Online Tuesday #39 - Shopping 5.0 - Shopping 2020 - Jerry Stam
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The document discusses omnichannel retailing and shopping trends in 2020. It summarizes that retailers must understand changing consumer behaviors like collaborative and contextual shopping. Retailers need to provide personalized experiences and embrace new technologies like same-day delivery and augmented reality. The document also outlines the goals and supporters of the Shopping 2020 initiative in the Netherlands to help retailers adapt to future shopping trends.
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Online Tuesday #39 - Shopping 5.0 - Shopping 2020 - Jerry Stam
- 1. Shopping 2020 & Omnichannel Vision Jerry J. Stam © 2013 IBM Nederland B.V.
- 2. Revenue 2012: USD104.5 billion Net income: USD16.6 billion Total assets: USD119.2 billion Number of employees: 434.246 www.shopping2020.nl 2 @ibm_retail_nl nl.linkedin.com/in/jerrystam/ © 2013 IBM Nederland B.V.
- 3. The IBM portfolio is uniquely qualified to support Retail Smarter Analytics Social Business Smarter Commerce Turning information into insights Connecting and empowering customers Putting the customer at the center of the business IBM achieved the #1 leadership position in the “Triple Crown” of eCommerce reports: Forrester's B2B Commerce Suites Wave, Forrester's B2C Commerce Suites Wave and Gartner E-Commerce Magic Quadrant Known IBM software brands include: DemandTec, Cognos, Lotus Notes, SPSS, Netezza, Websphere Commerce 3 © 2013 IBM Nederland B.V.
- 4. Centrale vraag Shopping 2020 : ‘Hoe shopt de consument in 2020 en welke acties moeten worden ondernomen op nationaal, branche en bedrijfsniveau opdat B2C ondernemend Nederland succesvol hier op in kan spelen, nationaal én internationaal?’ 4 © 2013 IBM Nederland B.V.
- 5. Shopping 2020 has many supporters Commissie van Aanbeveling Ed Nijpels (voorzitter) Bernard Wientjes (VNO-NCW) Arie van Bellen (Directeur ECP) Martijn van Dam (kamerlid PvdA) Jan Kees de Jager (vml. Min. Fin.) Giovanni Colauto (CEO Bijenkorf) Harry Bruijniks (CEO Euretco) Ronald van Zetten (CEO Hema) Joost Romeijn (CEO Sundio Group) Paul Nijhof (vml. CEO Wehkamp) Annemarie van Gaal (CEO van Gaal) Cor Molenaar (Erasmus Universiteit) Kitty Koelemeijer (Universiteit Nyenrode) Walther Ploos van Amstel (VU) Erik Fledderus (Directeur TNO) Heleen van Oord (Directeur DQ&A) Herna Verhagen (CEO PostNL) Nick Jue (CEO ING NL) Michiel Buitelaar (COO Sanoma Media) Danny van der Eijk (Chairman Achmea) Harry van Dorenmalen (CEO IBM Europe) Program Board Support Team Travel Dymfke Kuijpers Key Themes Axel Groothuis … … … Founding Partners: 5 … … Expertgroep Orientation … Expertgroep Technologisch Expertgroep Business models Expertgroep Online ondernemen Customer Journey Arjen Bonsing Expertgroep Cross Border (e)Commerce Expertgroep Shopper Behaviour Future Trends Kennis partners: … … Expertgroep Transaction … … Wetenschappelijke partners: © Shopping 2020 … Expertgroep De Nieuwe Winkelstraat … Expertgroep Delivery Expertgroep Politiek / Juridisch Expertgroep Ecologisch Expertgroep Omnichannel Organisatie Expertgroep Veiligheid / Fraude … Finance Expertgroep Future Touchpoints … Expertgroep Selection … Retail Expertgroep Customer Care … Netwerk partners: Expertgroep Supply Chain Smarter Shopping … Expertgroep Customer data value management … Media partners: © 2013 IBM Nederland B.V.
- 6. © 2013 IBM Nederland B.V.
