Nykaa.com - India's Largest Beauty Retailer
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Nykaa, India's leading beauty-focused e-commerce platform, aims to deliver a holistic beauty experience through curation, information, and personalization. The company's growth is highlighted by a threefold increase in monthly orders and an expanding catalog, projecting significant online penetration in the beauty and hygiene market. Nykaa's omni-channel strategy includes a seamless shopping experience across various touch points, as well as innovative tools to enhance customer interaction and engagement.
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Nykaa.com - India's Largest Beauty Retailer
- 1. Brand 2017
- 2. Our Mission Nykaa rests on three ideals - curation, information and personalisation We bring together the best offering, to help our customers make the right choice for their holistic beauty needs every step of the way India’s #1 Beauty Focussed Platform
- 3. Who Are We Brand Custodians Customer Centric Trend SettersInventory Led Authentic Products
- 4. Rich Content An informative and engaging online platform for beauty enthusiasts Buying Experience A guided buying experience for the beauty shopper Strong Community A coveted community of beauty experts and influencers in India Omni Channel Customers need various touch points before they make a purchase. We provide a seamless shopping experience across all channels What Defines Us?
- 6. 23 119 2015 2020 E-commerce market will be driven by increasing internet penetration and affordability of smart phones INDIAN E-COMMERCE MARKET (USD BN) Source: 2015 estimate based on Assocham data and projections based on Morgan Stanley report ), Bain Google study(IBHA) 298 450 53 200 Female Male Growth will be driven by women consumers- share of women in contribution to revenues will rise from 5% to 48% E-COMMERCE USERS (IN MN) 2015 2020 3.8X 1.5x 10 17 2015 2020 Industry expected to grow at 11% CAGR 2015-2025 INDIAN BEAUTY AND HYGIENE MARKET (USD BN) Beauty and hygiene is one of the fastest growing sectors in India- 5 year CAGR is expected to exceed GDP growth Industry expected to grow at 38% CAGR 2015- 2025 E-commerce: Ever Growing
- 7. Source: Bain Google study(IBHA) Source: Bain Google study(IBHA) USD 17 BN BEAUTY AND HYGIENE MARKET IN INDA ONLINE BEAUTY MARKET (PROJECTIONS FOR 2020) USD 11 BN WILL BE DIGITALLY INFLUENCED USD 3.4 BN ONLINE SALES 6% 20% ONLINE PENETRATION Retail Beauty and Hygiene Retail market in India projected at USD 1200 bn Beauty and hygiene market will be US 17 bn The retail market online will be USD 72 bn in 2020. Beauty and hygiene market will be 5% of total online market Beauty and Hygiene is expected to be one of the major segments that will witness higher penetration online Scope For Niche Play In Beauty With 9 stores across India we’re now an omni channel brand. By March 2018 we’ll have 16 stores across India
- 9. 3x increase in monthly orders Strong growth in luxury Catalog Nykaa Growth Nykaa E-commerce growth Aug 2016 Aug 2017 Aug 2018 (Estimate) Monthly Orders 120,000 400,000 700,000 Catalog 40,000 SKUs 500 Brands 75,000 SKUs 850 Brands 95,000 SKUs 950 Brands Luxury Market Share 1% 14% 18% 2018 2019 2020 2021 2022 Nykaa stores growth
- 10. 16Million+ Monthly Visitors On Nykaa.com 3.9Million Customer Database 4Million App Downloads 120K Monthly New Consumers 60% Monthly Repeat Consumers 500+ Strong Team 45Million+ Monthly Social Reach 850+ Brands 8Mins Avg Time Spent Per User Nykaa Dashboard
- 11. 6 Orders Per Min 400,000 Orders Per Month 1500 Avg Order Value 24 Products Per Min 8 Orders A Year From Repeat Customers 4 Products Per Basket Order Status
- 12. Category share by total orders Cart reach 50% 29% 13% 2% 5% 2% 0% 1% Make Up Skin Hair Appliances Personal Care Fragrance Mom & Baby Wellness Sales by Category 69% 47% 23% 18% 8% Make up Skin Hair Personal Care Other Business Construct
- 13. NCR 20% Mumbai 11% Bangalore 8% Kolkata 5% Hyderabad 4% Pune 3% Chennai 3% Others 46% NCR Mumbai Bangalore Kolkata Hyderabad Pune Chennai Others Sales by Geography 5% growth in share of revenue over the last year from non metro cities due to increased reach in these areas Nykaa currently serves out of 4 warehouses Nykaa dispatches close to 15,000 packets a day Pan India Reach
- 14. Mobile 17% Multi Platform Strength Android 46% iOS 20% Desktop 17%
- 15. 2300Avg Order Value 30%From Non Metro Cities 45+Brands 14%Revenue Contribution Our Luxe Business
- 16. ADVICE SEEKERS 19-25 years olds Needs all the advice she can get Reads blogs, comfortable with technology and shops online Values Nykaa social community and advice MULTI TASKERS 27-45 years old Too much to do, too little time Confident working woman, knows what she wants Values Nykaa for ease of shopping BEAUTY AFICIANDOS 25-45 years old Extremely style and beauty conscious Spends time on site browsing new brands/products. Values Nykaa for premium brands and product offering BRAND SEEKER 25-45 years old Incredibly stylish and brand conscious Travels frequently and exposed to international brands Values Nykaa for wide range of premium and prestige brands We Sell Beauty To All
- 17. Nykaa- A 360 Degree Beauty Experience
- 18. Omni Channel Footprint Website & App Combining the latest trends from the beauty world with new business ideas Social Using signature content and branding to deliver real time content for the beauty consumer Video Inspiring original visual narratives best suited for storytelling On-ground In store activations with Nykaa Luxe properties & other engagement events
