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Oktopost
The document compares Hootsuite, designed for B2C, with Oktopost, tailored for B2B social media management. Oktopost offers features like scheduling posts in LinkedIn groups, tracking social leads from click to sale, and campaign analytics for measuring social media campaign success. It integrates with platforms like Google Analytics and Salesforce, facilitating comprehensive management and analysis of social media engagements.
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Oktopost
- 3. Now the firstquestion you’re asking is… What's the Difference Between Hootsuite and Oktopost? • Hootsuite is a platform that was built for B2C • Oktopost is built around B2B requirements • Posting to many LinkedIn groups with different profiles is easy • Scout private LinkedIn groups for comments on discussions that we initiated • Tracks social leads from the first click to a sale • Syncs detailed lead source information (Name; LinkedIn Group) • Aggregated analytics (Which LinkedIn Group generated the most traffic)
- 4. Measure the successof your social media campaigns from clicks to conversions to sales. Engage with prospects that comment on your LinkedIn and Facebook posts. Schedule posts on social platforms Organize your social media posts within campaigns Manage all your team's social profiles in one place
- 5. How Oktopost Works… AddSocial Profiles • Add any social profile – Facebook, Twitter, LinkedIn and G+ • Invite a colleague – Manage the profile of a person who’s not using Oktopost • Search for LinkedIn Groups and join them directly
- 6. How Oktopost Works… Createa New Campaign Organize your posts in different Campaigns
- 7. How Oktopost Works… Schedulea Post You can post to specific tabs in LinkedIn groups: promotions, jobs and discussion. Each post can be scheduled on multiple groups but on one tab at a time.
- 8. How Oktopost Works… SocialInbox The social inbox aggregates all of your posts comments and enables you to respond on behalf of the original poster
- 9. How Oktopost Works… CampaignAnalytics The Campaign Analytics lets you track various metrics like – Clicks, Conversions, comments etc.
- 10. How Oktopost Works… CampaignLeads • This is applicable when the landing page contains a lead form • The leads tab shows the social profile of the person who fills in the lead form and other information gathered from the lead form • Useful for remarketing
- 11. How Oktopost Works… TopMessages Shows statistics for each message posted via Oktopost
- 12. How Oktopost Works… TopGroups and Pages Shows LinkedIn groups with the maximum posts, clicks & conversions
- 13. How Oktopost Works… Integrations Oktopostcan be integrated with: Google Analytics, bitly, salesforce.com & Marketo
- 14.
- 15. Application to B2BSocial Media Campaigns • Search for relevant LinkedIn Groups • Schedule discussions in multiple LinkedIn Groups simultaneously • Post in Promotions tab as well as Jobs tab • Schedule LinkedIn Company page updates • Schedule posts on Facebook and Twitter • Monitor & reply to posts on multiple platforms using a single interface • Get Campaign insights • Lead tracking • Integration with CRM
- 16. Reasons for Use •Potential Reach of LinkedIn Groups – If each LinkedIn Groups has 5,000 members – And the message is posted in 20 Groups – Potential reach= 5,000 x 20 = 100,000* • Saves time and manual work • Strategic Analysis of not only LinkedIn but Facebook posts and Tweets and thus can help B2C campaigns track leads • New Opportunities *subject to repetition of members in multiple groups
- 17. Thank You Hope youenjoyed the presentation!
Editor's Notes
- #5 Measure - the success of your social media campaigns from clicks to conversions to sales.Engage-with prospects that comment on your LinkedIn and Facebook posts.Schedule – posts on social platforms.Organize- your social media posts within campaigns.Manage - all your team's social profiles in one place.
- #6 Add any social profile from Facebook, twitter LinkedIn and G+ Group Search; Invite a colleague – manage a profile of a person whos not using oktopost (without password); Search for LinkedIn Groups and join them directly; filter -> members; frequency of comment; gives you summary of the LinkedIn Group
- #7 Campaign is basically to manage your posts according to the subject that the posts are about.. (Tracking conversions; blog posts; webinars; URL distribute on social media)
- #8 You can post to specific tabs in LinkedIn groups: promotions, jobs and discussion. Each post can be scheduled on multiple groups but on one tab at a time.
- #9 The social inbox aggregates all of your posts comments and enables you to respond on behalf of the original poster. The inbox will track comments only from posts that were scheduled using Oktopost. Check for people commenting/retweeting; Marketing team can reply/someone with technical knowledge.
- #10 Leads; Conversions;
- #11 Shows the LinkedIn name; Group from which he has joined; and also information from the lead form
- #12 Comes for each particular message; pretend is was a Google Ad you want to know which ad is doing well; each message -> How many times the message has been used; how many people clicked on this message -> how many conversions -> Beta testing (which message works best)
- #13 Top Groups -> Shows groups with the maximum posts; leads; conversions
- #14 Automatically add tags to URLs, enabling Google Analytics to report on social media campaigns.Use Bit.ly instead of our Okt.to service to shorten links.Update Salesforce.com with social media lead activity and campaigns. CRM measure ROIUpdate Marketo with social media lead activity and campaigns.