Nine Immediate Steps to a Better Website
Download as KEY, PDF•0 likes•309 views
The document provides nine tips to improve a website. The tips include installing Google Analytics to measure site usage, removing unnecessary content, understanding website visitors' goals and questions, adding points of reassurance, and hiring a copywriter to improve key sales pages. The document emphasizes measuring website usage, simplifying content, and focusing on user needs to create a better customer experience.
Nine Immediate Steps to a Better Website
- 1. Nine Immediate Steps to a Better Website
- 2. Nine Immediate Steps to a Better Website
- 4. Who’s on your site?
- 5. What do you want them to do?
- 6. What information does that person need to take that action?
- 7. Tip #1 What are your goals?
- 8. Tip #2 Add analytics...
- 9. Tip #2 Add analytics... ... because you cannot improve what you do not measure.
- 11. Tip #2 Google Analytics... ...it’s free!
- 12. Tip #2
- 14. Tip #2
- 15. Tip #2 • Most viewed/visited pages
- 16. Tip #2 • Most viewed/visited pages • Top exit pages
- 17. Tip #2 • Most viewed/visited pages • Top exit pages • Top landing pages
- 18. Tip #3
- 19. Tip #3 Walk in their shoes.
- 20. Tip #4 Ask your front-line employees what questions they’re asked...
- 21. Tip #4 Ask your front-line employees what questions they’re asked... ... and include the answers on your site.
- 22. Tip #5 Remove what you don’t need.
- 23. Tip #5 Remove what you don’t need.
- 24. Tip #5 Remove what you don’t need.
- 25. Tip #5 Remove what you don’t need.
- 26. Tip #6 Add points of reassurance
- 27. Tip #6 Add points of reassurance • Are you going to spam me? • What’s 128-bit Encryption?
- 28. Tip #6 Add points of reassurance
- 29. Tip #6
- 30. Tip #6
- 31. Tip #6
- 32. Tip #6
- 33. Tip #6
- 34. Tip #6
- 35. Tip #6 Add points of reassurance • Can I return my widget? • Do you offer any guarantees?
- 36. Tip #6
- 37. Tip #6
- 38. Tip #6
- 40. Tip #7 Click here
- 41. Tip #7 Click here to...
- 42. Tip #7 ...to learn...
- 43. Tip #7 ...to learn more...
- 44. Tip #7 learn more about us
- 45. Tip #7
- 46. Tip #7
- 47. Tip #7
- 48. Tip #7
- 49. Tip #7
- 50. Tip #7
- 51. Tip #8 Add your phone number where it’s highly visible.
- 52. Tip #8
- 53. Tip #8
- 54. Tip #8
- 55. Tip #9 Hire a copywriter for your top four sales pages.
- 56. But first...
- 57. Go home and...
- 58. Go home and... • Install analytics (remember, Google Analytics is FREE!)
- 59. Go home and... • Install analytics (remember, Google Analytics is FREE!) • Remove what you don’t need
- 60. Go home and... • Install analytics (remember, Google Analytics is FREE!) • Remove what you don’t need • Walk in their shoes
- 61. Go home and... • Install analytics (remember, Google Analytics is FREE!) • Remove what you don’t need • Walk in their shoes • Add points of reassurance
- 62. Go home and...
- 63. Go home and... • Annihilate “click here”
- 64. Go home and... • Annihilate “click here” • Ask and answer
- 65. Go home and... • Annihilate “click here” • Ask and answer • Focus in on your goals
- 66. Go home and... • Annihilate “click here” • Ask and answer • Focus in on your goals • Make sure I can contact you
- 67. Go home and...
- 68. Go home and... • Hire a copywriter
Editor's Notes
- #2: \n
- #3: \n
- #4: \n
- #5: \n
- #6: \n
- #7: \n
- #8: \n
- #9: \n
- #10: \n
- #11: \n
- #12: \n
- #13: \n
- #14: \n
- #15: \n
- #16: \n
- #17: \n
- #18: \n
- #19: \n
- #20: \n
- #21: \n
- #22: \n
- #23: \n
- #24: \n
- #25: \n
- #26: \n
- #27: \n
- #28: \n
- #29: \n
- #30: \n
- #31: \n
- #32: \n
- #33: \n
- #34: \n
- #35: \n
- #36: \n
- #37: \n
- #38: \n
- #39: \n
- #40: \n
- #41: \n
- #42: \n
- #43: \n
- #44: \n
- #45: \n
- #46: \n
- #47: \n
- #48: \n
- #49: \n
- #50: \n
- #51: \n
- #52: \n
- #53: \n
- #54: \n
- #55: \n
- #56: \n
- #57: \n
- #58: \n