Ott video services
- 1. OTT Video Services Trends and Technologies
- 2. Introduction ! Jamie Roberts ! Senior Solution Architect ! VoD, IPTV, CDN, Content Management ! System Design, Implementation and Deployment
- 3. Presentation Topics ! Over the Top ! Video and TV Trends ! Technologies ! Opportunities ! Summary
- 4. Over the Top ! What is Over the Top (OTT) services OTT is a service such as delivery of video, audio and other media content utilizing the Internet provided by a network operator but not directly a business offering from that provider. The Internet service provider is not in control of or responsible for distribution of the content. Neither are they concerned with control of viewing and copyrights. The ISP just delivers the content packets and generally does not receive revenue from delivering this content which comes from third party online providers:
- 5. Over the Top ! Video Services Internet TV Anytime, Catch-‐up Video on Demand -‐ movies Multi-‐screen play Mobile media
- 6. Presentation Topics ! Over the Top ! Video and TV Trends ! Technologies ! Opportunities ! Summary
- 7. Video and TV Trends ! the television industry is evolving Small & Portable Big & Fixed WITHIN 5 YEARS 90% OF ALL NETWORK TRAFFIC WILL BE VIDEO › By 2020, 50 billion devices will be connected. › New consumer behaviors such as social networking and multi-‐ screen video consumption are growing steadily. › Network traffic will grow a hundredfold, capacity must keep pace with video as the main driver › Communication Service Providers (CSPs) face mounting cost arising from capital investment to meet enormous OTT demand on their networks. › ISP revenue is not nearly enough. THE NETWORKED SOCIETY - 50 BILLION CONNECTED DEVICES A NEW ERA OF DEVICES IN ALL SIZES
- 8. Video and TV Trends ! Network traffic is changing Industry estimates place global IP traffic quadrupling over the next 4 years. • CAGR of 32% • 90% will be Video • 60% will be Internet Video By 2013 online video will account for 90 percent of all consumer IP traffic. Source: Cisco Visual Networking Index (VNI) The compound annual growth rate is projected to be a staggering 32% from 2010-‐2015. Source: Cisco Visual Networking Index "Online video traffic is poised to continue its spectacular ascent for 2012, be it from IPTV, OTT, video conferencing, or other video applications like video gaming. Gartner's bandwidth-‐estimating model indicates that data growth per user can easily reach 30% to 50% a year, particularly due to video." — Akshay Sharma, Research Director, Gartner
- 9. Presentation Topics ! Over the Top ! Video and TV Trends ! Technologies ! Opportunities ! Summary
- 10. Technologies ! Internet connected devices and protocols Devices: • Internet TVs, PCs, laptops, tablet, smart-‐phone, game consoles, STB Protocols: • HTTP PDL • HTTP ABR, Adobe HDS, Apple HLS, Microsoft IISSS • HTML5, MPEG-‐DASH, HTTP Pseudostreaming • FMIS – RTMP/RTP
- 11. Opportunities ! Network Operators (– communication service providers CSPs) must embrace OTT and pursue new strategies to create revenue streams.
- 12. Opportunities ! Telcos can realize improved QoS and the end-‐user will benefit from better QoE. ! Telco CDNs are set to change the delivery landscape. Raising the bar for online video quality standards Because telco CDNs are able to cache and deliver video closer to the end user, they are able to provide viewers with improved resolution and reliability that, in turn, lead to a better quality of experience (QoE). As viewers become conditioned to this improved picture quality, it will become the baseline for acceptable QoE. Prompting OTT video providers to partner with ISPs OTT content owners may look to ISP partners to provide guaranteed QoS levels as a way to level the playing field with established Pay-‐TV providers (who can exploit fully-‐managed networks) and more effectively monetize OTT video. This will be disruptive, service providers will be able to guarantee end-‐to-‐ end quality for OTT video just as they currently do for their own IPTV services.
- 13. Presentation Topics ! Over the Top ! Video and TV Trends ! Opportunities ! Technologies ! Summary
- 14. Summary ! The Internet is liberating the way we watch TV. Consumers are no longer locked into walled garden DVB or IPTV packages. More and more consumers will switch over to OTT internet TV and online VoD. ! Emergence of the Telco CDNs will be one of many trends as they embrace and monetize OTT and offer optimized delivery services for premium content providers. ! Many Digital-‐TV broadcasters are adding OTT delivery of content alongside Satellite and IPTV. ! OTT is not just about YouTube and Netflix any content publisher, broadcaster, enterprise or community, club will make use of accelerated services.
- 15. OTT Video Services May 28th