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Niche vs mass audience
- 1. Assignment 8: Mass vs Niche Audience
- 2. Definition of each • A Mass audience is a wide range of groups of people that have a similar and common interest. They all want the same thing. This allows you to focus on one particular thing that the majority will enjoy. A niche audience is a small select group of people that have a unique interest. Choosing a niche audience allows you to focus fully on a specific piece of the target audience and make it your own.
- 3. Horror films have niche audiences because... • They are the most interested and excited to see a project as it speaks to their belief and cause. Horror films want highly passionate audience members as their enthusiasm and inspiration to help them if they harness their attention early on and give them what they want. Horror films isn't suitable for everyone. Aiming it at small groups with unique interests to horror films will be more suitable.
- 4. Examples of sub-genres and their niche audience • The fanaticism subgenre won't appeal to everyone due to the torture scenes but it is unique and original in the horror genre. Niche audiences will enjoy it so long as it appeals and stays true to fanaticism. Home invasion: This sub-genre strikes fear into people or it thrills people of the niche audience as it's realistic. The niche audience will experience thrill/adrenaline at points where as the mass audience might be fearful and scared. Demons + Hell: Niche audiences will enjoy this subgenre more since it's new and it would be fun for them to look at the creativity of the film creators and see their interpretations of devils, hell and demons.
- 5. An effective student OTS... • Blood of Purity - Mark: 55/60 The music matched the pictures that were in the OTS and the CGI within the OTS also matched. The titles were used appropriately and the font and colour matched the background and the composition. In the shots that were in the OTS, all had controlled use of the camera (knife shot was steady) and the images went well with the CGI. Editing of the FX suited the task (blood) and added a sense of horror to the OTS. Framing of shots and composition was used well (titles, shots, FX).
- 6. An effective student OTS... • Blood of Purity - Mark: 55/60 The music matched the pictures that were in the OTS and the CGI within the OTS also matched. The titles were used appropriately and the font and colour matched the background and the composition. In the shots that were in the OTS, all had controlled use of the camera (knife shot was steady) and the images went well with the CGI. Editing of the FX suited the task (blood) and added a sense of horror to the OTS. Framing of shots and composition was used well (titles, shots, FX).