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Open edX Conference 2014, McKinsey Academy
McKinsey Academy is a scalable business education platform that integrates digital learning with group-based projects, aiming to enhance professional skills and address contemporary business challenges. The collaboration with edX focuses on leveraging stability, maintaining distinct functionality, and contributing to the edX development roadmap. Future plans include optimizing analytics, introducing new interactive features, and expanding to new customers and markets.
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Open edX Conference 2014, McKinsey Academy
- 1. Powered by OpenedX Andy Parsons, CTO
- 2. What this TalkWill Cover ā¢ What is McKinsey Academy? ā¢ Goals of Our Collaboration with EdX ā¢ How We Built It ā¢ What We Have Learned ā¢ The Future of McKinsey Academy
- 3. What is McKinseyAcademy?
- 4. Engaging learning experience Performance metrics Customizable team projects Continuous course and UX optimization Social learning Global, cross-company participation Interactive exercises & deep feedback
- 5. McKinsey Academy Leadingglobal organizations seek to drive their competitive advantage through their people. McKinsey Academy provides scalable business education that is rigorous and relevant, immediately applicable and with enduring value.
- 6. McKinsey Academy Inthe world of talent development, McKinsey Academy helps professionals develop the skills required to address todayās business challenges so organizations can achieve outsize, lasting business impact. Immersive, scalable platform combining digital learning, group-based project work, and optional in-person components to reach large numbers of participants ! Developed and taught by McKinsey practitioners, incorporating insights from external business leaders ! Provides curated programs and courses targeted at different roles and development needs ! Designed based on how adults learn through practical application, from interaction with each other, and with continual real-time feedback ! Continually evolving, drawing in top faculty, new pedagogical approaches, evolving technologies, and insights from performance data
- 7. What is McKinseyAcademy? New kind of professional development learning ā¢ Not a MOOC ā¢ Not a SPOC ā¢ Cohorts are drawn from multiple companies ā¢ We also support private cohorts !
- 8. McKinsey Academy DistinctiveFeatures Our social learning platform is designed based on how adults learn, combining application of concepts with practical, real-world experiences Practitionerās Perspective Taught by McKinsey partners and external business leaders who provide practical āhow toā guidance Social Learning with Group-based Projects Collaboration with peers across industries and geographies, and in community discussion forums McKinsey TA Guidance McKinsey consultants serve as teaching assistants, providing distinctive engagement and guidance Adaptive Learning Mechanics Rich learning experience incorporates ground-breaking techniques in adaptive learning and game mechanics Deep Feedback Immediate, response-contingent feedback enables richer learning and provides guidance on where to go to learn more Rigorous Analytics Advanced analytics measure participant progress, social engagement, and proficiency
- 9. Goals of theAcademy / edX Collaboration
- 10. Goals for theCollaboration Pushing Ahead, Contributing Back ā¢ Leverage the stability and depth of the edX LMS/CMS ā¢ Establish and maintain distinctive functionality for McKinsey Academy learners ā¢ Contribute materially back to Open edX, through internal team projects and funding development to accelerate edX roadmap features ā¢ Give input on edX architecture and roadmap !
- 11. Goals for theCollaboration Pushing Ahead, Contributing Back ā¢ Conquer to the agility and code management challenges ā¢ Move fast but contribute upstream ā¢ Minimize drift and rot ā¢ Make great design decisions, Architecture Council sign off ā¢ Merge frequently without blowing up stability ā¢ Allow edX to benefit from Academyās learnings ā¢ Solid infrastructure, DevOps and security to meet McKinseyās rigorous requirements
- 12.
- 13. How McKinsey AcademyWas Built
- 14. Architectural Needs forMcKinsey Academy ā¢ Courseware API ā¢ Roles and Permissions ā¢ Companies and Students ā¢ Cohorting for Group Projects ā¢ Peer Assessment and Peer Grading ā¢ Private discussions ā¢ Ensure support for analytics tools we will build ! ! !
- 15. McKinsey Academy Architecture Hybrid Open edX / Custom UX API Edx-platform Forums Apros (Django, Backbone) Analytics Processing Authoring Tools edX DBs Custom Content and Analytics DB
- 16. High-level Components ā¢Apros ā¢ edx-platform API (edX Solutions Fork) ā¢ xBlocks ā¢ Group Projects ā¢ Discussions ā¢ Various new exercise types ! !
