ORGANIZATIONA
L CULTURE
Group Members


Shubhangi Bhirud



Kaustubh Barve



Aditya Bhimanawar



Hasti Bhanushali



Jignesh Bhavsar



Yogita Bhadekar
What is Culture






Culture is the unique dominant pattern of
shared beliefs, assumptions, values, and
norms that shape the socialization, symbols,
language and practices of a group of people.
The attitudes and approaches that typify the
way staff carry out their tasks.
Culture is developed and transmitted by
people, consciously and unconsciously, to
subsequent generations.
ORGANIZATIONAL
CULTURE
“A pattern of basic assumptions that the group learned
as it solved its problems of external adaptation and
internal integration, that has worked well enough to be
considered valid and, therefore, to be taught to new
members as the correct way to perceive, think and feel
in relation to those problems.”
Elements of Organizational
Culture


Innovation and Risk Taking



Attention to Detail



Outcome Orientation



Team Orientation



Aggressiveness



Stability
Functions of Organizational
Culture








Culture provides a sense of identity to
members and increases their commitment to
the organization
Culture is a sense-making device
for organization members
Culture reinforces the values
of the organization
Culture serves as a control
mechanism for shaping
behavior
Types of Organizational Culture



The basic types of organizational culture
are:
1.

Bureaucratic

2.

Clan

3.

Market

4.

Entrepreneurial
Bureaucratic Culture





In this type of culture the behaviour of
employees is governed by formal rules and
standard operating procedures.
Such a culture creates stability.
Organizations with bureaucratic culture tend to
produce standardized goods and services,
examples:
 Government

ministries
 Fast food establishments
Clan Culture









In a clan culture the behaviour of individuals is
shaped by tradition, loyalty, personal
commitment, extensive socialization and selfmanagement.
A clan culture achieves unity through
socialization.
Long-term employees serve as mentors
Members are aware of the organization’s history
and have an understanding of the expected
manner of conduct and organizational style.
Members share feelings of pride in membership.
Market Culture


In a market culture, the values and norms reflect the
significance of achieving measurable and demanding goals
mainly concerning those that are financial and market based.



Companies with a market culture tend to focus on:
 Sales growth
 Profitability
 Market share



In a market culture the relationship between individuals and the
organization is contractual (previously agreed).



Individuals are responsible for their performance; whereas the
organization promises specific rewards for levels of
performance.



Managers are not judged on their effectiveness as role models
Entrepreneurial Culture




Organizations
existing in the
context of an
entrepreneurial
culture are
characterized by high
levels of risk taking
and creativity.
There is a
commitment to
experimentation,
innovation, and being

Steve Jobs – Apple
Stories

Rituals

How Employees
Learn Culture/
How it is “reinforced”

Language

Material
Symbols
Stories and Legends






Social prescriptions of desired (undesired)
behavior
Provides a realistic human side to
expectations
Most effective stories and legends:
 Describe

real people
 Assumed to be true
 Known throughout the organization
 Are prescriptive
Rituals and Ceremonies


Rituals
 programmed

routines
 (eg., how visitors are greeted)


Ceremonies
 planned

activities for an audience
 (eg., award ceremonies)
Physical Structures/Symbols




Building structure -- may shape and reflect
culture
Office design conveys cultural meaning
 Furniture,

office size, wall hangings

Courtesy of Microsoft Corp.
Artifacts


Artifacts are the physical things that are found
that have particular symbolism for culture



The purpose of Artifacts are as reminders and
triggers
Language


Language is a shared system of vocal sounds,
written signs, and/or gestures used to convey
meaning among members of a culture.

The Nike swoosh was inspired by the
Greek goddess Nike, the winged goddess
of victory. The swoosh symbolizes her
flight. It conveys the meaning of a brand of
sports shoes
Socialization
Socialization is the
process by which
people lean valves,
norms, behaviours
and social skills.
 It is the means by
which new members
are brought into a
culture.

