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![CONCEPT PROPOSAL
“[There is a] pandemic, which is cardiovascular disease,
diabetes and hypertension. All of which are completely
preventable for at least 95% of people by just changing
diet and lifestyle”
Dean Ornish, TED 2006
“Diet related diseases are the biggest killers in the U.S.
today”
Jamie Oliver, TED 2010
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010](https://image.slidesharecdn.com/oneconceptpresentation-100331130701-phpapp01/75/One-Concept-Presentation-3-2048.jpg)
Uploaded byYoomi Lee
One Concept Presentation
This document proposes the Food Stocker concept, a nutrition management network that would allow consumers to track their food purchases and nutritional intake, see what foods their neighbors purchase, and connect with others who have similar food preferences. The concept is intended to help consumers make better nutritional choices through awareness, action, and accountability. A scenario walks through how a user might interact with the Food Stocker system. Several service models and next steps are discussed, including prototyping and user testing.
One Concept Presentation
- 1. FOOD STOCKER CONCEPT PROPOSAL KatherineBetermier, Yoomi Lee, Gretchen Pinard, Smitha Prasadh Grad Design Studio 2, Spring 2010
- 2. CONCEPT PROPOSAL Americans are facing serious health problems that stem from poor nutritional food choices. Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 3. CONCEPT PROPOSAL “[There is a] pandemic, which is cardiovascular disease, diabetes and hypertension. All of which are completely preventable for at least 95% of people by just changing diet and lifestyle” Dean Ornish, TED 2006 “Diet related diseases are the biggest killers in the U.S. today” Jamie Oliver, TED 2010 Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 4. CONCEPT PROPOSAL THE FLOW OF PAIN Poor Nutritional Choices Health Problems disempowerment Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 5. CONCEPT PROPOSAL Consumers Need To Be Better Educated About Nutrition. Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 6. CONCEPT PROPOSAL Education will help people to make better nutritional choices by making them aware, take action and be accountable for what they eat Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 7. CONCEPT PROPOSAL GENERATIVE RESEARCH Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 8. CONCEPT PROPOSAL GENERATIVE RESEARCH happy nourishing like cardiovascular industrial unhappy wholesome dislike political Research Activity childhood regretful rich pleasant values wife Two (2) collages per individual enjoyable light unpleasant morals husband unenjoyable refreshing safe choice son Side 1 Typical Diet/Meal good fresh unsafe organic home Side 2 Nutritionally Ideal Meal/Diet tasty lard comfort free range family meal bad butter beautiful farm raised on-the-go Intent Determine where delicious fat ugly local sit down people currently are salty nutritious wish ecological culinary and where they would buttery like to be in terms of healthy desire sustainable breakfast healthy eating sweet unhealthy disgust earth dinner bland bene cial normal future snack What do people know? greasy wholesome average essential biologist What do they need to know? rich tempting overweight recycle farmer savory enticing obese genetically repeat tart weakening weight Modi ed constant bitter strengthening disease Lee | Gretchen Pinard Katherine Betermier | Yoomi hormones habit | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 9. CONCEPT PROPOSAL GENERATIVE RESEARCH Demographics of Participants # of Participants: 8 Age Range: 25 - 49 Professions: Physician Stay at Home Mom Project Manager IT Professional Piano Teacher Travel Agent Graduate Student Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 10. CONCEPT PROPOSAL GENERATIVE RESEARCH What We Learned THE GOOD NEWS: People love food! Food is very personal, emotional, and social Most people know how they should be eating Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 11. CONCEPT PROPOSAL GENERATIVE RESEARCH What We Learned WHERE PEOPLE Understanding food portions STRUGGLE: Creating a balanced diet on a daily basis Not enough time Unhealthy food often tastes the best and is easiest to get/prepare Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 12. CONCEPT PROPOSAL Food Stocker Nutrition Management Network Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 13. CONCEPT PROPOSAL WHAT IF YOU HAD ONE TOOL THAT WOULD ALLOW YOU TO... ... know if you eat nutritionally balanced meals? ... see what food your neighbors purchase? ... find people who have similar food preferences and learn from them about food choices? Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 14. CONCEPT PROPOSAL OVERVIEW I don’t know if I’m eating well CONSUMER FOOD STOCKER See what someone with SERVICE & SOCIAL See what I eat See what my neighbors eat similiar preference eats EDUCATION Learn about your Learn what general trend in your area is Learn where/what to purchase nutritional balance Learn where/what to purchase Build a community Better education about Consumers’ food choices Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 15. CONCEPT PROPOSAL OVERVIEW I don’t know if I’m eating well CONSUMER FOOD STOCKER See what someone with SERVICE & SOCIAL See what I eat AWARENESS See what my neighbors eat similiar preference eats EDUCATION Learn about your nutritional balance ACTIONwhere/what to purchase is Learn Build a community & ACCOUNTABILITY where/what to purchase Learn what general trend in your area Learn Better education about Consumers’ food choices Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 16. CONCEPT PROPOSAL HOW IT WORKS #1 STEP 1 STEP 2 Analyzing the list FOOD STOCKER FOOD STOCKER Database Database Purchasing Nutritional List Suggestion Options for submitting Get score according to - Food Stocker card purchasing data in terms - Phone Application of nutritional balance - Website Food Stocker suggests which nutrition you need more based on your purchase data Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 17. CONCEPT PROPOSAL HOW IT WORKS #2 Most Favorite Restaurant See what the general food trends are in your area based on people’s purchasing information Most Favorite Seasonal Food Most Favorite Store YOUR AREA Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 18. CONCEPT PROPOSAL HOW IT WORKS #3 5,671 92 See your nutritional score vs. your neighbors’ 111 203 1,123 Get a badge if you accomplish a special task e.g. purchasing 43,169 2,391 498 a recommended item of 71 the week 111 912 72 YOUR AREA Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 19. CONCEPT PROPOSAL HOW IT WORKS #4 Search for people with similar preferences within your area See what they purchase, where they go to eat, etc. Make a connection with them and build a community YOUR AREA Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 20. CONCEPT PROPOSAL SCENARIO Maria Age: 29 CMU Communication Design alum Freelance web/print designer Squirrel Hill, Pittsburgh, PA Favorite foods Favorite places to eat - ice cream - Oh Yeah! - pad thai - Bangkok Balcony - fruit salad - Aladdin’s Food-specific information: - Lives alone - Cooks for herself - Recently became an ovo-lacto vegetarian - Doesn’t yet know whether her new diet is nutritionally whole and balanced Personal information: - Enjoys going out to eat - Recently moved back to Pittsburgh after having worked for a few years in Seattle - Wants to make new friends and connect with people who share common food interests and tastes Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 21. CONCEPT PROPOSAL SCENARIO using the FoodStocker card Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 22. CONCEPT PROPOSAL SCENARIO After getting home from a shopping trip to Trader Joe’s, Maria logs onto the FoodStocker website to review her profile. She wants to see how her nutritional points have changed with her most recent purchases, and wants to see if her items are listed in the FoodStocker database. Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 23. CONCEPT PROPOSAL SCENARIO Upon reviewing the Archived Food Purchases section and opting to browse by individual store, she pulls up the Trader Joe’s section and sees that her purchase from March 21st, that same day, is already listed there. Maria can also review her other recent purchases at TJ’s, and can easily pull up her archives from other stores where she’s shopped recently. Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 24. CONCEPT PROPOSAL SCENARIO Maria wants to use the items she just bought to make something good to eat, so she consults the Suggestions section for ideas generated both from her most recent purchase as well as her purchasing history. It suggests a few items: the tofu steak salad sounds perfect to her, since she had just bought tofu and spinach that day. By clicking on it, she can view a recipe for the salad, as well as nutritional and other information. Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 25. CONCEPT PROPOSAL SCENARIO After finding a suitable recipe, Maria decides to look around for other people in the area, since she just moved back here recently. She inputs her zip code and sets a radius of ~2 miles, and FoodStocker returns a set of personalized, general results about her specified search area. Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 26. CONCEPT PROPOSAL SCENARIO Maria drills down to check out individual users. By mousing over their icons, she can view their nutrition points, basic profile information about them, and a list of awards/merit badges they’ve earned. She happens to mouse over the icon for a user named Darth Whoever, a 24-year-old whose favorite restaurant and store both happen to be favorites of hers, too...this seems promising! Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 27. CONCEPT PROPOSAL SERVICE MODEL OPTION #1 SERVICE PROVIDER : ENTREPRENEUR CLICK! $$ USERS CLICK! CLICK! COMMUNITY MODEL Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 28. CONCEPT PROPOSAL SERVICE MODEL OPTION #2 SERVICE PROVIDER : FOOD NETWORK DATA USERS DATA DATA $$ INFOMEDIARY MODEL Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 29. CONCEPT PROPOSAL SERVICE MODEL OPTION #3 SERVICE PROVIDER : MICHELLE OBAMA, LET’S MOVE CLICK! USERS CLICK! $$ CLICK! AFFILIATE MODEL Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 30. CONCEPT PROPOSAL NEXT STEPS PRIVACY Content for the public profile vs. personal, private content “Opting in” PROTOTYPING Conduct more research to help with shaping personas, scenarios, and use cases Create a low-fidelity/paper prototype to take into the field USER TESTING Spend time testing our ideas with a diverse group of users Use the users’ input to both inform the user interface and to explore their desired functionality ideas Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
- 31. THANK YOU! CONCEPT PROPOSAL KatherineBetermier, Yoomi Lee, Gretchen Pinard, Smitha Prasadh Grad Design Studio 2, Spring 2010