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Nmdl final angelia gambino
- 1.
- 2. How ItAll Began It all started 16 years ago with a man named Roy Raymond, who felt embarrassed buying lingerie for his wife in a department store. Then, the stores and catalogue was sold to Leslie Wexner who opened stores all over the US. The creation of the VS Angels and the VS Fashion show tied all the elements together. Now, people look forward to watching the new fashions of the year in the annual fashion show.
- 3. Brand Loyalty By providing our customers with new merchandise that continues to make them feel beautiful & sexy- we gain their loyalty. There is something for every women.
- 4. Target: Over theyears, Victoria Secret has readjusted their target market. Now, VS targets tweens to women at any age that wants to look sexy in their under garments. With VS’ Pink line, along with the VS PJ line and perfume, this company is able to target women of all ages.
- 5. Are You ABombshell? YOU ARE FIERCE! YOU ARE PLAYFUL! YOU WANT TO STAND OUT! YOU ARE FUN-LOVING! YOU ARE SEXY!
- 6. us Let’s GetIt! 175 Million Users 750+ Million Users 500+ Million Users
- 7. What Can SocialMedia Do? More Calls to Direct Action Creates more friends, followers, and fans. Increases the viewers on the VS website Creates Buzzworthy PR News Customer Feedback
- 8. Takes Money to Make Money us Using FREE advertising sites: YouTube! Social Media Campaigns are the main focus, with high impact and results on tech savvy audiences. Create something Buzzworthy
- 9. The Time isNow! us All Year Round Once a season Before major holidays: Thanksgiving, Christmas, & Valentines Day Before new products are released
- 10. us Are YouReady to be an Angel ?
Editor's Notes
- #2 In this presentation, I want to show the audience that Victoria Secret is now a brand for many ages. It helps women gain their confidence back and make them feel sexy, while it allows tweens and teens to explore their playful side. I want users to become interactive through the social media networks that I explain in the presentation.