- 17. Apros Distinctive McKinseyAcademy UX ā¢ Course navigation ā¢ xBlock skinning ā¢ āGamificationā ā¢ Group Projects experience ā¢ Internal admin tools ā¢ Company admin tools ā¢ Course meta content ! !
- 18. edX API Thepower behind the UX ā¢ Robust REST API ā¢ Handles: ā¢ Authentication ā¢ Schedule ā¢ Courseware and metadata ā¢ Student metrics ā¢ Gradebook ā¢ Progress ā¢ Comprehensive event logging ā¢ āStatic tabā content ! !
- 19. xBlocks Modularity ā¢Group Work ā¢ Discussions ā¢ Exercises ā¢ Mentoring modes, including gated assessments ā¢ Image Explorer ā¢ Simulations (Adventure) ā¢ Drag and Drop ā¢ Custom video player !
- 20. Internal Admin Tools Built into Apros and edX API ā¢ Company and Program management ā¢ Student enrollment ā¢ Group Work management and status ā¢ Reporting !
- 21. Company (Customer) AdminTools Built into Apros and edX API ā¢ Rosters ā¢ Cohort analytics and drilldown ā¢ Reporting !
- 22. Analytics Measure andimprove ā¢ Early days ā¢ High completion rates = lots of data ā¢ Comprehensive event logging ā¢ Combining event data with SQL and course component data (MongoDB) ā¢ Optimize for ad-hoc querying ! !
- 23. McKinsey Academy DevelopmentProcess Multiple Teams, Singular Focus edX Solutions Team ā¢ Architecture ā¢ Engineering ā¢ DevOps ā¢ Agile project management (and JIRA admin!) ā¢ QA McKinsey Academy Team ā¢ UX ā¢ Visual design ā¢ Front end engineering ā¢ Mobile responsive ā¢ Analytics ā¢ Authoring tools ā¢ Testing
- 24. What We HaveLearned
- 25. The Metrics/Feedback SoFarā¦ As our students learn, we learn! ā¢ Throughout last year, we tested with: ā¢ 100 companies ā¢ 2000 students ā¢ from 12 countries ā¢ Launched in September, 2014 ā¢ > 90% Course Completion ā¢ Group Project Work and peer grading: engaging, critical to learning this material ā¢ Huge potential with social learning, we are just scratching the surface ā¢ Leaderboards and metrics motivate and challenge students !
- 26. What the FutureHolds
- 27. What the FutureHolds We are just getting started! ā¢ Internal team and partners will continue to code ā¢ Sync quarterly with edX Named Releases ā¢ Analytics will be front and center as we learn about learning ā¢ Enabling pedagogy experts to optimize for future courses ā¢ New customers, new markets, new programs in 2015 !
- 28. Interactive Exercise Type:Polls Description Allows users to take polls throughout course content and see cohort aggregate results. Fosters more engagement as users sense connections with other members of the cohort through shared displays of information/results. ! Highlights: ā¢ Instantly displays cumulative results ā¢ May have feedback which is question specific, not answer specific. Used to display national average results, for example. ā¢ On subsequent views of poll, the user sees the increased results as more respondents contribute options. ā¢ When the course has ended, the 'final' data for the poll remains as a snapshot for all ongoing views of the course.
- 29. Notifications Description Notificationspanel added to course navigation, highlighting announcements, deadlines, discussions, etc. for participants. ! Highlights: ā¢ ANNOUNCEMENTS - Anytime an announcement is posted. ā¢ GROUP WORK - In addition to emailing users to remind them of upcoming deadlines, we will also notify users: ā¢ when it is āXā days before and day of deadline ā¢ when a team member responds to or posts a thread in private discussions ā¢ when a team member uploads a file ā¢ LEADERBOARDS - If the user moves into any of the top 3 slots on the cohort page, they would be notified. Future goal would be to give them a custom popup when they go to the page congratulating them for their achievement in whichever area. ā¢ DISCUSSIONS - A user should get alerted to any of the following activities, and by clicking on the title of the thread, be taken to that thread when a user replies to, upvotes, or follows their post.
- 30. McKinsey Academy +edX ! ā¢ We will share our learnings and code ā¢ We will hone the collaborative process ā¢ We will continue to mutually benefit from our respective expertise ā¢ The future looks bright! ! !
- 31. Thank you! ! [email protected] ! @andyparsons !