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NOMI Network Online Sales Platforms - Spring 2019
- 1. I N ST R U C T O R : J E N N A F O R S T R O M Online Sales Platforms
- 2. WELCOME! WHO ARE YOU? WHYARE YOU HERE?
- 3. TODAY’S LESSON • WhySell Online? • Shopify • Shopify Lite • Facebook • Etsy • Additional Things to Consider • Contact & Resources
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- 5. GROUP ACTIVITY At yourtables, share some reasons why you want to sell your products online.
- 6. REASONS - Brand awareness. -Increased sales. - Can be cheaper than a physical store. - Reach more customers. - Educate consumers.
- 7. ONLINE SALES STATISTICS •87% of shoppers use ecommerce reviews to decide what to buy, 77% of those shoppers buy online. • 1.92B people will buy something online in 2019. • Only 26% of the small business market has tried to create their own online ecommerce store. • 71% of consumers who’ve had a good social media experience with a brand are likely to recommend it to others. • 72% of ecommerce will take place on a mobile device by 2021.
- 8. CAMBODIAN ECOMMERCE • eCommerceis relatively underdeveloped in Cambodia. • Inadequate internet infrastructure, limited audience, delivery system challenges and minimal credit card use. • Key demographic: young, urban consumers with access to internet. • No eCommerce Laws. • Significant untapped market fueled by exploding internet access. • 50% of Cambodians have access to a smart phone. • Mobile payment is growing in Cambodia.
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- 11. SHOPIFY • Helps youcreate an online store to sell products securely online. They can help you manage payments and shipping as well. • Unlimited products. • 24/7 support. • Social media help. • Shipping discounts from UPSP, UPS, DHL Express (up to 64% off)
- 12. WHAT DO YOUNEED FOR SHOPIFY? • Website • $29/month • Online credit card rates: 2.9% + $0.30 • In-person credit card rates: 2.7% • Additional fees (other than Shopify): 2.0% *Note: Available payment providers in Cambodia: BitPay, Cartao de Credito e Boleto via EBANX, Coinbase Commerce, GoCoin
- 13. GROUP ACTIVITY Discuss atyour table, what would be some positive or negative things for using Shopify for your business.
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- 19. GROUP ACTIVITY After seeingsome of these examples. Discuss at your table, what things would you like to include on your eCommerce website?
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- 22. SHOPIFY LITE • Showcaseyour products to people on Facebook. Customers can easily buy your products from your Facebook page using the new, always visible, Shop section. • Personalize the shopping experience with Messenger chat support on your online store and Facebook page. Customers can buy products directly in a chat and tracking their orders in real time. • Turn any website into a money-making business in seconds with Buy Buttons. (Wordpress, Tumblr, etc.) • Accept credit cards anywhere – sell at events, fairs, popups, etc. • Create invoices – wholesale, phone or custom orders via Shopify.
- 23. WHAT YOU NEEDFOR SHOPIFY LITE? • $9/month. • Active Facebook page. • Mobile payment. • Business bank account. • *Note: Available payment providers in Cambodia: BitPay, Cartao de Credito e Boleto via EBANX, Coinbase Commerce, GoCoin
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- 27. GROUP ACTIVITY Discuss atyour table, what would be some positive or negative things for using Shopify Lite for your business.
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- 31. FACEBOOK • Number 1source of news in Cambodia. • List products – unlimited, organized, customizable. • Communicate directly with customers via Facebook Messenger. • Connect with customers via Facebook. • Recommended for: apparel, accessories, home furnishings, baby/kids’ products. • Access to Facebook Marketplace (currently limited feature). • No monthly/minimum fees. • Purchase Protection Policy. • Compatible with Shopify.
- 32. FACEBOOK SHOP BEST PRACTICES •Respond to customers within two business days. • Keep inventory updated and remove out-of-stock items. • Ship orders within three business days and add tracking information. • Follow your return policy. • Create a Page username. • Encourage customers to leave ratings and reviews. • Add the address of your physical store (if you have one). • Share products from your Shop to your Page timeline regularly. • Don’t just share your products. Add content. • Follow image and description guidelines.
- 33. WHAT YOU NEEDFOR FACEBOOK? • Facebook Page. • Valid bank account. • Tax Identification Number (TIN).
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- 37. GROUP ACTIVITY Discuss atyour table, what would be some positive or negative things for using Facebook for your business.
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- 40. ETSY • Online marketplacewhere 33 million buyers from around the world shop for unique items. • No need for a website. • Secure hosting. • No need for a credit card or debit card. • Currently only two shops based in Cambodia.
- 41. WHAT YOU NEEDFOR ETSY? • Handmade craft items. • PayPal Account – This can be tricky in Cambodia. • Listing fee $0.20/item – active for four months. After purchase there is a 5% commission + PayPal processing fee.
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- 45. GROUP ACTIVITY Discuss atyour table, what would be some positive or negative things for using Etsy for your business.
- 46. OTHER THINGS TO CONSIDER W HE N S TA R T I N G A N O N L I N E S H O P
- 47. GROUP ACTIVITY At yourtable, discuss what are some of the things Cambodian business owners need to think about when starting an online shop?
- 48. CONSIDER • Translations –Where are your customers from? What countries do you want to sell in? • Trust – Collect testimonies and use trusted payment forms. • Payment – How will you collect money? Don’t forget international fees. • Shipping Costs AND export fees/ rules. • Products – What will you sell online? • Marketing – How will people find your online store? • Product Photography – Who is going to photograph your products?
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- 50. CONTACT & RESOURCES • ContactInfo: – Twitter: https://twitter.com/bite4size – Email: j4stromATgmailDOTcom Feel free to connect with me and send me any questions you might have! I’d love to help. • ONLINE SALES RESOURCES: – https://www.business2community.com/ec ommerce/sell-online-importance- ecommerce-sales-strategy- 01415866?fbclid=IwAR0KCz0nSFHjonZk cwjWxzz4GQSfnkrzZE1FbCAal9zHV7RZ c6zLhZ5_HfY – https://www.export.gov/article?id=Cambo dia- eCommerce&fbclid=IwAR3e6AOP8YRM4 sU8vO5QoRJdqMCFlHCTSjLEmSt6Ktgg kxfpsg-6JxMh5Vw
- 51. THANKS FOR JOINING! N O W“ L I K E ” O U R FA C E B O O K FA C E B O O K . C O M / N O M I N E T W O R K C A M B O D I A