Nombulelo Mkefa - RTD11 2015
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This document summarizes Cape Town's decade of experience with responsible tourism. It discusses Cape Town's journey from its point of departure in responsible tourism in 2010 to various initiatives and events it undertook through 2014 like establishing a responsible tourism learning network. It highlights measures local businesses have taken to reduce environmental impacts like installing solar panels and sourcing locally. The V&A Waterfront development is presented as a case study for its successful implementation of responsible tourism practices like procuring locally and increasing recycling, which led to significant economic benefits and growth in jobs and visitors for the region over the past decade.
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Nombulelo Mkefa - RTD11 2015
- 1. A DECADE OF RESPONSIBLE TOURISM IN CAPE TOWN 11TH INTERNATIONAL CONFERENCE: RESONSIBLE TOURISM IN DESTINATIONS I 15 APRIL 2015 CTICC, Cape Town
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- 3. Overview • Cape Town’s journey • Point of departure • Commitment • How we going do this? • Communication Strategy • Events • Destination … 3Go to Insert > Header & Footer > Enter presentation name into footer field
- 5. FIFA Soccer World Cup 10 year celebration RT Learning Network Responsible Tourism in Cities 2010 2011 2012 2013 2014 RT Dialogue Big 6 commitment World Design Capital Annual RT Week World Responsible Tourism Awards
- 8. Measures put in place • Solar heat panels • LED light bulbs • Sun-heated water for swimming pools • Timers on external lighting • Energy awareness training for staff • Grey water harvesting for gardens • Low-flow showerheads • Indigenous gardens • Dual-flush toilets • Local procurement for produce • Stringent waste policies 8Go to Insert > Header & Footer > Enter presentation name into footer field
- 9. 2012 Savings • An average of 9,1% water used per bed per night (pbpn) • 17.5% less electricity consumed pbpn • 27,5% less waste generated pbpn • 299,3% water use d pbpn • 25,88% less electricity pbpn • 44,36% reduction in waste generate pbpn. • In addition, there was an increase of 31,8% in waste recycled. 9Go to Insert > Header & Footer > Enter presentation name into footer field
- 10. Learnings • Created community of participants who shared what works • Stark contrast between big & small businesses • Back to basics • Message transmission 10 RT message suppliers Associates Community Home Staff
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- 13. 13Go to Insert > Header & Footer > Enter presentation name into footer field UNIVERSAL ACCESS
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- 18. 18Go to Insert > Header & Footer > Enter presentation name into footer field RT BUSINESS CASE CONSUMERS MARKET TREND COMPETITIVE ADVANTAGE WATERFRONT & HOTEL VERDE
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- 20. 20Go to Insert > Header & Footer > Enter presentation name into footer field “Our aim has been to expand on guest experience by directly rewarding our guest with “verdino’s” our in house currency, for making consciously correct choices during their stay. We have involved and supported our local community by procuring local products, increasing job creation and employment of local youth,” says Samantha Annandale, General Manager at Hotel Verde.
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- 22. 22Go to Insert > Header & Footer > Enter presentation name into footer field The V&A Waterfront, Cape Town was awarded 'Best Destination' gold winner. There were no Silver Award winners in this category for 2014. The best destination for responsible tourism category is awarded to a holiday destination setting an inspirational and influential example for responsible tourism.
- 23. 23Go to Insert > Header & Footer > Enter presentation name into footer field January 2015: V&A released results from an Economic Impact Assessment undertaken by independent, third party economists from Stratecon (formerly EiS) for the financial period 2012 to 2014. The research showed that the V&A Waterfront has consistently maintained growth of over 10% in contribution to nominal GDP since 2002. GDP contribution The report highlighted the V&A Waterfront’s positive impact, not only on its immediate vicinity but also on the City, province and national economy, with an estimated contribution to GDP of R259.1 billion between 2002 and 2014. The V&A has contributed R33.4 billion to nominal GDP in 2014, almost three times the R10.37 billion contributed in 2002. GGP contribution The total contribution to nominal provincial GGP since 2002 was R227 billion. The contribution rose by 3.7% to R29.3 billion between 2012 and 2014, while the direct value added is equivalent of 1.75% of the Western Cape GGP in 2014.
- 24. 24Go to Insert > Header & Footer > Enter presentation name into footer field Visitors Total visitor numbers have grown to 24 million a year by 2014 (at year end). Although the V&A Waterfront remains South Africa’s favourite tourist attraction for international tourists they account for only 26% of all visitors. Visits by locals increased to 58%, while 16% of visitors were from upcountry. Job creation The V&A Waterfront increased the total number of direct jobs created by 20%, growing from 16 155 in 2012 to 19 269 in 2014. Indirect jobs grew by over 30% to 16 894. Since 2002, the cumulative number of total jobs created by the V&A Waterfront in the province grew by just under 60%, from 22 645 to 36 162 in 2014. Nationally the number increased from 33 378 in 2002 to 52 676 in 2014, a 57% increase.
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- 27. Thank You For queries contact ([email protected])