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Securing Board Members and Pro Bono talent through LinkedIn
The document discusses how nonprofits can utilize LinkedIn to secure board members and pro bono talent effectively. It outlines the platform's tools like member profiles, advanced search, company pages, and groups, which help organizations connect with key individuals and foster relationships. The presentation also provides five actionable strategies for nonprofits to get started on LinkedIn today.
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Securing Board Members and Pro Bono talent through LinkedIn
- 1. Securing Board Membersand Pro Bono Talent Through LinkedIn LinkedIn Confidential ©2013 All Rights Reserved
- 2. Learn how LinkedIncan help nonprofits In this presentation you’ll… Get an overview of LinkedIn Learn how LinkedIn can empower you to find the right talent for your organization – including board members & pro bono talent Discover 5 immediate opportunities to take action today LinkedIn Confidential ©2013 All Rights Reserved
- 3. Do you needLinkedIn? The people connected to my YES staff, board, and supporters are critical to the success of NO my organization. I spend a lot of time asking my YES board and staff, “Who do you know?” NO I often know who I’m looking for but don’t always know how YES to find them quickly or NO efficiently. LinkedIn Confidential ©2013 All Rights Reserved
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- 5. LinkedIn connects talentwith opportunity at massive scale.
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- 7. Are Nonprofits onLinkedIn? To date….. Over 3.8mm nonprofit professionals From over 130,000 nonprofit organization Representing 205 countries
- 8. Funders F B Board Members Talented Employees Supporters T S Skilled V Volunteers LinkedIn helps connect you to the network you need to achieve your mission LinkedIn Confidential ©2013 All Rights Reserved
- 9. By leveraging LinkedIn’snetwork, you can… F Strengthen relationships An introduction to a local with funders foundation Find the right quality board A board member with strategic B member quickly consulting experience Recruit talented A graphic designer to re-brand V professional volunteers your materials T Identify top talent to work A new Development Director for your organization Build your brand and spark Professionals following your S dialogue among supporters organization’s LI page LinkedIn Confidential ©2013 All Rights Reserved
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- 11. Be the Brokerin the Structural Hole InMap (http://inmaps.linkedinlabs.com/)
- 12. How can LinkedInempower you to find the right talent for your organization? LinkedIn for Nonprofits
- 13. Member Profile Advanced Search Company Pages Groups NEW! LinkedIn Board Member Connect
- 14. Member Profile Your memberprofile is the place where you showcase who you are, your experiences & your mission. It’s also the 1st step in building a network of powerful connections. Profile picture Summary & skill set Education Volunteer Experience & Causes Detailed work experience At least 3 recommendations LinkedIn Confidential ©2013 All Rights Reserved
- 15. Advanced Search The keyto finding great talent! Once you build your profile and begin building your network, LinkedIn provides an easy to use search tool that lets you find and connect with the right individuals. Basic Facets Advanced Facets Location Groups Title Years of Experience Education Job Function Company Company Size Industry And more… LinkedIn Confidential ©2013 All Rights Reserved
- 16. Company Pages The homefor your organization on LinkedIn. LinkedIn Company Pages provide you with a place to share your mission, events, news updates. Most importantly, this is way in which you can build & engage with your follower base & target audience. LinkedIn Confidential ©2013 All Rights Reserved
- 17. Groups LinkedIn Groups providea place for individuals in the same industry or with similar interests to share content, find answers, make contacts, and establish themselves as an expert in their field. LinkedIn Confidential ©2013 All Rights Reserved
- 18. New! LinkedIn BoardMember Connect LinkedIn Board Member Connect is a program that helps nonprofit leaders find quality board members quickly. It was built on the premise that by leveraging your network, and reaching beyond your network- you can identify the talent you need in order to achieve your mission. Program Features: Free annual subscription to Talent Finder Exclusive Board Connect Group Product webcast training Industry best practices LinkedIn Confidential ©2013 All Rights Reserved
- 19. Ready to getstarted? LinkedIn Confidential ©2013 All Rights Reserved
