OpenXcell - Magento Optimization Webinar 2013
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OpenXcell Technolabs is an ISO 9000:2008 certified company specializing in mobile app, game, web, and e-commerce development, with over 200 team members. The document emphasizes the importance of optimizing Magento for performance, detailing specific challenges like slow loading times and solutions including merging JavaScript/CSS files and utilizing caching techniques. Additionally, it discusses the benefits of using Amazon Cloud services for improved performance and hosting efficiency.
OpenXcell - Magento Optimization Webinar 2013
- 2. A brief about Openxcell Technolabs • Openxcell Technolabs is an ISO 9000:2008 certified company located in India and USA • We are a team of enthusiastic designers, Developers and managers exceeding the strength of 200 • We have strong hold in Mobile App Development, Game Development, Web Development, E-commerce Development and Enterprise Systems • We have delivered quality solutions to our worldwide clientele
- 4. Why Magento Optimization • Various studies and our own experience shows that the overall performance of Magento is slow • Optimization is required to speed up Magento • Below is a chart showing the research outcomes for Magento performance without optimization
- 5. A comparison of Magento performance before optimization and after optimization
- 6. WHY DOES PERFORMANCE MATTER?
- 7. WHY DOES PERFORMANCE MATTER? • 1 Second delay can cause 7% drop in conversions • Nearly 1/2 of users expect 2 second or less page load time and they tend to abandon if not loaded in 3 seconds • 79% of shoppers say they won’t return if performance is poor • 44% say they would tell a friend about their poor experience • A Bad Experience Will Drive – 46% of users to competitive sites – 35% are less likely to visit a problem site on any platform – 33% are less likely to purchase from that company • Reference: - http://bit.ly/zVcxsP, http://bit.ly/mHFVVX, http://mz.cm/W5Pkx7, http://bit.ly/xfvPMC, http://bit.ly/yOlHQv
- 8. HOW FAST ARE YOU NOW
- 9. Google Analytics Site Speed Reports
- 10. GT Metrix
- 11. WAYS TO OPTIMIZE MAGENTO
- 12. Ways to Optimize Magento Challenges & Solutions • Large number of JAVASCRIPT and CSS • Slow performance due to multiple associated tables • High number of database log tables • Slow performance due to image loading • Improve performance with caching • Cloud Server
- 13. LARGE NUMBER OF JAVASCRIPT & CSS
- 14. Large number of JAVASCRIPT & CSS • Large number of JAVASCRIPT and CSS creates higher no. of HTTP request. • Response time will go on a higher side because of higher no. of HTTP request and system will be slow.
- 15. Solution Merge CSS and JAVASCRIPT files into single file: • In the Magento Admin, go to System > Configuration > Developer. • Under "Javascript Settings", change "Merge Javascript Files" to YES. • Under "CSS Settings", change "Merge CSS Files" to YES. • Clear the cache.
- 16. Solution
- 17. SLOW PERFORMANCE DUE TO MULTIPLE ASSOCIATED TABLES
- 18. Slow performance due to multiple associated tables • One of the main issues with Magento sites running slowly, is a database that has become large and difficult to use for sending/retrieving data from. • The model Magento uses to store customer and product data results in longer than average SQL queries and more reads. • Enabling the Flat Catalog option for Categories and Products will merge product data into one table, therefore improving performance.
- 19. Solution Enabling Fat Catalog: • Login to administration area and go to - System > Configuration > Catalog • Under "Frontend", change "Use Flat Catalog Category" to yes • Under "Frontend", change "Use Flat Catalog Product" to yes • Clear your Magento cache
- 21. HIGH NUMBER OF DATABASE LOG TABLES
- 22. High number of database log tables • Higher number of database logs creates higher response time in system • Below is the table that are populated due to logging feature of Magento
- 23. Solution Database log cleaning using Magento administration • In Magento administration go to System > Configuration • In the left menu under Advanced click on System • Under "Log Cleaning", change "Enable Log Cleaning" to YES and configure the Save Log days as per your requirement • Click "Save Config"
- 24. SLOW PERFORMANCE DUE TO IMAGE LOADING
- 25. Slow performance due to image loading • There are large number of images in any ecommerce store. • On an average a product has more than 3 images and number of products can be unlimited. • So its very necessary to optimize the images used in Magento store. • Optimization of images prevents the system from higher response time.
- 26. • Choose the correct format for the image - JPG, GIF, PNG8, PNG24 • JPG is great for photographic images • GIF largely replaced by PNGs, but still sometimes a viable option for small patterns and textures • PNG combines some of the best qualities of both and with PNG24 supports true transparency
- 28. Improve performance with caching • Setup your admin for maximum performance. • These are the settings that will significantly speed up your Magento installation: Navigate to System > Cache Management and enable all cache types • Below is the default caching provided by Magento
- 29. • Enabling caching option that Magento provides is not enough • So we need to use 3rd party caching extension for full page caching • Example: Nitrogento (http://www.nitrogento.com/) First install the extension
- 30. Drawback of using full page caching : Enabling caching of every block with nitrogento causes different issues as below- • Caching of Price block shows incorrect price for various products • Wrong data in checkout processes
- 31. Implement Varnish • Why Varnish – HTTP Accelerator – Caching reverse proxy – Load Balancer – Fail over system
- 32. Before & After Before Varnish After Varnish
- 33. Extension Required : Turpentine- Varnish Cache http://www.magentocommerce.com/magento-connect/turpentine-6332.html
- 35. Install and Configure Varnish • Add the Repository • Install the Package • Configure the Daemon • Service nginx restart • Service php5 - fpm restart • Service Varnish restart • Varnish Start • Please follow the below link for detail understanding of the process. http://todsul.com/tech/install-and-configure-varnish-with-nginx/
- 37. Cloud Server The most important Amazon services for Magento hosting • Amazon Elastic Compute Cloud (EC2) • Auto Scaling • Elastic Load Balancing • Amazon CloudFront (CDN) • Amazon Relational Database Services (RDS) • Amazon Route 53 • Amazon ElastCache • Amazon Simple Storage Services (Amazon S3)
- 39. Benefits of Amazon cloud server: • Flexibility • Deployment Speed • Performance • Increase in capacity to accommodate higher number of visitors • Better conversion rate • Lower hosting cost through improve hardware efficiency