Orchestrating Content—FOWD NYC
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The document discusses the importance of effective content orchestration, emphasizing modular design, user participation, and maintaining simplicity in web and mobile content. It outlines strategies for unifying team efforts and establishing clear content goals while addressing common challenges in content management. The piece highlights the significance of creating a sustainable design through continuous adjustment and practice.
Orchestrating Content—FOWD NYC
- 1. orchestrating content sara wachter-boettcher @sara_ann_marie fowd nyc // november 2014 flickr.com/photos/wolfworld/3597078422
- 3. flickr.com/photos/mypubliclands/9406650850 Let’s talk about how I screwed up instead.
- 7. #WVpdx | 05.18.2012 @sara_ann_marie
- 8. #WVpdx | 05.18.2012 @sara_ann_marie
- 9. #WVpdx | 05.18.2012 @sara_ann_marie
- 13. So I made content models.
- 15. And I made things modular.
- 21. ‘‘I don’t see why we need to fill out those fields. Look, I can just paste my press release right here. — OH at CMS training
- 23. Mobile design requires content that works.
- 24. Web design requires content that works.
- 29. headaches we can actually stop 3
- 30. “My thing matters 1 most!” www.flickr.com/photos/bevgoodwin/9482142313/
- 31. ‘‘ Tools like carousels are used as appeasers to keep everyone from beating the sh** out of each other. — Brad Frost, “Carousels”
- 32. Discord is why we can’t have nice things.
- 33. Cluttered layouts Bloated navigation Rogue departments One-off requests
- 34. flickr.com/photos/42dreams/485750534 What to do: Unify your performers.
- 38. Feelings can be as important as features.
- 41. Who are we? Who is our audience? What are our goals? How should we sound?
- 43. ‘‘ Principle: keep it simple Students have a lot going on: courses, clubs, jobs, sports. Make life easier, not more stressful.
- 44. Common ground before content.
- 45. “Wait, you want ME 2 to do WHAT?! flickr.com/photos/bevgoodwin/9482142313/
- 46. ‘‘Publishing is easy! Just choose a category, fill out these nine fields, select three related items, and add at least four tags from this PDF. —Every CMS training
- 48. flickr.com/photos/jiuguangw/6457845587 What to do: Listen and adjust.
- 49. Participation weeds out future problems.
- 50. Establish a shared lens for content.
- 53. content we have
- 54. content we need
- 55. What will it take to serve that content at that moment?
- 56. TITLE / 40 characters TEASER / 25 words DESCRIPTION / 100 words FEATURES / 150 words RELATED RELATED
- 58. Vet it against the current reality.
- 60. Success is a design that’s sustainable.
- 61. flickr.com/photos/bjmccray/1564988306 “This is more work 3 than we thought!”
- 62. ‘‘We’re working on our content! Probably today! We’re totally going to get it done on time! —People with good intentions
- 64. flickr.com/photos/haagsuitburo/7958046990 What to do: Keep the tempo.
- 66. before after
- 67. Find your team’s rhythm.
- 68. Sept. Oct. Nov. Dec. Jan. Feb. Mar. PROJECT TEAM Prototyping Prototyping Backend development High-level IA Style tiles Front-end development Content modeling Editorial & CMS guide Content principles Sample content QA
- 69. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Prototyping Prototyping Style tiles Front-end development Content workshop Content batch 1 Internal review CMS entry CONTENT MANAGERS Batch 1 revisions Content batch 2 Internal review Batch 2 revisions QA Content batch 3 Internal review Batch 3 revisions PROJECT TEAM Backend development High-level IA Content modeling Editorial & CMS guide Content principles Sample content QA
- 70. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Prototyping Prototyping Style tiles Front-end development Content reqs check Pre-CMS entry check Content workshop Content batch 1 Internal review CMS entry CONTENT MANAGERS Batch 1 revisions Content batch 2 Internal review Batch 2 revisions QA Content batch 3 Internal review Batch 3 revisions PROJECT TEAM Backend development High-level IA Content modeling Editorial & CMS guide Content principles Sample content QA Design/content alignment
- 71. flickr.com/photos/42dreams/485750534 Practice, practice, practice.
- 74. flickr.com/photos/omcoc/9884103583 Build the future.
- 75. flickr.com/photos/paulrobinsonuk/6901390006 Thank you! sarawb.com @sara_ann_marie Flickr images used via Creative Commons Attribution license unless otherwise noted.