Njla2013 frankenlibraries
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The document discusses emerging trends in libraries and how libraries must adapt. It notes that libraries need to focus on services over collections, partner with other organizations, and support new forms of content and learning. Libraries must experiment with new ideas and be open to change to remain relevant as user needs and expectations change in the digital age.
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Njla2013 frankenlibraries
- 1. FrankenLibraries: The Latest Trends Stephen Abram, MLS New Jersey Library Association, Atlantic City, NJ June 5, 2013
- 2. Every Day in every way libraries are throwing pebbles
- 3. It’s simple really, shift happens! Gedoverit
- 4. This economy is the new normal • 4 years of economic growth with real GDP growth • 4 years of declining unemployment and increased job creation • Stock market at record levels (S&P doubled in 4 years) • 30% decline in federal deficit but increased debt • BUT . . . • Pressure on taxes and higher state and municipal debt – cash flow • Real declines in personal income (except top 2%) • Reduced tax revenue – especially if property tax dependent • Student debt at record highs affecting a Millennial-based economy • Maxed out on post-secondary student growth • Post-secondary institutions are maxed out on borrowing • Increased global competition and economic restructuring 4
- 5. • Users & Communities will continue to be diverse in the extreme • Consumer / user expectations around timeliness will increase • We will have a foot in both camps for many, many years to come: digital and physical - gedoverit • Content will (and is already) be dominated by non-text (gamification, 3D, visual, music, video, audio, etc.) • Search will explode with options and one-step, one box search is for dummies, discovery services require a new frame • The single purpose anchored device is already dead as a target • Devices will focus on social, collaboration, sharing, learning, multimedia, creation and successful library strategies will align with that • Librarians will need to focus primarily on professional service(s) and strategic alignment (reduced roles in organizing knowledge and step&fetchit politeness) . . . Service Professionals NOT Servants, True educators not Supplements • E-Learning, collections and metadata will go to the cloud massively
- 6. Library Megatrends It doesn’t take a genius to see librarian skills and competencies applied to the trends and issues in library communities in very strategic ways – social, economic, cultural/creative, and research/discovery impacts.
- 7. Libraries • Recommendations (Bibliocommons, LibraryThing for Libraries / Book Psychic) • Community Glue: cohesion and stories • Programs on steroids strategic alignment • Repository archipelagos need to end • Bi-directional ‘real’ partnerships • REALLY committing to learning … credits / diplomas • A volatile supplier space • Economic Impact and VALUE studies • Renewed advocacy moves to Influencing and selling
- 8. Vital Need for Increased Cooperation • Consortia • CRKN, OCUL, TAL, CULC, Readers First, etc. • Dealing with the small town mindset • DPLA & OCLC Linked Data, RDA and global metadata strategies • Library Renewal / EveryLibrary Advocacy PAC • 3M e-books (CALIFA / Douglas County initiatives) • Digitization of special collections, dark literature, orphan works, etc. • Cloud initiatives • Library and Consortia Mergers increase
- 12. Deer in headlamps slide here.
- 14. Libraries core skill is not delivering information Libraries improve the quality of the question and the user experience Libraries are about learning and building communities
- 16. Librarian Magic
- 18. Smelly Yellow Liquid Or Sex Appeal? The Complex Value Proposition
- 19. Books, eBooks Magazines Websites Buildings, Branches Rooms Desks Programs Nouns can be warehoused and ‘cut’ Serve Answer Engage Link Entertain Tell a story Do Action verbs imply dynamism and impact
- 20. Are you locked into an old library mindset?
- 21. A Verb . . . an Experience, enlivened for an audience
- 22. A Noun . . . A foundation but not sufficient with professional animation
- 23. Retail Sales Down? Teen Reading Down? Titles Down? Circulation Down? Reading Down? NO NO NO NO NO Focus on the REAL Issues Not BOOKS! The experience
- 24. Grocery Stores
- 25. Cookbooks, Chefs . . .
- 26. Cookbooks, Chefs . . .
- 27. Meals
- 29. Library Land What changes, disruptions and shifts are already in the environment?
- 30. Forced public sector Mergers and Acquisitions What if state and municipal governments change funding models? What if higher levels of consortial cooperation are mandated? What about shocks to the economy?
- 31. If all users are ubiquitously connected with broadband, have downloading skills for books and movies, own smartphones, whither libraries? What about the ‘digital divide’ If the school system (K-12 and HigherEd) changes radically …? Common Core / 21st C
- 32. What if all music, audiobooks, and video moved to streaming formats by 2018? What if the DVD and CD go the way of vinyl, VHS, and cassettes? Obviously that’s already the plan…
- 33. What if all books are digital? What if book services move to a subscription model of unlimited use for $7/month? What about next generation e-books? Is your frame too Big 4-5 fiction oriented?
- 34. What if all books are ‘beyond text’? Can we support books with embedded video, adaptive technologies, audio, updating, software tools, assessments, web-links, etc.
- 35. Could your library support advanced higher education and offer accredited courses or support universities and colleges for distance education? Have you catalogued them? Can you see your library offering diplomas? Certificates? Degrees? GED? With 800 staff lecturers? Is everyone trained to use LMS and deliver lesson level content and experiences?
- 36. Can your library support distance high school education, credits, and home schooling on a much higher level? What would be the economic impact of credit recovery in your community and its capacity for success?