- 7. Marlies Dekkers, Block Electrostore, Schoenenreus, Free Record Shop, OAD Reizen, Icentre, Piet Kerkhof, EXPO, De Harense Smid, House of Shoes http://www.trouw.nl/tr/nl/4504/Economie/article/detail/3529922/2013/10/19/Recordaantal-winkels-failliet.dhtml © 2013 IBM Nederland B.V.
- 8. The increasingly important Super Consumers 1 2 Shopping Becomes Deconstructed 3 Shopping Becomes Collaborative 4 Shopping Becomes Contextual 5 Shopping Becomes Real-time Aware 6 8 Shopping Becomes Omnipresent Shopping Becomes Experiential © 2013 IBM Nederland B.V.
- 9. Even more tangible: Behavior and Expectations • • • • • Multitasking/multiscreen Loyal if unique or added value services Entertained and inspired Physical presence too Personalised http://www.digitaltrends.com/wp-content/uploads/2011/08/kids-multitasking-multiple-devices.jpg © Shopping 2020 © 2013 IBM Nederland B.V.
- 10. “eBay Now offers same-day delivery of a variety of products from retailers including Best Buy, Macy's, Target, Walgreens and Home Depot. The delivery fee is $5 and most orders arrive in an hour or less, depending on traffic and time of day” http://risnews.edgl.com/retail-best-practices/ebay-now-to-serve-4-cities-byholidays89033?postalcode=1066v&referaltype=newsletter [email protected] - © Shopping 2020 © 2013 IBM Nederland B.V.
- 11. “The upgraded Google Glass will "work with future lines of shades and prescription frames" 11 http://www.youtube.com/watch?v=a6cNdhOKwi0 / https://www.youtube.com/watch?v=S80mE3kQTJ0 http://www.businessinsider.com/gartner-google-glass-will-save-1b-201311?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessinsider+%28Business+Insider%29 © 2013 IBM Nederland B.V.
- 12. Market research firm Gartner has predicted that companies using Glass and similar gadgets could save $1 billion a year within three to five years. © 2013 IBM Nederland B.V.
- 13. Retailers must rethink and retool their offerings to connect with the empowered consumer How to use your store to its best potential? 13 How to embrace showrooming? How do you provide a tailored and personalized experience? © 2013 IBM Nederland B.V.
- 14. http://www.youtube.com/watch?v=Z6_JfIoe9OI “Finding out what mobile features customers interact with will be a key driver for Sport Chek’s future retail strategy.” Source: http://www.mobilecommercedaily.com/sport-chek-leverages-mobile-to-provide-customized-interactive-in-store-experience 14 © Shopping 2020 © 2013 IBM Nederland B.V.
- 15. http://www.youtube.com/watch?v=GYvWkZedYww "The Rapha Cycle Clubs are conceived as meeting places for road racing fans and great places for like-minded people to hang out" Source: http://www.bbc.co.uk/news/business-24728406 http://londonliving.at/londons-top-5-cycle-cafes/rapha-cycle-club-by-brinkworth-london/ © 2013 IBM Nederland B.V.
- 16. "We’re not warehousing anything, all the food that shows up in our Foodhub is pre-sold, and goes out to shoppers that same day – that reduces overhead and makes for a really streamlined process. Plus, your groceries are a whole lot fresher when they’re prepped to order." http://www.forbes.com/sites/daniellegould/2013/09/27/how-good-eggs-raised-8-5m-to-grow-its-online-local-grocery-marketplace/ 16 © Shopping 2020 © 2013 IBM Nederland B.V.
- 17. 17 [email protected] - © Shopping 2020 © Shopping 2020 © 2013 IBM Nederland B.V.
- 18. “MOVE FAST AND BREAK THINGS” 18 © 2013 IBM Nederland B.V.
- 19. Jerry J. Stam MBA MsC LLM IBM - Senior Managing Consultant [email protected] +31651285639 www.shopping2020.nl @ibm_retail_nl nl.linkedin.com/in/jerrystam/ 19 © 2013 IBM Nederland B.V.