Online digital marketing success blueprint
- 1. Online Digital Marketing Success Blueprint We create focused experiences, deliver measurable returns, eliminate guesswork from digital strategies.
- 2. TECHNOLOGIES WE DEAL IN
- 5. User Centered Design Process We specialise in bespoke business websites and ecommerce solutions – request your quotation by filling out the form and our Project Manager will be in touch. CLICK HERE
- 6. Process Procedure 1 User Experience 2 Design 3 Development 5 Search Engine Optimization & PPC 4 Optimization 6 Data Driven Marketing 7 Advertising & Growth
- 7. 1 User Experience Focus on your customers to give It is a better user experience. Everyone coming to your website has a goal. Make it easy for them. Make the right decisions based on user behaviour insights and data analysis. We discover the best solutions to your customer needs with a range of techniques: Stakeholder Interviews Persona Creation Wireframing & Prototyping Moderated and Remote Usability Testing Information Architecture Customer Journey Mapping
- 8. 2 Design Carefully crafted interfaces. Reflect your brand image and enhance your customer experience interfaces reflect your brand image and enhance your customer experience. Working practices we have created everything from high-volume online shops and leads. Domain Name Registration Web Hosting Website Designs
- 9. 3 Development We develop and build streamlined E-commerce platforms. Implementation and integration with your business is just as important as front-end design Architecture & Technologies Integration Integration platforms Project Management CMS Payment Gateways Quality Control Ongoing Support & Refinement
- 10. 4 Optimization Improve customer experience and make sure your conversions are increasing. It is simply about being able to understand and influence people to buy online. Reduce Guesswork Uncertainty Improve Your Customer Experience Digital Strategy Report Uncover Areas Of Weakness In Your Website Stay Ahead Of The Competition Conversion Rate Optimization Program
- 11. 5 SEO & PPC SEO: You can get first page positions if your web site is optimized for search engines PPC: You can get your ad on the first page by paying a higher cost per click (CPC) Search Engine Optimization Pay Per Click Optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.. With the design of the website, the appearance of a thing is as important as its operation, and that is why we are proud to create websites that generate conversions.
- 12. 6 Social Media Why does your company need to be on social networks? Social media sites featured snippet from the web Facebook, twitter, Linkedin, Pinterest, Instagram. But there are some other social networking sites are available. Use these sites to increase social connections. Content gets shares, links and likes Social media profiles gains fans and followers Social Exposure Increased Brand Awareness: Social media will expose your company or service to new eyes Social advertising can provide levels of participation and support your website.
- 13. 7 Data Driven & Email Marketing Data Driven Marketing Email Marketing SMS Text Marketing Data-driven marketing is the practice of segmenting the overwhelming amount of data available so that marketers know what consumers want before they become customers. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer
- 14. 8 Advertising Google Social Media Press Release Content Marketing Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs. Digital advertising is just one part of your marketing mix. You need it at promotion stage to inform target audience about your products and services.
- 15. Website promotion Guide SEO ● Submit your store to search engines like Google, Bing, MSN, Dmoz, and many more. ● Make sure you do not submit your store more than once a month. Multiple submissions of the same URL to some search engines could be considered as spamming, which may ban you from being listed. ● Submit your website to web directories, into the relevant categories. Email ● Put your store link in your email signature. ● Sign e-mails with your desired job position in your hosting company, for example: John Doe, CEO of RealHosting. This will intrigue people into checking the link for your store. ● Forward interesting information – stories, photos, videos, and all kinds of mails to your friends (make sure they do not mind receiving such emails). Your friends will forward these mails to their friends.
- 16. Website promotion Guide Community ● Become a member of web hosting / web design forums and make sure you take an active part by posting your stories or comments ● Use a catchy username ● Put your store link in your forum signature ● Don’t overly promote your store – this will get you banned from most forums. Instead, participate in discussions by providing valuable information – this will make other users check out your profile and your store
- 17. Website promotion Guide Lenses ● Create lenses with popular sites like Squidoo. Make one lens for your store and make different lenses for your different products. Link all related lenses together ● Make useful comments on other people’s lenses. Your username will link back to your page, which links to all your lenses ● Submit your new lenses to Squoogle, tagfoot, Reddit, Digg, Kaboodle. The Isle of Squid, Squidpedia, Stumpedia, Lensroll.com, Squiddit and more ● Use Lensroll to link to related lenses
- 18. Website promotion Guide Social Networks ● Join and participate in LinkedIn, Facebook, Twitter, Google+, Reddit, and more ● Build a fan page in Facebook ● Promote your Facebook page on your website. Answer to all posted questions. Don’t delete negative opinions, answer them calmly ● Build a custom Facebook landing page and advertise your top offer. Consider running a Facebook game with rewards from your website – people will share your URL with their friends if they have a chance to win something. The awards can be in the form of various products or services, depending on your target audience
- 19. Website promotion Guide Tweeting ● Make an account in Twitter and tweet regularly ● Add Twitter to your store, blog, lens and more ● Include a Twitter application on your store, blog, Facebook page, lens Social Bookmarking ● Bookmark all your stores, websites, blogs, lenses at del.icio.us, tagfoot and more ● StumbleUpon your stores, websites, blogs, lenses and more ● Give positive and useful reviews in StumbleUpon, tagfoot and more. Do not spam