- 37. • Can your library support any kind of mobile device experience? • Are you fully ready to deliver, agnostically to desktops, laptops, tablets, phablets, smartphones, televisions, appliances, at a much higher level?
- 38. Are you prepared for new forms of content? Real multimedia? 3D objects and databases? Holographics? Enhanced media? Can you be ready for makerspaces, creative spaces, writing labs, business and start-up incubators, etc. Can you publish for your community?
- 39. What kinds of real community spaces are needed in the future? Can you support learning spaces, community meeting spaces, performance spaces, maker spaces, real advisory spaces, true relationship and consultation management . . .? What performances are in your library?
- 40. What if everything was in the cloud? (software, ILS, LMS, databases, metadata, content, 3D objects, . . .) What would you do with those ‘old’ system skills on staff?
- 41. What if search immersive resource discovery becomes as ubiquitous as search engines? Are you ready to differentiate from consumer search aggressively? What if schools and public libraries partner on discovery services (a la NYPL, BPL, QBPL, and NYED with their Bibliocommons initiative)
- 42. What if all metadata and content discovery is freely available using open APIs through the OCLC WorldShare vault and the Digital Public Library of America / Europeana vault of open and free metadata? What does your experience portal look like? Top questions?
- 43. And what would you sacrifice?
- 44. Up Your Game • Know your local community demographics • Focus on needs assessment and social assessments • Prioritize: Love all, Serve all, Save the World means nothing gets done. . . FOCUS! • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
- 45. Amazon Chapters/Indigo Barnes & Noble BN BookBrowser Borders Suggestica Inside a Dog (teens) MySpace Books Books We Like OCLC's FictionFinder All Consuming LibraryThing Next Favorite StoryCode Rating Zone Hypatia and AlexLit WhichBook.net AllReaders.com Reader's Robot gnooks
- 47. Being More Open to Criticism and Feedback
- 48. Up Your Game • Align with Collections – every collection must be justified by programs • Force strategic investment budgeting • Look for partnerships that add value • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events • Virtual and in-person • In the Library and reaching out with partners
- 49. What are the real issues? • Craft versus Industrial Strength • Personal service only when there’s impact • Pilot, Project, Initiative versus Portfolio Strategy • Hand-knitted prototypes versus Production • e.g. Information Literacy initiatives (LibGuides) • Discovery versus Search versus Deep Search • eLearning units and program dissemination • Citation and information ethics • Content and repository archipelagos • Strategic Analytics • Value & Impact Measures • Behaviours, Satisfaction • Economic and strategic alignment
- 50. The Library as Sandbox
- 51. Being More Open Experimentation, Pilots and Innovation
- 52. Up Your Game • Align with Collections – But add virtual experiences • Look for partnerships that add value • Ensure the program delivery person is embedded including librarians • What are your top 20 question domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – every neighbourhood
- 53. The new bibliography and collection development Ask Us, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
- 54. Know What Makes Us Different
- 55. Up Your Game • Start offering diplomas and certificates • Look for partnerships that add value • Offer real educational opportunities not just adjacencies • What does your community need for economic advantage? • What courses to you offer or recommend? (TED, Khan Academy, Coursera, Udacity, EdX, Lynda.com, etc.)
- 57. Up Your Game • Understand the new Curriculum (esp. 6-8 and 9-12) • Understand Pedagogy in the context of student experiences and educational goals • Understand human development from early years through teens • Connect across developmental stages, link • Consider partnerships to put teachers in the library • Consider coaches and tutoring partnerships
- 58. Up Your Game • The strong ‘library’ brand – adding dimension • Personal branding – Who are your library’s rock stars? Promote them. • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually
- 59. ‘New’ Library Cultures Support Your Team
- 60. Being Open to New Ideas
- 61. Be Creative and Attract
- 63. Up Your Game • Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, research agenda …) • Develop hybrid strategies that are consistent for digital and print and programs • Be obsessive about recommendations and advice and added value • Integrate virtual and physical - hybridize
- 64. Up Your Game • Deal with the repository archipelago • Really deal with e-learning and MOOCs • Really up the relationship game beyond liaisons • Really understand your users and faculty
- 65. Up Your Game • Dog, Star, Cow, Problem Child/? • Reduce investment in successes • Increase investment • Look at TCO • Look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
- 69. Is the library ready to support a world of unlimited content, multiple formats, massive access, and consumer expectations of MORE? Yes? No? With Effort, Vision, Leadership? Never?
- 70. Embracing Change
- 71. Change is….
- 72. Global
- 73. Constant
- 74. Inevitable
- 75. Stressful
- 76. Breathe
- 77. Rhythm
- 78. Do you like change? Does it matter?
- 79. What are the risks of not changing? Think carefully – at this point in history not changing is the bigger risk.
- 80. We can’t control change… We can control our attitude towards change…
- 81. Deny
- 82. Resist
- 83. React
- 84. Explore
- 85. Commit
- 86. Change can be difficult
- 89. Negativity
- 90. Contagious
- 91. What can you do to deal with change?
- 92. Accept that change is an attitude
- 93. Create a personal vision In the context of your team
- 94. Focus on what you can do… ……not what you can’t do
- 95. velop a perspective of opportunity
- 96. Learn to love ambiguity
- 97. NJLA…
- 98. Tell Your Story: Until lions learn to write their own story, the story will always be from the perspective of the hunter not the hunted.
- 101. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 [email protected] Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1