No Blogging to Know Blogging Hangout with Prakash
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This document summarizes a Google hangout training session on blogging. It defines key blogging terms like blogs, blog posts, and different types of blogging. It discusses choosing a blogging platform and niche, writing high-quality posts, using social media to promote the blog, and how to increase traffic and monetize the blog over time. The overall training provides guidance on how to start and grow a successful blog.
No Blogging to Know Blogging Hangout with Prakash
- 1. Google hangout based training session With Prakash
- 2. Know the Trainer • Blogger since 2009 • Spiritual blogger since 2013 • Has worked on Email marketing/social media marketing
- 3. Defining the blog • Blog • Blog address/url • Blog post – Microblogging/audio blogging/video blogging and blogging that mostly refer to • Blog author • Blog vs websites
- 4. Blog • Truncation for weblog • Blog is generally written by one person • Contents are arranged chronologically
- 5. What is blog address • What is the address of facebook? – www.facebook.com • Blog address is what your user type in their browser to access your blog
- 6. What is blog post? • Each and every content that you post in your blog is called blog post. • Can be text, image or video • Based on the type of content blogging are divided as Microblogging/audio blogging/video blogging/general blogging
- 7. Micro blogging • Use of sites like twitter, tumblr • Generally posts are very small • In twitter each post is just 140 characters long
- 8. Audio blogging/ podcast • Posts are in the audio format • Modern radio?
- 9. Video Blogging • Post are all videos • Gained popularity along with youtube • Our online tv?
- 10. Blogging • Mostly referred type when the word blogging is pronounced • Content may be text/image/audio or video • Content may be of any length
- 11. Blog vs websites? Blog Website Posts are arranged in chronological order by date Highly customizable Mostly run by single person May be run by many person Every blog is a website Not every website is a blog Blog has personal feel and grammar is not strict Websites are mostly insttitutional
- 13. Blogging builds your online reputation.
- 14. It shows off your skills.
- 15. It improves your skills.
- 16. Your voice/experiences/learning reaches to mass
- 17. You may • Get popular • Earn money
- 18. Who is blogging not for? • Those who are celebrity – Heƌe I doŶ’t ŵeaŶ ƌeal Đeleďƌity, ďut the people who think they are celebrity and share their everyday life (guess who might be interested? No one!) • Those who are emotional – Blog is not a place to express all your sorrow and collect sympathy
- 19. • Advertisers – Who doŶ’t ǁaŶt to eaƌŶ ŵoŶey? But ďlog is Ŷot a place where you post all sorts of advertisers expecting someone might click them and you will be rich • Multi talented ones – These multi-talented ones are actually confused ďloggeƌs. They doŶ’t kŶoǁ ǁhat they should ďlog about, after all they know so many things. Eventually they share so many things that their readers get confused.
- 20. Choosing the niche • Though you may have varieties of skills, focus one only one thing at a time if you want to be good blogger • Because? – BloggiŶg is Ŷot foƌ ďloggeƌ…..it is foƌ useƌ – i.e. write what benefits your user not what you feel like writing
- 21. Getting technical • Choosing the platforms – Blogger: • Free platform by google • Easy to manage/ you can focus on content – Wordpress: • Free platform • Number of themes (choose appearance) • Number of plugins (extend features/functionalities of your blog)
- 22. Decide the blog name and address • Seems small thing but most important one • After choosing your niche choose name for youƌ ďlog aĐĐoƌdiŶgly, let’s keep that siŵple and catchy • Youƌ ďlog’s addƌess should ďe easy to remember and totally relate to the content of blog. If you make a blog named himalaya and you blog about tshirt printing, people will have hard time relating that.
- 23. Let’s get ouƌ haŶds diƌty • Making your first blog • Writing your first blog post
- 24. What not to do after first blog post • Forget to recheck grammar • Immediately share all over the media: instead of sharing all over the media, you can share with some of your friends and gather their feedback. It is recommended that you write atleast 7-8 blog posts before you share in social media so that people who come to your blog and like an article will have some other posts to engaged to.
- 25. Become better at posts
- 26. A good blogger is a good reader • Who here reads blogs? – What sort? (hobbies, professional, etc) – How do you find them? – Hoǁ do you kŶoǁ ǁhat’s posted oŶ theŵ? – How do you read them (how long, how much etc) – What makes a good blog? • Everyone: what sort of blog would you like to read? How would you read it?
