Cross Media from 2001 | a good vision?
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The document discusses cross-media applications that enable businesses to reach consumers through multiple channels and devices. It emphasizes the need for content to be available in various formats (like XML, HTML, and WML) to cater to consumers' diverse access preferences. Additionally, it highlights the importance of recognizing user needs and automating content generation to enhance flexibility and efficiency in digital communication.
![XML – XSL – WML example <?xml version="1.0" encoding="ISO8859-1" ?> <INFORMATION title="NetArchitects"> <SUBJECT> <TITLE>Corporate Overview</TITLE> <PARAGRAPH>NetArchitects Communications SA is a Swiss- ... <PARAGRAPH>Our clients have retained us for our skills ... <PARAGRAPH>NetArchitects' mission is to produce fast, ... <PARAGRAPH>NetArchitects is part of ALTRAN, which ... </SUBJECT> <SUBJECT> <TITLE>Offices</TITLE> <OFFICE> <STREET>WTC - Leutschenbachstrasse 95 - Postfach 144</ ... <ZIP>CH 8050</ZIP> <CITY>Zurich</CITY> <COUNTRY>Switzerland</COUNTRY> <PHONE>+41 1 305 70 80</PHONE> <FAX>+41 1 305 70 89</FAX> </OFFICE> <OFFICE> <STREET>16, quai du Seujet</STREET> <ZIP>CH 1201</ZIP> <CITY>Geneva</CITY> … XML <?xml version="1.0" encoding="ISO8859-1" ?> <xsl:stylesheet xmlns:xsl="http://www.w3.org/1999/XSL/Transf ... <xsl:output method="xml" indent="yes" encoding="ISO8859-1"/> <xsl:template match="/"> <wml> <xsl:apply-templates select="INFORMATION"/> </wml> </xsl:template> <xsl:template match="INFORMATION"> <xsl:apply-templates select="SUBJECT[position()=1]"/> </xsl:template> <xsl:template match="SUBJECT[position()=1]"> <card> <xsl:attribute name="id"><xsl:value-of select="con ... <xsl:attribute name="title"><xsl:value-of select="TITLE" ... <do type="prev" label="Back"><prev/></do> <p align="center"><img src="logo_netarch.wbmp" alt="Net@ ... <xsl:apply-templates select="PARAGRAPH[position()=1]"/> <p> <a href="n@_corporate_more.wml">more...</a><br/> <a href="n@_corporate_offices1.wml">offices</a><br/> <a href="n@_corporate_key_figures.wml">key figures</a> ... ... XSL <?xml version="1.0" encoding="ISO8859-1"?> <!DOCTYPE wml PUBLIC "-//WAPFORUM//DTD WML 1.1//EN" "http:// ... <wml> <card id="card_1" title="Corporate Overview"> <do type="prev" label="Back"><prev /></do> <p align="center"><img src="logo_netarch.wbmp" alt="Net@rchi ... <p>NetArchitects Communications SA is a Swiss-based Internet ... <p> <a href="n@_corporate_more.wml">more...</a><br /> <a href="n@_corporate_offices1.wml">offices</a><br /> <a href="n@_corporate_key_figures.wml">key figures</a><br /> <a href="n@_welcome.wml">NetArchitects home</a><br /> </p> </card> </wml> WML](https://image.slidesharecdn.com/nicolassierronetarchitectscrossmedia-1229336453765981-1/85/Cross-Media-from-2001-a-good-vision-6-320.jpg)
Cross Media from 2001 | a good vision?
- 1. Cross Media Applications new contact opportunities to reach consumer one content f or multichannels and multidevices
- 2. New devices emmerge PC is no more the unique consumer device for digital information Internet access is possible from other devices (mobile phone, digital TV, PDA, game console, etc.) Functionality and penetration of these alternative devices will improve No winner, but more a proliferation of different types of devices PC: Personal Computer TV: Television PDA: Personal Digital Assistant
- 3. Consumer ’s needs are complex Consumer want to decide how she accesses the content (when, where, wich device, which channel) Consumer has different needs depending on time, location, etc. Each situation requests the appropriate service/content
- 4. New business process approach Entreprises should have their content available for multidevices and multichannels With content ready for crossmedia, new customer groups could be reached (quantity growth) How to benefit with product an cost control?
