Gilad and Yaniv presented on their company's migration from Oracle to Hadoop-based technologies to handle increasing volumes of dynamic data from billions of devices. They used Apache Phoenix to provide SQL access for analytics, addressing early data access challenges. They also used Titan graph database on HBase to model relationships between clients and devices, addressing family data modeling needs. While performance tuning was required as data volumes grew, they now ingest over 1.7 billion edges and vertices into their graph regularly.