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<XML>What's it all about and why are they doing this to me?2010 NIRMA Annual MeetingDon BridgesData Conversion Laboratory
Scope of PresentationWhen all you have is a hammer, all the problems looks like nails.For static documents, you probably have a great solutionFor dynamic documents, you probably have a viable (for now) solution This presentation looks at the issues with dynamic docs2
AgendaCurrent SituationProblems with Current SituationImplications of ProblemsIndustry NeedsXML BasicsXML Benefits3
Current SituationInformation in a ‘word processor’Creation / revision / storageDelivery is hardcopy and/or PDF basedGraying workforceMore information in repositoryLarger communiqués with regulators
Graying WorkforceSource: U.S. Bureau of Labor Statistics, 20055
More Information100,500The number of words an average person consumes – meaning, reads or hears – every dayAmazingly, the amount we read has tripled from 1980 to 2008.TASKALERTSource: University of California, San Diego
Government TrendsGovernment moving towards XML content for regulatory submissionsFDA (Product labeling:  SPL)EPA (Product registration)USDA (Product registration)SEC (Financial reporting:  XBRL)DOT (Trucking manifest:  ACE)We expect it’s a matter of WHEN, not IF NRC will mandate XML content.
ProblemsDifficult to Reuse Information
Limited Delivery Options
Difficult to capture experience
Younger workers want dynamic delivery
Overwhelmed by information
Increasing demands by regulatorsImplications of Problems9Current Technology Outdated
Risk of Falling below minimum experience levels
Longer to find the correct informationNeedsDeliver consistent information
Across silos (Records, Training, Operations, Maintenance)
Capability to deliver to emerging media
Intranet, eBook, iPhone, …
Deliver only the relevant information quickly
Enhance the knowledge base
Meet emerging regulatory requirements XML BasicsNon-proprietary formatContent separated from formatTags used to define content And to a lesser extent, formatMore like a database
I’m a web pagePaul is editing my layoutWidgets R Us, InternationalI got prices from SAP at 3:07 PMNew content here.Product info below.Links to events at the bottom.Fancy graphic to the right.Tom is editing my product descriptionMy user likes pastel colorsWidget		$9.99Widget Deluxe		$29.99Widget Extra		$59.99Supersized Widget		$99.99      The super-duper widget removes stains and leaves everything smelling extra clean.Only Mary can edit my linksVisit our partner siteVisit our sponsorsTry our new brand of widgetRead news about usXML Doc are Smart Docs
XML BenefitsParallel Workflow
Consistent Content

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Nirma

  • 1. <XML>What's it all about and why are they doing this to me?2010 NIRMA Annual MeetingDon BridgesData Conversion Laboratory
  • 2. Scope of PresentationWhen all you have is a hammer, all the problems looks like nails.For static documents, you probably have a great solutionFor dynamic documents, you probably have a viable (for now) solution This presentation looks at the issues with dynamic docs2
  • 3. AgendaCurrent SituationProblems with Current SituationImplications of ProblemsIndustry NeedsXML BasicsXML Benefits3
  • 4. Current SituationInformation in a ‘word processor’Creation / revision / storageDelivery is hardcopy and/or PDF basedGraying workforceMore information in repositoryLarger communiqués with regulators
  • 5. Graying WorkforceSource: U.S. Bureau of Labor Statistics, 20055
  • 6. More Information100,500The number of words an average person consumes – meaning, reads or hears – every dayAmazingly, the amount we read has tripled from 1980 to 2008.TASKALERTSource: University of California, San Diego
  • 7. Government TrendsGovernment moving towards XML content for regulatory submissionsFDA (Product labeling: SPL)EPA (Product registration)USDA (Product registration)SEC (Financial reporting: XBRL)DOT (Trucking manifest: ACE)We expect it’s a matter of WHEN, not IF NRC will mandate XML content.
