Online Marketing Proposal for NGOs and Non Profit Organizations

Online Marketing Proposal for NGOs and Non Profit Organizations

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  Online Marketing Proposal ForNGOs and NPOs Covers Inbound Marketing Proposal Outbound Marketing Proposal Modern Marketing Strategies
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  Your Website: example.org Objectiveson Your Website: • Be Unique: What is so special about your NGO? • Be Compelling: What so extraordinary about your story? • What’s happening now? • What is the Role of your NGO? • Protection, Prevention, Promotion, Transformation • Why? (call for action about your NGO) • Put this all information on a responsive website.
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  How is onlinemarketing for charities different? • There are advantages and disadvantages in digital marketing for charities. • The advantages are the passion of the staff, the compassion of the audience, and the natural, powerful content that comes about through its work. • The disadvantages are primarily the lack of resources and budget in comparison to the business world. • What resources exist come from the generosity of people through donations and volunteering, and the willingness by staff to work twice the number of hours for half the pay.
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  Ad Credit Programsfrom the Online Industry • Google Grants for AdWords • Video Marketing (Outreach) • YouTube Non-profit Program • Donating on Facebook • Advertising on Facebook • GrowYourCharityOnline.com • Text to donate • Quiz apps • Giving away content for social shares • Getting into Google News • Content and sharing • Getting volunteers to help with your online marketing • Build a contacts list, and do outreach • Tracking your success with Google Analytics • Media Trust (and Community Newswire)
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  Paid Programs fromthe Online Industry • Inbound Marketing • Search Engine Optimization • Social Media Marketing • Email Marketing • Video Marketing • Content Marketing • Analytics and Research • Conversion Optimization • Mobile Responsiveness Websites
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  Benefits of SearchEngine Optimization • Creating a strong online presence with great content • Designing high end website with mobile responsiveness and flat designs • Telling interesting stories using pictures, videos, etc. • Optimizing the website with strong keywords like “Charity Organisation Boston” or “Charity Events in Boston”, “Charity Shows in Boston” • Improving the search visibility through SEO landing pages and contact forms. • Improving conversions on “Donate” option in the website. • Creating strong presence of branding, PR and thought leadership through content
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  Benefits of SocialMedia Marketing • Connecting with the right audience • Build a strong brand NGO brand image • Raising funds through charity and events • Telling interesting stories using pictures, videos, etc. • Connecting with a wider audience base • Showcasing the benefits and results of their activities • Getting found easily online • Collaborating and cross-promoting your NGO with related organizations
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  Benefits of OtherInbound Services • Email Marketing: Connecting with your audience directly through newsletters, event updates and core values. • Video Marketing: Converting the right audience through video outreach and diverting the traffic to the website. • Content Marketing: Creating high quality content, stories, articles, eBooks, newsletters, PDF documents, infographics, slide decks and marketing them through various channels for branding and enquires from potential donors. • Analytics: Measuring all the success of each campaign through goals, funnels and daily metrics. • Monetization: Add multiple sources of income to the website through ads and other channels via advanced monetization tactics.
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  Traditional Marketing Ideas •Apart from the regular online activities, people appreciate the regular offline activities, which help in drive more visibility. • Regional Radio, National Television and Print Media • Conducting Road Shows, Workshops and Exhibitions • Printing calendars with logos and mission of the NGO. • Organizing annual functions where volunteers are felicitated and hence encourage them to do more work. • Organising Annual programmes are telecasted on local cable channels. • Using Mascots to spread messages which impact the target audience.
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  Modern Marketing Ideas •Creating a successful NGO can be possible with these below modern practices along with the traditional. • Maintaining database of volunteers will help the NGOs to keep a track of their volunteers. • Tie-Ups with the Academic Institutes • Approaching Corporates • Organizing Road Shows and Street Plays (Flashbang’s) • Motivating the youth to join hands as Volunteers and Brand Ambassadors • Tying up with Newspaper agencies • Hosting Webinars, Podcasts, Hangouts and Snapchat stories
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  Facebook.com/PyriteTechnologies Twitter.com/PyriteTech Plus.Google.com/+PyriteTechnologies Linkedin.com/company/Pyrite-Technologies
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  Facebook.com/PyriteTechnologies Twitter.com/PyriteTech Plus.Google.com/+PyriteTechnologies Linkedin.com/company/Pyrite-Technologies Facebook.com/PyriteTechnologies Twitter.com/PyriteTech Plus.Google.com/+PyriteTechnologies Linkedin.com/company/Pyrite-Technologies www.pyritetechnologies.com