@joehas 
“Not just Startup, but Scaleup” 
by Joe Haslam 
Chairman, Hot Hotels 
Executive Director, #OEMP, IE Business School 
The Marker Hotel, Dublin 
Friday, 5th September, 2014.
- Marc Andreessen "Cheaper to 
start, more expensive to grow" 
- Schramm’s Law: “The single most 
important contributor to a nation’s 
economic growth is the number of 
startups that grow to a billion dollars 
in revenue within 20 years.” 
- Brian Caufield: "Ireland good for 
FDI, bad for start-ups"
Clár an Lae 
1. So, who are you? 
2. Startup! 
3. Scaleup! 
4. Ireland 
5. Ten Modest Proposals
1. So, who are you?
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
2. Startups
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Entrepreneurship and startups are not one 
and the same. Many startups are not 
entrepreneurial and much entrepreneurship is 
not about startups. 
Scaling up is vastly harder than starting 
up. It typically takes a decade or longer, not 
months or a couple years, to build a venture 
of value, with any semblance of robustness 
and return. The few that pop through in a 
few years are by far the aberration.
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
3. Scaleups
1. Spread mindset, not just footprint. 
2. Engaging all the senses. (Personally, I want every lobby to smell like coffee or popcorn.) 
3. Link short-term realities to long-term dreams. 
4. Accelerate accountability. 
5. Fearing the clusterfug. 
6. Scaling requires both addition and subtraction. 
7. Slow down to scale faster - and better - down the road. 
http://www.slideshare.net/Bob_Sutton/scaling-up-excellence
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
“Without startups, net job creation for the American economy would be negative”
Not Just Startup, But Scaleup
3. Ireland
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
On April 30, 1961, Dr. Leonid Rogozov removed his own infected appendix at the Soviet 
Novolazarevskaja Research Station in Antarctica, as he was the only physician on staff
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup
5. Ten Modest Proposals
1. Stop Doing Stupid Shit
2. Let Market Pick Winners
3. Price Stability. Low Inflation 
Black porter, 
Imperial pint measure 
WALFORD - 24 Shrewsbury Road, 
Ballsbridge, Dublin 4
4. CGT on Jobs = 33%, Buildings =0
5. Silicon Valley no t Right for Ireland
6. Engage with Diaspora
6. Universities are for Education 
“In my view, the Irish 
national system must 
make every effort to have 
one Irish university 
amongst the top 10 in the 
world” 
Chris Horn 
September 16, 2011
7. I ❤ EI Start in Ireland Program
8. Low Regulation is New Low Tax
9. Let SMEs sell Share Capital
10 – No Entrepreneur Left Behind 
“The most memorable stories in Hatching Twitter 
almost invariably involve Dorsey, who rises from 
his early programming days as an anarchist with 
a speech impediment to a man who co-founds 
two billion-dollar companies
Not Just Startup, But Scaleup
Not Just Startup, But Scaleup

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Not Just Startup, But Scaleup

  • 1. @joehas “Not just Startup, but Scaleup” by Joe Haslam Chairman, Hot Hotels Executive Director, #OEMP, IE Business School The Marker Hotel, Dublin Friday, 5th September, 2014.
  • 2. - Marc Andreessen "Cheaper to start, more expensive to grow" - Schramm’s Law: “The single most important contributor to a nation’s economic growth is the number of startups that grow to a billion dollars in revenue within 20 years.” - Brian Caufield: "Ireland good for FDI, bad for start-ups"
  • 3. Clár an Lae 1. So, who are you? 2. Startup! 3. Scaleup! 4. Ireland 5. Ten Modest Proposals
  • 4. 1. So, who are you?
  • 16. Entrepreneurship and startups are not one and the same. Many startups are not entrepreneurial and much entrepreneurship is not about startups. Scaling up is vastly harder than starting up. It typically takes a decade or longer, not months or a couple years, to build a venture of value, with any semblance of robustness and return. The few that pop through in a few years are by far the aberration.
  • 22. 1. Spread mindset, not just footprint. 2. Engaging all the senses. (Personally, I want every lobby to smell like coffee or popcorn.) 3. Link short-term realities to long-term dreams. 4. Accelerate accountability. 5. Fearing the clusterfug. 6. Scaling requires both addition and subtraction. 7. Slow down to scale faster - and better - down the road. http://www.slideshare.net/Bob_Sutton/scaling-up-excellence
  • 30. “Without startups, net job creation for the American economy would be negative”
  • 42. On April 30, 1961, Dr. Leonid Rogozov removed his own infected appendix at the Soviet Novolazarevskaja Research Station in Antarctica, as he was the only physician on staff
  • 47. 5. Ten Modest Proposals
  • 48. 1. Stop Doing Stupid Shit
  • 49. 2. Let Market Pick Winners
  • 50. 3. Price Stability. Low Inflation Black porter, Imperial pint measure WALFORD - 24 Shrewsbury Road, Ballsbridge, Dublin 4
  • 51. 4. CGT on Jobs = 33%, Buildings =0
  • 52. 5. Silicon Valley no t Right for Ireland
  • 53. 6. Engage with Diaspora
  • 54. 6. Universities are for Education “In my view, the Irish national system must make every effort to have one Irish university amongst the top 10 in the world” Chris Horn September 16, 2011
  • 55. 7. I ❤ EI Start in Ireland Program
  • 56. 8. Low Regulation is New Low Tax
  • 57. 9. Let SMEs sell Share Capital
  • 58. 10 – No Entrepreneur Left Behind “The most memorable stories in Hatching Twitter almost invariably involve Dorsey, who rises from his early programming days as an anarchist with a speech impediment to a man who co-founds two billion-dollar companies