  • 10. Difficult to capture experience
  • 11. Younger workers want dynamic delivery
  • 13. Increasing demands by regulatorsImplications of Problems9Current Technology Outdated
  • 14. Risk of Falling below minimum experience levels
  • 15. Longer to find the correct informationNeedsDeliver consistent information
  • 16. Across silos (Records, Training, Operations, Maintenance)
  • 17. Capability to deliver to emerging media
  • 19. Deliver only the relevant information quickly
  • 21. Meet emerging regulatory requirements XML BasicsNon-proprietary formatContent separated from formatTags used to define content And to a lesser extent, formatMore like a database
  • 22. I’m a web pagePaul is editing my layoutWidgets R Us, InternationalI got prices from SAP at 3:07 PMNew content here.Product info below.Links to events at the bottom.Fancy graphic to the right.Tom is editing my product descriptionMy user likes pastel colorsWidget $9.99Widget Deluxe $29.99Widget Extra $59.99Supersized Widget $99.99 The super-duper widget removes stains and leaves everything smelling extra clean.Only Mary can edit my linksVisit our partner siteVisit our sponsorsTry our new brand of widgetRead news about usXML Doc are Smart Docs
  • 28. Widget $9.99Widget Deluxe $29.99Widget Extra $59.99Supersized Widget $99.99 The super-duper widget removes stains and leaves everything smelling extra clean.Widgets R Us, InternationalVisit our partner siteVisit our sponsorsTry our new brand of widgetRead news about usPaul edits the look and feelNew content here.Product info below.Links to events at the bottom.Fancy graphic to the right.Tom edits the product descriptionWidget $9.99Widget Deluxe $29.99Widget Extra $59.99Supersized Widget $99.99 The super-duper widget removes stains and leaves everything smelling extra clean.Mary edits the links sectionVisit our partner siteVisit our sponsorsTry our new brand of widgetRead news about usParallel WorkflowMany people work on same document simultaneouslyPresentation separated from content14
  • 29. Outline TemplateTitleExecutive SummaryBody paragraphsSummary (No more than 500 characters)Copyright noticeConsistent ContentMany authors, one outlineMany authoring tools, one file formatMary prefers MS Word with i4i Plug-InScott uses Just Systems XMetaL15
  • 30. Widgets R Us, InternationalNew content here.Product info below.Links to events at the bottom.Fancy graphic to the right.ProductDatabaseWidget $9.99Widget Deluxe $29.99Widget Extra $59.99Supersized Widget $99.99 The super-duper widget removes stains and leaves everything smelling extra clean.SAPOracleVisit our partner siteVisit our sponsorsTry our new brand of widgetRead news about usMarketingCollateralPRBoilerplateIntegrated InformationSeamless merger of structured & unstructured data
  • 31. SafetyProcedureWork CardTrainingXMLContentComponentReusable ContentStore content once, centrallyShare everywhere in customized formats17
  • 32. High Quality ImagesScalable Vector Graphics (SVG) for image qualityMerging images and informationThe bike is a 10-speedI’m an image of a bicycleThe bicycle is yellowThis bike costs $395
  • 34. Content ManagementLocationFiling & RetrievalSecurityDisaster RecoveryRetentionArchivingWorkflow / Approval Authentication
  • 35. Business DriversNeed to harness corporate information assets
  • 36. Large, growing volume of content to manage and archive
  • 37. Multiple consumers of information
  • 42. Case Study – AEPLegacy systems manage controlled documents such as:Standard operating procedures (SOPs)Vendor drawings, Quality assurance records (reports, assessments, & standards)The systems manage images of the original documents but offer no intelligent content controlIndustry estimates anticipate document growth to be (25%) per year over the next 5-7 yearsNeed for robust, scalable solutionsUsers need to be able to quickly search and access to millions of content objects Migration to “intelligent” actionable content
  • 43. Conclusion23XML solves many business problemsSpeed ConsistencyAccuracyLaborRegulators expected to require more information in XML format in the futureNow is the time to develop a plan…