Dimensions of
Socialization Programs
Intense Programs









Formal – new workers
separated for training
Collective – group basis
Fixed – planned
activities
Serial – role models
used
Divestiture – strip away
characteristics to build
up new ones

Moderate Programs










Informal – new
workers immediately
put to work
Individual – one-onone
Variable – no
timetables
Random – on your
own
Investiture – accepts
and confirms existing
Process of Socialization


Pre Arrival



Encounter



Metamorphosis
Outcomes of Socialization
Process
Successful socialization










Job satisfaction
Role clarity
High work
performance
Understanding of
culture
Commitment to
organization
Internal values

Unsuccessful socialization










Job dissatisfaction
Role ambiguity and
conflict
Misunderstanding,
tension, and
perceived lack of
control
Low job involvement
Low performance
Rejection of values
Organizational Culture Strength
How widely and deeply employees hold the
company’s dominant values and
assumptions
Strong cultures exist when:
 most

employees understand/embrace the
dominant values
 values and assumptions are institutionalized
through well-established artifacts
 culture is long lasting -- often traced back to
founder
Building a strong organizational
culture
1.

2.

3.

4.

A common behavioural style must be shared by
managers and employees.
Have the same basic approaches to solving
problems, meeting goals, and dealing with
stakeholders.
Have share common norms that guide rule
governing rewards and punishment.
A strong organizational culture assists in the
creation of a stable organization, the
consequence of which lead to the achievement
of the company’s strategic goals.
Relationship between culture and
organizational performance


Organizational culture has the potential to

enhance organizational performance, individual
satisfaction, the sense of certainty about how
problems are to be handled.


Culture serves as a control mechanism to channel
behaviour towards desired behaviours and to

prevent undesired behaviours.
Creating an Ethical
Organizational Culture
A strong culture with high risk tolerance, low-tomoderate aggressiveness, and focuses on
means as well as outcomes is most likely to
shape high ethical standards
Managers must be visible role models
 Communicate ethical expectations
 Provide ethical training
 Visibly reward ethical acts and punish unethical
ones
 Provide protective mechanisms

Global Implications
National and Organizational Cultures:


Organizations exist in a global context



Must be aware of local and national cultures

Suggestions and Observations:
Organizations heavily dependent on foreign markets and
labor




National culture does influence organizational culture



All managers must be culturally sensitive
15-26
SAMSUNG CASE
STUDY – CULTURAL
CHANGE
Samsung’s Chairman – Lee Kun Hee
Samsung – Cultural Change


In 1993, Samsung’s Chairman – Lee Kun Hee,
went on a world tour to figure out how his
company was doing internationally.



From 1987 to 1993, when Lee took over his
business from his father, Samsung grew by
two and a half times.



But Lee wanted it to be like G.E- an
internationally regonized industrial
powerhouse.
Speech by Lee Kun Hee






“ Top global companies are reeling and (I’m)
not sure what will happen to Samsung.
Most products and businesses that Samsung
represents today will be gone in 10 years time.
We should start again. There is no time to
waste.”
“CHANGE EVERYTHING BUT YOUR WIFE
AND CHILDREN.”
-most famous quote by Lee Kun Hee.
Change


Samsung focused on “innovation” .



Introduced outsiders who could not speak their
language and were unfamiliar with the company’s
culture.



Introduced merit pays and promotions.



Going against the traditional ways of meriting the
elders, Samsung started putting the young in the
position of authority.
Results










One of the world’s leading developers and
producers of semi-conductors.
Listed in Fortune Magazine’s list of the 100
largest corporations in the world in 2007.
Today Samsung’s revenues are 39 times what
they in 1987.
It generates around 20 % of South Korea’s
GDP
Lee is South Korea’s richest man.
Conclusion


Understanding of work group subcultures,
influences strategies for changing
organizational culture and overcoming
resistance to change programs.



Should clearly defined as it impacts on day-today decision-making.



