Four Essential Elements of Online Marketing for Franchises
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The document highlights four essential elements of online marketing for franchises: email, social media, search engine optimization (SEO), and search engine marketing (SEM). It emphasizes the growing importance of digital media in marketing strategies, particularly how franchises can leverage various online tools to enhance their brand presence and optimize advertising efforts. The content includes a call to action for further engagement through webcasts and other resources.
Four Essential Elements of Online Marketing for Franchises
- 1. www.bluewaterbrand.com #RockSocial2013
- 2. Your Brand. Empowered. Four Essential Elements of Online Marketing for Franchises
- 3. 3 Mary Severson Local Marke;ng Advisor [email protected] Craig Boyte Director of 1:1 Digital Strategy [email protected]
- 4. What You’ll Learn Today 4 1) Why Online Marke;ng is Essen;al to Your Franchise 2) Top Ways to Op;mize: • Email • Social Media • SEO & SEM • Banner Ads 3) How to Mix Online Marke;ng into Your Tradi;onal Adver;sing
- 5. 2013 will be the first year that people spend more time per day with digital media than any other media type: 5
- 6. Email Marketing 6 • “Old but New” View Webcast: www.bluewaterbrand.com/goal
- 7. Email Marketing 7 • Why Email?
- 8. Email 8 • They want you!
- 9. 9 Email Marketing for Franchises
- 10. Social Media 10
- 11. Social Media for Franchises 11 • The number of business that say Facebook is cri;cal or important to their business has increased by 75%
- 12. Search Engine Optimization (SEO) 12 • Why is it important? • What is it?
- 13. Search Engine Marketing (SEM) 13 • What is it exactly?
- 14. Local Search: Organic vs. Paid 14 • Organic Search (SEO) – Website shows up naturally – Unpaid • Paid Search (SEM) – Shows up before organic results – Prime spot – Paid
- 15. Why Should I Use It? 15 Looks like Lucy is heading to Caribou Coffee!
- 16. Banner & Display Advertising 16 • How Can They Help?
- 17. 17 Targeted Banner Ads • Google Display Network
- 18. 18 RemarkeIng or RetargeIng
- 19. Why should a Franchises Use it? 19 1. Interest 2. Ac;on 3. Recogni;on
- 20. Grow Your Franchise with Online Marketing 20 1. Email 2. Social Media 3. SEO & SEM 4. Banner & Display Ads
- 21. View this Webcast & eBook: bluewaterbrand.com/online 21
- 22. Connect with Us! 22 @BluewaterBrand facebook.com/bluewaterbrand Bluewater Inc. bluewaterbrand.com/blog
- 23. Your Brand. Empowered. Thank You!