- 20. Five ways touse LinkedIn today 1. Improve upon your member Profile: Have you put your best foot forward sharing your mission, specialties, experiences, passions? Have you connected with your colleagues, volunteers, funders, board members, advocates? 1. Explore your network: your next volunteer, board member, staff hire, and funder prospect are all on LinkedIn. Use “Advanced Search” to find the perfect match. 2. Create a community for supporters: create a company page with all of your organizational information and give your fans and followers a place to unite. 3. Build your brand: ask your supporters to add the Volunteer/Causes field on their profile. This becomes an implied endorsement for your organization. 4. Join a LinkedIn Group: find a group related to your mission and start a conversation. LinkedIn Confidential ©2013 All Rights Reserved
- 21. nonprofits.linkedin.com LinkedIn Confidential ©2013All Rights Reserved
Editor's Notes
- #3 Thank you all for coming today. My name is Lana Khavinson and I’m a product marketing manager here at LinkedIn. I am also a passionate advocate for the nonprofit sector and believe strongly that all nonprofits could be getting value by leveraging LinkedIn.So in the next 20 minutes, I’m going to cover a few things. First, I’ll give you an overview of LinkedIn:what is our missionhow are nonprofits represented on LIwhy we are investing in this important sector. Next, I’ll review at a high level the products & features that you and your organization should be using in order to find the right talent for your nonprofit. And by talent we mean more than just employees- and are really talking about board members, pro bono talent and more.Lastly, I’ll touch on 5 things you should do right away- today. And then you’ll get a chance to do them when you break out into your work groups.So let’s get started.
- #4 Pop quiz…If you answered yes to these questions, you’re in the right place!
- #6 LinkedIn is the largest global professional network with a mission of connecting talent with opportunity at massive scale.Sometimes talent becomes = employees but we mean more than that. We believe people, talented people are looking for all types of opportunities- traditional work, volunteer efforts, mentors etc… And at LinkedIn, we believe it helping to make those connections. With the promise that all of this will create goodness that we can all benefit from.
- #9 Why are we doubling down and focusing so heavily on the nonprofit section. Because we believe that our network has the PeopleSkillsTalentyou need in order to achieve your mission. And by helping make these connections- we achieve our mission of connecting talent to opportunity at massive scale.
- #11 But it all starts with you. This is aninmap of someone with a lot of connections. The problem is that their network is deeply connected to one another.
- #12 Now here is an example of a healthy network. This is our fearless leader Meg G. network. She has pockets of different connections- and those connections will be the key to furthering her network and helping her find the right talent that she needs.
- #13 So now you see what a healthy network should look like- how can we empower to build one?
- #15 How can LinkedIn empower you to find the right talent for your organization – including board members & pro bono talent? The first place to start is with a powerful profile!Once you build your profile, you’ll want to immediately start making connections and building your network. Connect with colleagues, employees, funders, volunteers, advocates, industry peers etc… The greater your network, the greater the opportunity find and connect with the right talent when you need it.
- #16 How can LinkedIn empower you to find the right talent for your organization – including board members & pro bono talent. Leverage our advanced search feature!
- #17 How can LinkedIn empower you to find the right talent for your organization – including board members & pro bono talent? Build a company page- a home for your organization. Make it easy for people to find you and unite together for your cause. Make it easy to engage with your followers and target audience. And when looking to talent- board members, pro bono talent- leverage your page and the follower base that you have built.
- #18 How can LinkedIn empower you to find the right talent for your organization – including board members & pro bono talent? Groups are a great place to engage with members of similar experience, interest. It’s not just about you and your networkbut your next big pro bono find can be engaging in a group or could be a friend of someone engaging in a relevant group. If anything, this is yet another great way to get your name and mission out there.
- #19 Lastly, and something we are most excited about- How can LinkedIn empower you to find the right talent for your organization – including board members & pro bono talent? Our new LIBMC program was built for exactly this purpose. It was built to empower organizations with the tools, skills and network needed to find and connect with the right talent.
- #20 So that’s a product review at a high level. Ready to get started?