Download to read offline
Uploaded byYan Luong
Nomades - Communication digitale
The document discusses various digital marketing strategies including content marketing, website development, search engine optimization, social media marketing, and influencer marketing. It provides brief descriptions of each strategy and notes that content marketing involves creating valuable content to attract and retain an audience to drive customer action. Website development aims to provide an optimal viewing experience across devices using responsive design. Search engine optimization is the process of optimizing a website to appear high in search engine results. Social media marketing refers to gaining attention through social media sites. Influencer marketing involves partnering with influential social media personalities.
More Related Content
Similar to Nomades - Communication digitale
Nomades - Communication digitale
- 1.
- 2. Agenda • Digital Landscape •Content Marketing • Website Development • Search Engine Optimization • Search Engine Advertising • Social Media Management • Influencer Marketing
- 3.
- 8.
- 9. Content marketing isa strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive (profitable) customer action.
- 12.
- 14. Responsive web design(RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience— easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
- 15.
- 17.
- 18. Search Engine Optimizationis the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
- 20.
- 21. Social media marketingrefers to the process of gaining traffic or attention through social media sites.
- 24.
- 28.
- 31.
- 34.
- 39.
- 40. Objectives KPI’s Persona User journey Call-to-action Reporting Local, regional,global Short-term, mid-term, long-term Quantity, quality, both Priority What Who How many Why How Where When Multi-channel data sources (Google, facebook, Twitter, Youtube) Direct links with objectives Learning curve, best practice Campaign team & budget