- 5. O ne content f or multichannels and multidevices Unique content in XML format Different style sheet XSL for different Markup Language formats Automatic generation of: HTML for PC- or PDA-Browser WML for WAP VoiceXML for voicebased service Specific File for SMS gateway, digital TV etc. XML: eXtensive Markup Langage XSL: XML Style Sheet HTML:Hyper Text Markup Langage WML: Wireless Markup Langage WAP: Wireless Application Protocol SMS: Short Message System
- 6. XML – XSL – WML example <?xml version="1.0" encoding="ISO8859-1" ?> <INFORMATION title="NetArchitects"> <SUBJECT> <TITLE>Corporate Overview</TITLE> <PARAGRAPH>NetArchitects Communications SA is a Swiss- ... <PARAGRAPH>Our clients have retained us for our skills ... <PARAGRAPH>NetArchitects' mission is to produce fast, ... <PARAGRAPH>NetArchitects is part of ALTRAN, which ... </SUBJECT> <SUBJECT> <TITLE>Offices</TITLE> <OFFICE> <STREET>WTC - Leutschenbachstrasse 95 - Postfach 144</ ... <ZIP>CH 8050</ZIP> <CITY>Zurich</CITY> <COUNTRY>Switzerland</COUNTRY> <PHONE>+41 1 305 70 80</PHONE> <FAX>+41 1 305 70 89</FAX> </OFFICE> <OFFICE> <STREET>16, quai du Seujet</STREET> <ZIP>CH 1201</ZIP> <CITY>Geneva</CITY> … XML <?xml version="1.0" encoding="ISO8859-1" ?> <xsl:stylesheet xmlns:xsl="http://www.w3.org/1999/XSL/Transf ... <xsl:output method="xml" indent="yes" encoding="ISO8859-1"/> <xsl:template match="/"> <wml> <xsl:apply-templates select="INFORMATION"/> </wml> </xsl:template> <xsl:template match="INFORMATION"> <xsl:apply-templates select="SUBJECT[position()=1]"/> </xsl:template> <xsl:template match="SUBJECT[position()=1]"> <card> <xsl:attribute name="id"><xsl:value-of select="con ... <xsl:attribute name="title"><xsl:value-of select="TITLE" ... <do type="prev" label="Back"><prev/></do> <p align="center"><img src="logo_netarch.wbmp" alt="Net@ ... <xsl:apply-templates select="PARAGRAPH[position()=1]"/> <p> <a href="n@_corporate_more.wml">more...</a><br/> <a href="n@_corporate_offices1.wml">offices</a><br/> <a href="n@_corporate_key_figures.wml">key figures</a> ... ... XSL <?xml version="1.0" encoding="ISO8859-1"?> <!DOCTYPE wml PUBLIC "-//WAPFORUM//DTD WML 1.1//EN" "http:// ... <wml> <card id="card_1" title="Corporate Overview"> <do type="prev" label="Back"><prev /></do> <p align="center"><img src="logo_netarch.wbmp" alt="Net@rchi ... <p>NetArchitects Communications SA is a Swiss-based Internet ... <p> <a href="n@_corporate_more.wml">more...</a><br /> <a href="n@_corporate_offices1.wml">offices</a><br /> <a href="n@_corporate_key_figures.wml">key figures</a><br /> <a href="n@_welcome.wml">NetArchitects home</a><br /> </p> </card> </wml> WML
- 7. … HTML example <?xml version="1.0" encoding="ISO8859-1" ?> <INFORMATION title="NetArchitects"> <SUBJECT> <TITLE>Corporate Overview</TITLE> <PARAGRAPH>NetArchitects Communications SA is a Swiss- ... <PARAGRAPH>Our clients have retained us for our skills ... <PARAGRAPH>NetArchitects' mission is to produce fast, ... <PARAGRAPH>NetArchitects is part of ALTRAN, which ... </SUBJECT> <SUBJECT> <TITLE>Offices</TITLE> <OFFICE> <STREET>WTC - Leutschenbachstrasse 95 - Postfach 144</ ... <ZIP>CH 8050</ZIP> <CITY>Zurich</CITY> <COUNTRY>Switzerland</COUNTRY> <PHONE>+41 1 305 70 80</PHONE> <FAX>+41 1 305 70 89</FAX> </OFFICE> <OFFICE> <STREET>16, quai du Seujet</STREET> <ZIP>CH 1201</ZIP> <CITY>Geneva</CITY> … XML <?xml version="1.0" encoding="UTF-8"?> <!-- Copyright (c) 2001 Net@rchitects --> <xsl:stylesheet version="1.0" xmlns:xsl="http://www.w3.org/ ... <xsl:template match="/"> <xsl:processing-instruction name="cocoon-format">type= ... <html> <head> <title>Net@rchitects - <xsl:value-of select="/page/ ... <meta content="text/html; charset=ISO-8859-1" http- ... <link rel="stylesheet"> <xsl:attribute name="href"><xsl:value-of select=" ... </link> </head> <xsl:call-template name="generate-javascript"/> <body> <table width="740" class="main" align="center" border=" ... <tr> <td align="right" class="header"> <xsl:call-template name="image-pixel"/> <br/><xsl:call-template name="header"/></td> </tr> <tr> <td align="right" class="header"><xsl:call-template ... ... XSL <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <!-- saved from url=(0045)http://localhost:8080/NetA/main/ ... <HTML><HEAD><TITLE>Net@rchitects - Corporate</TITLE> <META content="text/html; charset=ISO-8859-1" http-equiv= ... href="Net@rchitects - Corporate_files/stylenet. xsl " rel= ... <SCRIPT language=javascript type=text/javascript> ... <META content="MSHTML 5.00.3103.1000" name=GENERATOR></HEAD> <BODY> <TABLE align=center border=0 cellPadding=0 cellSpacing=0 ... <TBODY> <TR> <TD align=right class=header><IMG height=20 src="Net@rchitects - Corporate_files/pixel.gif" width= ... href="http://localhost:8080/NetA/main/index.xml"><IMG ... HTML
- 9. one content f or multichannels and multidevices enterprise business information & logic WEB Server device information & service style sheet content channel consumer
- 10. Large offering and flexibilty Automatisation for the creation of static pages Dynamic pages creation on the server or on the client side (next browsers) Automatic client & device recognition Personalisation & document creation Consumer’s choice for online or offline content (and mix of both too)
- 11. Rules for success Smart ease of use respecting user interface limitation (ex: PC for configuration & personalisation, SMS for order and buying confirmation) The same solutions apply for business applications (enterprise portals, intranet, extranet, e-shop, marketplace) Time to market
- 12. Thank you Nicolas Sierro Questions?
Editor's Notes
- #2: Different media – better use of this opportunity 2 parts: Marketing realize Solution (technical & design) Multi-channels & devices explanation... (other wording: multiaccess) Link to recruitement n@ is a swiss leader ... In forefront in new areas interesting for innovative and talented new employees