- 27. Tip 1: Write for readers • Write for your readers – i.e. know how your blog benefits your readers – From previous discussion we remember that, we read what gives us some knowledge or is usefuls to us
- 28. Tip2: Read more for inspiration • WaŶt to ǁƌite a ďlog ďut doŶ’t kŶoǁ ǁhat to write? – then you should ƌead otheƌ’s blog. • Why? – might provoke thoughts for you to write about aŶd liŶk to iŶ youƌ oǁŶ ďlog…
- 29. Tip 3: Consistency • Be consistent in terms of – What you write on (niche) – Frequency you post (schedule) • Decide your niche at first and always write on same thing • Frequency is very very very important aspect. Choose how many posts you want to write & stick to the schedule.
- 30. Planning a post!
- 31. What to post about? • For your intended blog, jot down at least TEN ideas for posts: – Titles – a brief note of what each one might include – Category and Tags • Review these: are they too large? can you break each one down into more posts or suggest other takes on them?
- 32. Types of Post • You could vary between: – Instructional tips and how-to – Explanation and information – Advice and problem-solving – Editorial commentary on a news story – Account of an event e.g. conference – Some ideas in draft for discussion – A review of an article or book – Top ten list – A series of posts on a topic
- 33. Choose your blogging style • Are you writing poem/story? Suggestion or descriptive article? • Do you want to be authorative?
- 34. Practising your style • Now you have topic, type and style • Take one of your ten ideas for a blog post • Write 300 words in a suitable style and tone • See what others think – is it engaging and accessible? (try reading it aloud as if you were chatting to someone)
- 35. Lengths of posts • Why is decision about blog length even necessary? – People have short attention span – They skim the content • Short articles: keep that to minimum 300 • Detailed of about 800 words • Descriptive of 2000-5000 words – Tip: insert images in between to keep readers engaged
- 36. Length of post (contd.) • Do not worry about the length of the article as long as it conveys the point. Of course, the fewer words you use, the better. • There are very few people who read very long posts, so focus on short and sweet articles
- 37. Betterment tips • Start the article with a short sentence, not more than 8 words. • Avoid long sentences. Instead break the seŶteŶĐes as ŵuĐh as possiďle ďut doŶ’t overdo that again. • Edit your old articles, you will know that some part of them are really useless.
- 38. Professional tips • Be original • Always use a photo or snapshot • Describe images • Spell Check • Credit the sources (this shows research you have done for writing your post, which increases readers trust in you.) • DoŶ’t use Đyďeƌ laŶguage: you-u....
- 40. What is popularity in blogging? • More people read your blog • It is shared more often in social media • People remember your domain name • You appear more often in search engines
- 41. What are all these related to? Traffic!
- 42. Sources of traffic • Returning visitors • Personal referral • Social networking sites • Search engine
- 43. Equation of traffic • Content + marketing = traffic • traffic+ satisfaction=more traffic + Search Engine Optimization (SEO) • Search engines love social sharing • Write seo optimised articles
- 44. Social media marketing • Well planned social media marketing Twitter: • Follow other people from same niche • Contact them more often( you may not be replied but if by chance they once share you, traffic will boom) Facebook: • Maintain a separate page for your blog • Similarly focus on other social medias • Keep all social media widgets in your site
- 45. Your Presence in Blogosphere • CoŵŵeŶt fƌeƋueŶtly oŶ otheƌ’s ďlog • Follow more popular blogs on your niche • Guest blogging – If you want to alllow guest blogging in your site then please have some guidelines written for theŵ so that you doŶ’t haǀe to go thƌough ŵaŶy crappy posts before selecting them • Allow others to follow you
- 46. Email Marketing • Targeting email of your potential customers • Start collecting email id of your readers from very beginning, if you are serious about blogging. • You can offer some free stuffs in exchange of their email ids – Please make sure you have authority over what you share – You may also write book and share that – For me I collect them via blogging trainings • Services like aweber, mailchimp helps you in email marketing by allowing you track the responses
- 47. Benefit of all these marketings • If you start a new venture you can easily reach to these people • Moƌeoǀeƌ you ǁoŶ’t haǀe tough tiŵe haǀiŶg returning visitors • Your readers who want to come back to your blog again wont need to remember your doŵaiŶ Ŷaŵe…afterall there are so many of them
- 48. Traffic is there! Now what?
- 49. • If you have done your basics right then your blog is now ready to earn some real money • A well targeted blog has a audience who may be willing to buy what they suggest or write about • They already know potential sponsors and now can approach them
- 50. Thank You