Olx.ppt
- 1. Ad campaign on OLX Submitted by- Rajendra bunker MJMC 1
- 2. About One of the world’s biggest free online classified. Its a unique platform for people to buy or sell items from an array of products & services like cars, electronics, real estate, jobs & more. OLX is present in 105 countries, 42 languages and has more than 100 million unique visitors every month. OLX India is spread across all the major cities in India. The company was founded in March 2006 and is privately held.
- 3. Objectives Awareness of the service Awareness of the brand Higher Market Share Beat the competition
- 5. STRENGTH:- Easy availability of products that the customer needs at good cost . Easily designed website with rich and colorful listings with pictures and videos. We can view OLX in our local language. SWOT Analysis WEAKNESS • No assurance of quality. • Fraud is possible. • Unskilled work force. • Not registered in Stock exchange. • Transportation is slow. • Some people posts fake ads
- 6. Opportunity: - • People who want to buy can buy the products according to their needs. • Sellers gets millions of buyers so they can sell products easily & gets good benefit. • Jobs are also available. • Real estate property is also available.
- 8. Time Line SEPTEMBER 2012: JUNE 2011: DECEMBER 2012: JANUARY 2012
- 9. Bech De !! Launched on June, 2011 Addresses people to sell products that have become old and obsolete. The motive of the campaign was to make individuals use OLX to sell old products and get a great deal out of it. Campaign 1 – “Bech De !!”
- 10. Campaign 2 – “Bech De !!” (Re- launched) Relaunched on January, 2012 2 new ads launched keeping the motive same. Introduced baby segment in the ad. The use of same cast in all the films implies the huge need among every Indian Family to solve their daily problems of buying, selling products and services locally.
- 11. Campaign 2 – "Badi Badi Baatein" Started in October 2012 Concept based on insights of mid life crisis Earlier ads promoted OLX as a place to sell old goods This campaign promotes OLX as a perfect place to sell almost brand new goods which are hardly used
- 12. Campaign 3 – “Wahi Milega Jo Mann Mein Hain" Started in December 2012 Promotes one of its major verticle – Real Estate Convinces users to avoid middlemen Campaign launched just one month after Quikr’s real estate campaign to counter attack them
- 13. Has OLX achieved its objectives? Bounce Rate decreased from 50% to less than 40% 6 to 8mn unique visitors every month as compared to 2mn in 2010 Increased social media presence – 1.9mn facebook fans Managed to be India’s 2nd largest free online classified website after Quikr
- 14. Conclusion Successful campaigns Attracted many users Outperformed most competitors Has the ability to be India’s No. 1 Online Classified Website
- 15. Thank You
Editor's Notes
- #12: concept is based on insights of mid-life crisis which makes most men buy expensive toys to boost their faltering self-image, and fulfill old dreams. The wives, who are always conscious of this transition, are tolerant, yet aware of the waste of money, as very often the goods bought with much interest, are not used. Earlier ads communicated that OLX is a great place to sell goods that are getting old and to get a good price for them. The new ads extends the concept to products that are not old but are almost brand new and hardly used.
- #13: Real Estate is becoming a fast moving category on OLX.in and is witnessing a huge increase in consumer transactions. Individuals are now using the internet to rent, sell or purchase property directly without involving middlemen. Aims at creating awareness for OLX.in as the most significant marketplace for Real Estate oriented transactions.