Next Generation Website Launch by Fox Valley Technical College
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Fox Valley Technical College launched a new responsive website in May 2014 using the DNN Evoq Content CMS. The previous site from 2006 was not mobile-friendly and marketing had little control over content updates. The new site was designed to be mobile-friendly, with marketing empowered to manage content. Initial results were positive, with a 100% increase in mobile visitors, 16% increase in organic search traffic, and much higher ratings for professional design.
Next Generation Website Launch by Fox Valley Technical College
- 1. Behind the Scenes: Fox Valley Technical College’s Next Generation Website Launch
- 2. Fox Valley Technical College (FVTC) is based in Appleton, Wisconsin. For eight straight years, they’ve been voted best Local College/University by the Post-Crescent’s annual Best of the Valley "People’s Choice" awards.
- 3. When FVTC’s website originally launched in 2006, this device had yet to be invented.
- 4. When FVTC’s website originally launched in 2006, this device had yet to be invented. Back then: The website was not mobile-friendly.
- 5. When FVTC’s website originally launched in 2006, this device had yet to be invented. Back then: The website was not mobile-friendly. 85% of pages were viewed once or less.
- 6. When FVTC’s website originally launched in 2006, this device had yet to be invented. Back then: The website was not mobile-friendly. 85% of pages were viewed once or less. The user experience was inconsistent.
- 7. When FVTC’s website originally launched in 2006, this device had yet to be invented. Back then: The website was not mobile-friendly. 85% of pages were viewed once or less. The user experience was inconsistent. Marketing made minor content updates on the site; however, all other website changes were implemented by IT, on a home-grown CMS.
- 8. Most students will access the site via mobile devices, so make the new site mobile-friendly .
- 9. Most students will access the site via mobile devices, so make the new site mobile-friendly . Focus on content first, design second. Organize content by audience type.
- 10. Most students will access the site via mobile devices, so make the new site mobile-friendly . Focus on content first, design second. Organize content by audience type. Empower the Marketing team to manage site content.
- 11. Most students will access the site via mobile devices, so make the new site mobile-friendly . Focus on content first, design second. Organize content by audience type. Empower the Marketing team to manage site content. Deploy new, interactive site features.
- 12. Most students will access the site via mobile devices, so make the new site mobile-friendly . Focus on content first, design second. Organize content by audience type. Empower the Marketing team to manage site content. Deploy new, interactive site features. Select a Web CMS best aligned to the above goals.
- 13. Let’s take a look at how the FVTC team planned and launched their new website.
- 14. The Web Lead Team Barb Cody Rose Larry * - Distinguishing viewers may be able to spot a preview of the new site!
- 15. Stakeholders review site concepts. The goal was to nail down content first, then proceed to design.
- 16. Prior to launching the new site, numerous internal feedback sessions were held.
- 17. Introducing FVTC’s new site. Ready… Set…
- 18. Launched: May 2014 Responsive web design is used to make all sections of the site mobile-friendly.
- 20. FVTC wanted a .NET-based CMS. They considered DNN Evoq Content, SharePoint and Sitecore.
- 21. FVTC wanted a .NET-based CMS. They considered DNN Evoq Content, SharePoint and Sitecore. They selected DNN Evoq Content:
- 22. FVTC wanted a .NET-based CMS. They considered DNN Evoq Content, SharePoint and Sitecore. They selected DNN Evoq Content: Evoq Content provides quick “time to use” and “time to value.”
- 23. FVTC wanted a .NET-based CMS. They considered DNN Evoq Content, SharePoint and Sitecore. They selected DNN Evoq Content: Evoq Content provides quick “time to use” and “time to value.” FVTC developers loved that minimal training was required for the marketing team.
- 24. FVTC wanted a .NET-based CMS. They considered DNN Evoq Content, SharePoint and Sitecore. They selected DNN Evoq Content: Evoq Content provides quick “time to use” and “time to value.” FVTC developers loved that minimal training was required for the marketing team. FVTC liked the availability of third-party modules in the DNN Store (and little customization needed to use them).
- 25. FVTC wanted a .NET-based CMS. They considered DNN Evoq Content, SharePoint and Sitecore. They selected DNN Evoq Content: Evoq Content provides a more intuitive user interface for FVTC’s Marketing Team.
- 26. Some of the key features of Evoq Content that FVTC is taking advantage of:
- 27. Some of the key features of Evoq Content that FVTC is taking advantage of: Webfarms (for scalability) This DNN feature balances traffic across (3) front-end FVTC web servers.
- 28. Some of the key features of Evoq Content that FVTC is taking advantage of: Webfarms (for scalability) This DNN feature balances traffic across (3) front-end FVTC web servers. Page Caching (for performance) This DNN feature keeps copies of commonly requested pages in memory, which boosts page load time.
- 29. Popular features on FVTC’s website
- 30. When news breaks, it’s captured in the NewsCenter. It’s built with a DNN Store module called EasyDNNnews. The NewsCenter provides an area for rich content that can also be fed into other areas of the site quite easily.
- 31. MyFVTC is a student portal. It’s the one-stop-shop (online) for students. FVTC surveyed students to find out what areas of the old website they accessed the most; then, they curated this collection of links to match.
- 32. RESULTS
- 33. Website Metrics: (During the first six months since launch) 100% increase in mobile visitors. 16% increase in organic traffic from search engines. One department received 200% more inquiries (via the website) since the new site went live.
- 34. Survey Result: 86% of survey respondents rated the website “quite professional” or “extremely professional.”
- 35. “One of the most successful cross-functional projects in college history.” -- Dr. Susan May, President, Fox Valley Technical College