- 19. We’re constantly optimising our website to provide a customized consumer experience Try it On A beauty tool which lets customers try on different shades in our makeup range. Options for different skin types are also available in this tool Personalized widget A personal tool for every shopper to save recently viewed products Video on product pages Informative videos on product pages to help customers better understand the product Get the look widget A tool which lets shoppers buy products based on a look they like Routine finder A tool which recommends personalised products as per your daily routine Website & App Buying Assistance Tools
- 20. Recommendations WEB ENGAGE SUBSCRIPTION/ REPLENISHMENT APP NOTIFICATIONS SAMPLING Acquire new customers through different sampling initiatives such as pick and mix. Our beauty box also helps brands reach a relevant audience Helps customers discover new products and test them before making a big purchase Encourage repeat customers through replenishment emails or our subscribe and save feature Helps increase customer loyalty and cross sell/ upsell products Reach a highly relevant customer base with an on-site communication tool which is done using real time targeting Helps upsell/ cross sell An effective tool for targeting certain customers based on past behavior and preferences. Can be used to acquire new customers Helps cross sell and test discount strategies Website & App Educate the customers about their products to help them make informed decisions
- 21. 2M+ 20K+ 147K+ 3M+ Beauty Shoppers Talking Beauty 335K+ Social
- 22. Most engaged beauty brand on Instagram in India 10Million+Monthly Engagement 200K+Daily Conversations 45Million+Monthly Reach Highly EngagedSocial
- 23. Video An Inspiring Video Channel We produce 45+ Monthly Videos An extensive video database Our videos reach out to a wide audience 14Million+ Monthly Video Views
- 24. Network of makeup artists, fashion and beauty bloggers and mini celebrities 60+ influencers 10Million+ reach Influencers Think, Learn, Collaborate
- 25. Nykaa Store Experience • Best of luxury and prestige brands • Large stores in affluent neighbourhoods • Brand-wise displays • Deliver 1000 ‘on trend’ products across 100 brands, curated based on online bestsellers. • Smaller stores with metro, tier -1,2&3 presence • Try and buy format Luxe 2 store formats On Trend With 9 stores across India we’re now an omni channel brand By March 2018 we’ll have 16 stores across India On-ground
- 26. Find Us Across India Luxe Stores On Trend Stores Nykaa On Trend Mall of Amritsar Launch : Sept ‘17 Nykaa On Trend Logix Mall, Noida Launch : Aug ‘17 Nykaa On Trend Phoenix Mall, Kurla Launch : Oct ‘17 Nykaa Luxe Mumbai T2 Airport Launch : June ‘16 Nykaa Luxe Infiniti, Andheri Launch : July ‘16 Nykaa Luxe Westend Mall, Pune Launch : Sept ‘17 Nykaa Luxe Khan Market Launch : May ‘17 Nykaa Luxe T3 Airport Delhi Launch : May ‘14 Nykaa Luxe VR Mall, Bengaluru Launch : July ‘16 On-ground DLF Chanakyapuri, Delhi L&T Hyderabad, Panjagutta TI Mall, Indore High Street Phoenix, Lower Parel Seawoods, Navi Mumbai Phoenix Market City Chennai Mantri Square Mall, Bengaluru Coming Soon
- 27. Nykaa Beauty Bar A collaborative event every quarter Invite only event in different cities hosted at a top notch venue Hair, Nails, Make up & skincare Live makeovers and consultations Pre designed makeovers and consultations engage brands with users & lead to awareness, likeability, recall & loyalty On-ground
- 28. We Reward Loyalty Everyone gets rewards on purchasing on Nykaa. Customers who spend more than Rs.5000 in the calendar year become part of the Nykaa Privé programme
- 29. Pre event buzz created by celebrities who received Nykaa Hamper 34 categories and 60k consumer votes at NFBA 2017 500 distinguished guests including movie stars, socialites, industry honchos at NFBA 2017 Pre Event Promotions During Event Promotions Post Event Promotions Billboards Improvised Print Ads Contests Radio coverage across Mumbai, Delhi and Bangalore Live Event – Event Day on FB Live Event Engagement on FB by Femina Post Event – Celeb looks Decoded Print coverage Digital coverage #NFBA2017 trended in India at No.4 for 4 hours on 5th Feb,2017 Celebrity led event with product awards for excellence in beauty Nykaa Femina Beauty Awards
- 31. Increase visibility and drive more sales with our advertising packages Advertising Services We deliver awareness with reach and engagement. For brands that are looking for pure business metrics, we can deliver specific targeting and tools to drive revenue. Website Placement The largest beauty platform to run targeted ads to increase online sales Social Marketing Build your brand presence with Nykaa and our influencer network by targeting the relevant audience and reaching potential new customers Email Marketing Fully integrated email strategies to attract more customers Data Packages Measure the right metrics Customer Surveys Brand equity study, concept testing, know your customer Sampling Reach a new, interested audience with our sampling packages
- 32. Awards 2015 2016 2017 The Most Innovative E-Commerce Company at eTales Awards Elle Beauty Awards – Nykaa Pastel Nail Enamels 40th rank in Yourstory’s ranking of 100 startups with gravity defying momentum 2017 2017 2017 Vogue Beauty Awards - Beauty Trailblazer Award to Falguni Nayar ET Start Up Awards for Women Ahead – Falguni Nayar Vogue Beauty Awards – Best of Makeup in Eyeliner 2017 Vogue Beauty Awards – Best of Makeup in Nail Paint
- 33. Business Line Economic Times LiveMint In The News
- 34. We Look Forward To Partnering With You