Optimizing STM Content Spend & Improving Access by Re-Engineering Workflows
0 likes1,278 views
1) The document discusses opportunities to optimize spending on scientific, technical, and medical (STM) content through re-engineering workflows. It analyzes case studies that aimed to improve the efficiency of acquiring and sharing content. 2) Key lessons from the case studies include identifying 16% of document deliveries that were for content already acquired, resolving only 90% of links to articles, and scientists preferring familiar tools over new websites. 3) The document advocates using data on who acquires and uses content to understand sharing patterns and tailor access, integration of acquisition decisions into workflows, and focusing on usability over price to maximize content usage.
Optimizing STM Content Spend & Improving Access by Re-Engineering Workflows
- 1. Optimizing STM Content Spend & Improving AccessOptimizing STM Content Spend & Improving AccessOptimizing STM Content Spend & Improving AccessOptimizing STM Content Spend & Improving Access by Re-Engineering Workflows Scott Levi Ahlberg, Reprints Deskg, p 26 January 2010
- 2. WhyWhy ReRe Engineer?Engineer?WhyWhy ReRe--Engineer?Engineer?
- 3. The soul of the text-based content industrycontent industry
- 4. Why Books on Shelves? Less than 1 in 10 books are regularly used in libraries. Yet millions spent each year on shelveseach year on shelves, furniture, and other infrastructureinfrastructure.
- 5. Past predictions of the future 1985 “All publishing will soon be electronic and you won’t be needed anymore.” 1998 “Aggregators will be obsolete.”
- 8. Electronic content = optimized usage?optimized usage? 90% 100% 13%13% <22%<22% 60% 70% 80% <22%<22% 50%50% 40% 50% 60% 10% 20% 30% 0% DocumentDocument DeliveryDelivery Repeat DDRepeat DD PurchasesPurchases ePrintePrint DownloadsDownloadsDeliveryDelivery PurchasesPurchases DownloadsDownloads
- 9. Things we can count on…
- 10. copyright haiku:copyright haiku: Copyright royalty Information wants to be free But no, it is not
- 11. Guiding Principles »Scientific Integrity to recognize the value of peer review »Content Lifecycle Approach»Content Lifecycle Approach to realize aftermarket value »Fair Pricing to make things fair & easy to understand and payto make things fair & easy to understand and pay
- 13. Waste and price » Waste:» Waste: Bigger economies of scale E d» End-users: “Why not” instead “how much?”Why not instead how much?
- 14. rightg article ++ rightrightright ++ gg price?price? right place price?price? right ++ right time
- 15. O t iti t O ti iO t iti t O ti iOpportunities to OptimizeOpportunities to Optimize Content SpendingContent Spendingp gp g
- 16. 1)1) Remove barriersRemove barriers to content acquisition & re-useto content acquisition & re use 2) I t t d i i2) I t t d i i kiki2) Integrate decision2) Integrate decision--makingmaking into the workflow 3) Discover efficiencies3) Discover efficiencies3) Discover efficiencies3) Discover efficiencies
- 17. A medical scientist is asked a question by a healthcare provider. • Does the medical scientist have easy access to the article? • How can it be delivered? • Is this use subject to regulatory review?Is this use subject to regulatory review?
- 18. A brand manager bought ti l l t han article last year – her colleagues now want a copy.g py • How do they know that a colleague has• How do they know that a colleague has already purchased the article? • Are they allowed to share?• Are they allowed to share? • Or do they each need to purchase their own copy?their own copy?
- 19. A literature support teampp receives 100 references – all articles are needed next dayarticles are needed next day. • Can they meet the deadline? • How do they know which ones arey covered by their subscriptions? • How will the end user know whato t e e d use o at their re-use rights are?
- 20. 3 Lessons Learned3 Lessons Learned
- 21. Case Study #1: Link Resolvers Project:Project: Evaluate efficacy & configuration in article supply workflowEvaluate efficacy & configuration in article supply workflow Result:Result: • 16% of docdel orders for content already acquired • 10% of resolved links aren’t resolved to the article Lessons?Lessons?Lessons?Lessons?
- 22. Case Study #2: Medical Affairs Project:Project: Improve efficiency in a medical affairs article (~40/day)Improve efficiency in a medical affairs article ( 40/day) supply and rights management workflow Background:Background:Background:Background: • 44% of articles published in subscription content • 30% allow external delivery through MI clause or rightsy g g granted by an RRO Lessons?Lessons?
- 23. Case Study #3: Sales Team Project:Project: Create a custom suite of web-based tools to simplify and legitimize article re-use Key Result:Key Result:Key Result:Key Result: Sales team didn’t want to use another website to get their jobs done • 80% of time is spent using Outlook • 20% of their time is spent onp Blackberries or iPhones Lessons?Lessons?Lessons?Lessons?
- 24. Content workflow data The data about the Who bought it?The data about the articles you acquire, use and manage Who bought it? When? Why? use, and manage has meaning and Who else used it? How? What was their reaction? value to others What was their reaction? What else is needed?
- 26. Tha k Yo !Tha k Yo !Thank You!Thank You! Scott Levi AhlbergScott Levi Ahlberg Reprints Desk P: +1 (310) 984-6806 E: [email protected]: [email protected]