Osudio Presentation marketing momentum Victor Terpstra
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This document contains a sales slide deck for Osudio, an e-commerce company with 20 years of experience. The slides discuss trends in omnichannel retail like the growth of mobile shopping and use of big data. Facts are presented on high cart abandonment rates and the importance of meeting customers across channels. Ten conclusions are provided on how to succeed in omnichannel retail, such as making it a c-level priority, being customer-centric, having a clear vision, and avoiding lazy data decisions.
Osudio Presentation marketing momentum Victor Terpstra
- 1. Who is Osudio Sales slide deck City name, Date, Year
- 2. Trends & Facts Pragmatism in e-business Schelle, January 25th 2015
- 3. We help companies being succesful in Omni-channel business
- 4. 20 years of e-commerce experience
- 6. Always close to you 8 offices, 5 countries
- 7. Who is Osudio Sales slide deck City name, Date, Year 200 skilled people With a passion for e-business
- 8. I won’t talk about…
- 9. nor…
- 10. Although ‘wearable's’ and the IoT definitely will have a huge impact on our future behavior…
- 11. …now we will discuss how to be succesful today
- 12. 2 Facts
- 13. 71% Of customers abandoned their shopping cart Source: Coremetrics/IBM Listrak SaleCycle Triggered Messaging AbandonAid Barilliance Vibetrace
- 14. $ 4.2 Trillion Equals Source: Coremetrics/IBM Listrak SaleCycle Triggered Messaging AbandonAid Barilliance Vibetrace
- 15. Source: Fortune Global 500
- 16. ~50 % Of consumers believe they are more informed than store associates Source: Motorola retail shopping ~61 % of retail managers believe that shoppers are better connected to product data than in-store associates Source: Motorola retail shopping
- 17. 70 % Of shoppers use their smartphone in store. Source: Foresee 2x Increase of spend from mobile devices per year Source: IMRG Capgemini December
- 18. 3 % vs. 0,9 % Conversion rate desktop vs. mobile! Source: Swedish fashion Retailer
- 19. 97% Cart abandonment on mobile devices… Source: Radware
- 21. 3 Trends
- 22. Trend Enabling mobile (payment) options Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it’s convenient for you… Cindy Shaffstall (Spider Trainers) “
- 23. Trend to Fact Mobile in a Commerce Context Using store locator to find store Checking Price Research item before purchase Reading review of recent/future purchase Using lists while shopping Using mobile coupon Purchasing item on device Using social media to comment on purchase Using device for payment Writing a review of a purchase Source: Nielsen
- 25. Trend to Fact Multidevice or omni-channel selling 71% of shoppers surveyed expect to find in-store inventory information online, regarding it is as critical to their purchase decision. In fact 39% of consumers said they were unlikely or very unlikely to visit a retailers store if they could not do so… (Accenture Consumer Research) “
- 26. Trend to Fact Content is King but Context is God! Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you are doing (Amber Naslund, VP Marketing Sysomos) “
- 27. Trend to Fact Social networks and its impact When you say it, it’s marketing. When your customer says it, it’s social proof (Andy Crestodina, co-founder Orbit Media Studios) “
- 28. Trend to Fact Global product, local experience It has been said that arguing against globalization is like arguing against the laws of gravity (Andy Crestodina, co-founder Orbit Media Studios) “
- 29. Trend to Fact Big Data to empower omni-channel commerce! We will continue to see a convergence of the digital and physical world. Those who conquer that trend will be the market leaders (John Philips, SVP of Supply Chain and Logistics for PepsiCo.) “
- 30. 2.5 Quintillion Bytes of data are created every day… Source: Swedish fashion Retailer 2,500,000,000,000,000,000
- 31. 90% Of the data in the world was created in the last two years…
- 32. Trend to Fact Delivery schedules to get more demanding! Deliver where the customer is, when the customer is. “
- 33. 2015 Gartner Hype cycle for Emerging Technologies
- 34. 4 But how to be succesful today?
- 35. #0 OMNICHANNEL PROJECTS DO NOT FAIL BECAUSE OF THE MACHINERY
- 36. Mission statement ... after we have learned on how to sell products for ages: • We have to re-learn on how to handle our again now well known customer right • We have to learn and implement on how to sell product information
- 37. #1 OMNICHANNEL IS CLEARLY C-LEVEL RESPONSIBILITY
- 38. #2 GO CUSTOMER CENTRIC OR GO HOME
- 41. #3 OMNI-CHANNEL IS OUR CURRENT REALITY
- 42. #4 BUILD ONLY WHAT YOU NEED AND ONLY FOR THE TIME YOU NEED IT
- 43. #5 OMNI-CHANNEL = WHOLE COMPANY INVOLVED
- 44. #6 Start from the top, in order to get it right and company spanning But do NOT do everything at once! Your company does need time to learn the new paradigm.
- 45. #7 HAVE A CLEAR VISION
- 46. #8 JUST E-COMMERCE IS INSUFFICIENT IN AN OMNI-CHANNEL WORLD
- 47. #9 PIM IS NOT ABOUT A TOOL BUT ABOUT A VISION ON (PRODUCT) DATA
- 48. #10 NEVER MAKE DATA MODEL DECISIONS OUT OF LAZINESS
- 49. Summarized…
- 50. Conclusions #0 Omnichannel projects do not fail because of the machinery #1 Omnichannel is clearly c-level responsibility #2 Go customer centric or go home #3 Omni-Channel is our current reality #4 Build only what you need and only for the time you need it #5 Omni-Channel = whole company involved #6 Start from the top, in order to get it right and company spanning #7 Have a clear vision #8 Just e-commerce is insufficient in an Omni-Channel world #9 PIM is not about a tool but about a vision on (product)data #10 Never make data model decisions out of laziness
- 53. Questions
- 54. Who is Osudio Sales slide deck City name, Date, Year Contact me: [email protected] Follow me: @osudio.com
Editor's Notes
- #4: ----- Notulen (19/07/15 12:20) ----- Our mission is to make you and your customers succesful in all (digital) channels using digital knowledge and technology We offer digital -browser based solutions -in store solutions (OVC) -PIM/data management solutions -Print solutons We are truly omnichannel, also when it was still called cross channel, multichannel or will be called all channel or whatever. We are the largest SPECIALIST in Europe. Bigger SI's, no specialists Smaller specialists, not cross border WE ARE VOTED NR1 LARGE FULL SERVICE AGENCY IN NL by 1400 professionals in digital business (Emerce 100 research)
- #5: ----- Notulen (19/07/15 12:20) ----- We are in this business for 20 years We know what works and what not We have seen this business evolve from simple webshops to fully integrated omnichannel environments
- #6: ----- Notulen (19/07/15 12:20) ----- We are entrepreneurs at heart We are privately owned We are agile We know what it is to run a business (e-business operations..) You can call our board Now quarterly stock exchange demands but long term relationship
- #7: ----- Notulen (19/07/15 12:20) ----- We are always close to you Adress you in your own language 3 main development hubs incl customer service in own language Near shoring in Spain: scalable Eindhoven is our own hub Stuttgart and Copenhagen consultancy and sales UX out of AMS but also German speaking capabilities e-business operations out of DPB and Antwerp
- #8: ----- Notulen (19/07/15 12:20) ----- We believe that our people are our core asset Skilled, Passionate for e-business (inl PIM) Focus on e-business (inl PIM) Trained and Certified Carreer growth/development is established through Berenschot model Employee NPS (22)