Cultures create an environment and also
adapt to diverse and changing circumstances.
Organizational Culture

Organizational Culture

  • 1.
  • 2.
    Group Members  Shubhangi Bhirud  KaustubhBarve  Aditya Bhimanawar  Hasti Bhanushali  Jignesh Bhavsar  Yogita Bhadekar
  • 3.
    What is Culture    Cultureis the unique dominant pattern of shared beliefs, assumptions, values, and norms that shape the socialization, symbols, language and practices of a group of people. The attitudes and approaches that typify the way staff carry out their tasks. Culture is developed and transmitted by people, consciously and unconsciously, to subsequent generations.
  • 4.
    ORGANIZATIONAL CULTURE “A pattern ofbasic assumptions that the group learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think and feel in relation to those problems.”
  • 5.
    Elements of Organizational Culture  Innovationand Risk Taking  Attention to Detail  Outcome Orientation  Team Orientation  Aggressiveness  Stability
  • 6.
    Functions of Organizational Culture     Cultureprovides a sense of identity to members and increases their commitment to the organization Culture is a sense-making device for organization members Culture reinforces the values of the organization Culture serves as a control mechanism for shaping behavior
  • 7.
    Types of OrganizationalCulture  The basic types of organizational culture are: 1. Bureaucratic 2. Clan 3. Market 4. Entrepreneurial
  • 8.
    Bureaucratic Culture    In thistype of culture the behaviour of employees is governed by formal rules and standard operating procedures. Such a culture creates stability. Organizations with bureaucratic culture tend to produce standardized goods and services, examples:  Government ministries  Fast food establishments
  • 9.
    Clan Culture      In aclan culture the behaviour of individuals is shaped by tradition, loyalty, personal commitment, extensive socialization and selfmanagement. A clan culture achieves unity through socialization. Long-term employees serve as mentors Members are aware of the organization’s history and have an understanding of the expected manner of conduct and organizational style. Members share feelings of pride in membership.
  • 10.
    Market Culture  In amarket culture, the values and norms reflect the significance of achieving measurable and demanding goals mainly concerning those that are financial and market based.  Companies with a market culture tend to focus on:  Sales growth  Profitability  Market share  In a market culture the relationship between individuals and the organization is contractual (previously agreed).  Individuals are responsible for their performance; whereas the organization promises specific rewards for levels of performance.  Managers are not judged on their effectiveness as role models
  • 11.
    Entrepreneurial Culture   Organizations existing inthe context of an entrepreneurial culture are characterized by high levels of risk taking and creativity. There is a commitment to experimentation, innovation, and being Steve Jobs – Apple
  • 12.
    Stories Rituals How Employees Learn Culture/ Howit is “reinforced” Language Material Symbols
  • 13.
    Stories and Legends    Socialprescriptions of desired (undesired) behavior Provides a realistic human side to expectations Most effective stories and legends:  Describe real people  Assumed to be true  Known throughout the organization  Are prescriptive
  • 14.
    Rituals and Ceremonies  Rituals programmed routines  (eg., how visitors are greeted)  Ceremonies  planned activities for an audience  (eg., award ceremonies)
  • 15.
    Physical Structures/Symbols   Building structure-- may shape and reflect culture Office design conveys cultural meaning  Furniture, office size, wall hangings Courtesy of Microsoft Corp.
  • 16.
    Artifacts  Artifacts are thephysical things that are found that have particular symbolism for culture  The purpose of Artifacts are as reminders and triggers
  • 17.
    Language  Language is ashared system of vocal sounds, written signs, and/or gestures used to convey meaning among members of a culture. The Nike swoosh was inspired by the Greek goddess Nike, the winged goddess of victory. The swoosh symbolizes her flight. It conveys the meaning of a brand of sports shoes
  • 18.
    Socialization Socialization is the processby which people lean valves, norms, behaviours and social skills.  It is the means by which new members are brought into a culture. 
  • 19.