- 20. Website promotion Guide Blogging ● Create your own blog using popular free platforms like Blogger, WordPress, MySpace, etc. ● Create posts about your products at least once a week and include links to your store’s product pages ● Use good keywords in your blog titles ● Ping your blog to let search engines know of your blog updates. Use Icerocket, Weblogalot, Pingomatic, Pingoat, and more ● Offer different RSS / social bookmarking options on your blog like del.icio.us, StumbleUponand more ● Submit your blog to blog directories like Weblog Directory, We Blog a Lot, Kmax, and many many more ● Post useful and honest comments on other web hosting / web design blogs ● Get guest writers for your blog. Write guest articles for other blogs and link back to your website. Write an ebook on a certain subject and provide it to users for free
- 21. Website promotion Guide Newsletters ● Create newsletters for your store. You could try with MailChimp or YourMailingListProvider ● Offer freebies or special deals (a free domain, the free web applications installer, etc.) to newsletter subscribers when they sign up. Remember to include your store address ● Keep an archive of your old newsletters on your store ● Promise your newsletter subscribers before they sign up that you will not sell or share their email with outside parties and that you will not spam them ● Let your subscribers know how often you will send them your newsletters before they sign up ● Put a newsletter opt-in form on your store/ blog/ lens
- 22. Website promotion Guide Press Releases ● Write and submit press releases/ articles ● Give good and useful comments in other people’s guestbooks ● Hold online contests on your stores, lenses or blogs. Give away your products containing your links as presents ● Get other bloggers to write about your products. Example: PayPerPost
- 23. Website promotion Guide Know-how Sharing ● Become a contributor on Yahoo Answers, Answers.com, AllExperts, Wiki Answers, MyLot, and many more. Create a name for yourself. Discussion Groups ● Take part in discussion groups using services like MySpace, Yahoo Groups, Microsoft Groups, Google Groups, Facebook, Kaboodle, and many many more ● Start an Internet war related to your products/ stores. Do not offend any person/ company/ brand/ products. Be creative! ● Announce your Internet war via discussion groups, blogs, Twitter, StumbleUpon, Monkey Brain, popular forums and any other medium you can think of ● Do not start a flame war – this will generate negative opinions about you and your brand
- 24. Website promotion Guide Podcasts ● Create a podcast about your products and store ● Submit your podcast to iTunes, Odeo, Podcast Alley, PodOmatic, Podscope and more ● Post your podcast on your blog/ website Classifieds ● Submit your store and products to classifieds. Put your advertisement where most of your customers came from. Example: Kijiji, Ablewise, Craigslist and more ● Look for niche classifieds for your products and submit to them ● Submit your product feed to Google Base
- 25. Website promotion Guide Photo Sharing ● Upload your product images to Flickr, BubbleShare, Fotolog and more ● Tag your photos at Flickr ● Join and participate in Kaboodle. Add in as much products in Kaboodle as possible Videos ● Embed or link any of the videos on your store in forums or any platforms where you actively participate ● Submit your videos to Metacafe, YouTube, Vimeo, MySpace, Digg Videos, AOL Video, Google Video, GoFish, Yahoo Video and more ● Remember to put your links in your video and also to use keywords and descriptions ● Monitor video comments – answer questions and delete spam
- 26. Website promotion Guide Links Exchange ● Exchange links with your competitors. You can place an external link to your store from the Customize Template section of your Reseller Control Panel ● Consider investing in a link exchange program with popular blogs Paid Advertising ● If you are willing to pay for an advertisement, use Adwords, Kontera and more ● Create niche websites/ lenses for your hosting store ● Choose carefully your target audience and your message to it. If you target a local community, make sure to mention that you are located in that community
- 27. Website promotion Guide Affiliate Programs ● Use ResellersPanel’s Affiliate Program and get affiliates to sell your products for you. You have a variety of ready-made banners to choose from. ● You can also use affiliate programs like ShareASale, Commission Junction, LinkShare and more; design standard banners with all kinds of sizes. ● Use the affiliate link in forums, blogs or social networks – this will increase the chance of bringing new affiliates. ● Polls ● Add a poll to your websites, stores, lenses and blogs. You can get free polls at Pollhost, Vizu, PollDaddy ● Create a page and archive all your old polls on your website, store and blog ● Post poll results on your blog. Provide analysis of the results
- 28. Website promotion Guide Other ● Get your friends and family to include your store URL on their blogs. Get them to talk about your products for free. Engage in word-of-mouth marketing. ● Create some useful software that advertises your store and distribute it for free on your website ● Create a fun application that advertises your store. Distribute these applications for free. Example: tickers, avatars, banners, etc. ● Run an online forum ● Offer freebies with purchases. Make sure your freebies contain your company’s name, logo and the URL of your store ● Offer special discounts on subsequent purchases ● Exchange links with yourself – between your store, blog, lenses, and more. Exchange only related links ● Write an e-book related to your products and advertise your store in your book. Distribute your ebook for free ● Consider running print ads in your local community
- 29. 9 Reviews & Growth Google Reviews Yelp Yell.com TripAdvisor Reputation reinforced through review sites. Online reputation management matters for business, brand and individual success. So average small business use reviews to improve their reputation online. It has more to do with the review sites than any other factor. Enables a buyer to understand the pros and cons of a product or service before they make a purchase decision.
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