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![“It’s about making [the
text] scannable, quite
modular,”
— Nathalie Malinarich,
mobile editor for BBC
News](https://image.slidesharecdn.com/odense-160531074248/75/Odense-46-2048.jpg)
Uploaded byDavid Cohn
Odense
The document discusses how content consumption and storytelling is shifting to mobile platforms. It emphasizes that the best mobile experiences are native to each platform and tailored for how people engage with different types of content like news, videos and photos on mobile. It also discusses the need for more structured, modular content that can be updated over time and distributed across various platforms and social networks in a scalable way.
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Odense
- 4. The best mobileexperiences are native How you tell a story depends on how a person consumes it. Video Games Photo Sharing News DO YOU HAVE ANYTHING?
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- 13. What can youdo with structured content?
- 16. We’ve created the mostefficient news process, ever. By updating news stories as they evolve over time, Circa eliminates the need to constantly repeat background information — a massive inefficiency in news This has allowed Circa to scale content almost exponentially over time without adding equal resources Nov 1, 2012Dec 20, 2012Jan 31, 2013Mar 15, 2013Apr 29, 2013Jun 10, 2013Jul 22, 2013Sep 3, 2013 Circa’s content production over time Storyline updates New storylines
- 18. Choices you makeare EDITORIAL!!!! But it’s a different way of thinking……
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- 34. The best mobileexperiences are native How you tell a story depends on how a person consumes it. Video Games Photo Sharing News DO YOU HAVE ANYTHING?
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- 36. TV for theInternet Moments Example: “click here” doesn’t mean anything anymore.
- 37. s Facebook is bringingback the silent newsreel ht Josh Kalven
- 38. On YouTube -the Click/Sound still Rule
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- 40. Content can appearwithout other editorial context This is also related to the “death of the homepage”
- 41. Content can appearwithout other editorial context
- 44. Content DOES appearwith platform context
- 45. Content will appearwith platform context What are the debates: 360 vs 180, for example.
- 46. “It’s about making[the text] scannable, quite modular,” — Nathalie Malinarich, mobile editor for BBC News
- 47. Infographics & new mediums ofdistribution Infographics have performed well on: - Twitter - Medium - Reddit - Tumblr - Facebook
- 48. AJ+ stylized templatesfor efficiency Twitter-optimized quote templates. Even Al Jazeera Turk likes them! AJ+ templates for Infogram, speedy content production Content can appear without context.
- 49. Social Polling DoneDifferent
- 51. This is avote!
- 53. Don’t raise blood pressure:Pushes, slow performance, bad transitions, bad sign up process.
- 54. The Debate Iknow You’re Having in Your Mind
- 55. The Pull ofSpeed. The Push of Eventual Sameness You can get fast access to a TON of readers via platforms.
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- 57. You can standout by going “out of sync” The upside: Anyone you convert is more valuable. They are YOUR costumer. The downside, you won’t look as sleek.
- 58. There is noright/wrong answer. It’s YOUR answer. Personal theory: Everything here is a pendulum swing. Think SEO to SMO headlines
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- 62. “Build a communityfor those who see your content not as a passing interest, but as a core component of who they are and how they define themselves.” NOTE: People don’t define themselves they way they used to.
- 63. MOBILE IS PLATFORMAND HARDWARE!!!
- 64. “Mobile experiences fillthe gaps while we wait. Nobody wants to wait while they wait.” Mike Krieger This cartoon is about to reach for his phone!
- 68. We interact withthe device for all kinds of reasons
- 69. Actions like swiping- have a texture that is part of the storytelling experience (Snowfall). It adds a new dimension to the storytelling. The reader doesn’t scan with their eyes - they can feel the story. This will become more intense: geolocation, accelerometers, gesture control, Augmented reality, etc.
- 71. Learn the vocabulary Stickto the standards unless there’s a compelling argument to create new UI elements This is the start of platform Intelligence
- 72. Add the backdropabout where Video is being consumed
- 73. The Scale Feed “Mostof today’s media companies think they’re going to be scale feeds. But they won’t.”
- 74. The Social FeedModel: Universal Reach While scale feeds will be the digital successor to Pay TV distribution, the spiritual successor to the Pay TV feed will be the social networks. What’s more, social feeds like Facebook and Snapchat represent the feed in its most potent iteration to date – bundling together all forms of content: personal and impersonal, photo and video, text and visual and audio, ephemeral and evergreen, etc. And while cable represented a profound leap forward in audience targetability, the social feeds deliver unlimited audience relevance; everything a viewer sees is designed to capture, engage, and retain their attention specifically. Further still, the viewer can go on to discuss and share this content from within the same very feed. The social networks, in effect, bundle content with the water cooler itself – and to great effect. As Ricky Van Veen commented last year, “Facebook is the Internet.” All the video content in your river
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- 78. Content can appearwithout other editorial context
- 79. “Build a communityfor those who see your content not as a passing interest, but as a core component of who they are and how they define themselves.” NOTE: People don’t define themselves they way they used to.