 2,518 $3,725 403 $9 WOOOO 818 40 $64 2 $32 Regional 4,266 1,392 $3,115 230 14 Core 4,132 1,382 $3,083 230 $13 WOOOO 134 10 $32 0 #DIV/0! RLSA-Existing 3,511 1,794 $2,570 24 $107 National 2,178 1,053 $1,426 18 $79 Core 2,178 1,053 $1,426 18 $79 Regional 1,333 741 $1,143 6 $191 Core 1,333 741 $1,143 6 $191 Grand Total 300,363 30,417 $55,126 2,209 $25
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