    Dimensions of Socialization Programs IntensePrograms      Formal – new workers separated for training Collective – group basis Fixed – planned activities Serial – role models used Divestiture – strip away characteristics to build up new ones Moderate Programs      Informal – new workers immediately put to work Individual – one-onone Variable – no timetables Random – on your own Investiture – accepts and confirms existing
  • 20.
    Process of Socialization  PreArrival  Encounter  Metamorphosis
  • 21.
    Outcomes of Socialization Process Successfulsocialization       Job satisfaction Role clarity High work performance Understanding of culture Commitment to organization Internal values Unsuccessful socialization       Job dissatisfaction Role ambiguity and conflict Misunderstanding, tension, and perceived lack of control Low job involvement Low performance Rejection of values
  • 22.
    Organizational Culture Strength Howwidely and deeply employees hold the company’s dominant values and assumptions Strong cultures exist when:  most employees understand/embrace the dominant values  values and assumptions are institutionalized through well-established artifacts  culture is long lasting -- often traced back to founder
  • 23.
    Building a strongorganizational culture 1. 2. 3. 4. A common behavioural style must be shared by managers and employees. Have the same basic approaches to solving problems, meeting goals, and dealing with stakeholders. Have share common norms that guide rule governing rewards and punishment. A strong organizational culture assists in the creation of a stable organization, the consequence of which lead to the achievement of the company’s strategic goals.
  • 24.
    Relationship between cultureand organizational performance  Organizational culture has the potential to enhance organizational performance, individual satisfaction, the sense of certainty about how problems are to be handled.  Culture serves as a control mechanism to channel behaviour towards desired behaviours and to prevent undesired behaviours.
  • 25.
    Creating an Ethical OrganizationalCulture A strong culture with high risk tolerance, low-tomoderate aggressiveness, and focuses on means as well as outcomes is most likely to shape high ethical standards Managers must be visible role models  Communicate ethical expectations  Provide ethical training  Visibly reward ethical acts and punish unethical ones  Provide protective mechanisms 
  • 26.
    Global Implications National andOrganizational Cultures:  Organizations exist in a global context  Must be aware of local and national cultures Suggestions and Observations: Organizations heavily dependent on foreign markets and labor   National culture does influence organizational culture  All managers must be culturally sensitive 15-26
  • 27.
    SAMSUNG CASE STUDY –CULTURAL CHANGE Samsung’s Chairman – Lee Kun Hee
  • 28.
    Samsung – CulturalChange  In 1993, Samsung’s Chairman – Lee Kun Hee, went on a world tour to figure out how his company was doing internationally.  From 1987 to 1993, when Lee took over his business from his father, Samsung grew by two and a half times.  But Lee wanted it to be like G.E- an internationally regonized industrial powerhouse.
  • 29.
    Speech by LeeKun Hee    “ Top global companies are reeling and (I’m) not sure what will happen to Samsung. Most products and businesses that Samsung represents today will be gone in 10 years time. We should start again. There is no time to waste.” “CHANGE EVERYTHING BUT YOUR WIFE AND CHILDREN.” -most famous quote by Lee Kun Hee.
  • 30.
    Change  Samsung focused on“innovation” .  Introduced outsiders who could not speak their language and were unfamiliar with the company’s culture.  Introduced merit pays and promotions.  Going against the traditional ways of meriting the elders, Samsung started putting the young in the position of authority.
  • 31.
    Results      One of theworld’s leading developers and producers of semi-conductors. Listed in Fortune Magazine’s list of the 100 largest corporations in the world in 2007. Today Samsung’s revenues are 39 times what they in 1987. It generates around 20 % of South Korea’s GDP Lee is South Korea’s richest man.
  • 32.
    Conclusion  Understanding of workgroup subcultures, influences strategies for changing organizational culture and overcoming resistance to change programs.  Should clearly defined as it impacts on day-today decision-making.  Cultures create an environment and also adapt to diverse and changing circumstances.