Overdose / The Left Bank / WeWork - What Does Google Want
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The document discusses strategies for optimizing website SEO, focusing on effective keyword targeting and improving page quality. It emphasizes the importance of title tags, meta descriptions, and user experience to enhance click-through rates and page authority. Additionally, it highlights the significance of technical audits, secure connections, and positive external mentions for building trust and authority in search rankings.
Overdose / The Left Bank / WeWork - What Does Google Want
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- 49. https://backlinko.com/keyword-research Gather all your findings and data in an Excel sheet. • Use avg monthly search volume as barometer • Be realistic, be relevant, be specific • Don’t discount low search volume keywords • Pick keywords for every “transactional” page on your website
- 50. Listen and talk to your customers, ask them to describe
- 52. Page Keyword Map Title Tag Meta Description H1 Heading /jeans jeans (9,900) /jeans/skinny skinny jeans (1,600) /jeans/bootcut bootcut jeans (1,300) /jeans/coloured coloured jeans (210) /jeans/ripped-distressed ripped jeans (6,600) distressed jeans (1,000) /hats hats (14,800) /hats/beanies beanies (9,900) /hats/fedoras fedoras (12,100) /hats/snapback snapback hats (1,300)
- 53. It is the first interaction a user has with your website in the SERPs. An opportunity to elevator pitch and encourage them to click- through • Target keyword in the title tag • Title tag limit: 70 characters • Meta description limit: 155 characters • Include unique selling propositions • Have strong call-to-actions • Communicate intent
- 58. Make sure that every page on your website is the best landing page on the planet. Demonstrate strong E-A-T • Unique write up of product / service • Detailed description of what to expect • Include testimonials or reviews • Good quality images and videos • Answer most commonly asked questions DO NOT deliberately increase content length
- 60. SEMrush.com
- 61. SEMrush.com
- 62. https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf Real businesses and websites take customer service and users seriously. Do NOT ignore these pages: • About Us • Contact Us • Terms & Conditions • Privacy Policy • Refund Policy • Trust & Security Signals • Include any awards or association badges
- 64. https://docs.google.com/spreadsheet/ccc?key=0AlgVNSddFpwxdEJrZmpQaFpQZFVTUHVLZ0psWjVNeUE#gid=22 Conduct a technical audit of your website to ensure Google can crawl, index and rank pages.
- 65. https://search.google.com/search-console Google Search Console (GSC) helps you understand how your website is performing – data, hints & tools
- 67. https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html • HTTPS is a ranking signal for Google • Improved security • Users need to feel safe • Not having it will be labelled as “NOT SECURE” • Discuss with your web developer to implement
- 69. Links/mentions from one site to another are a vote of confidence and trust. It’s like an endorsement. Links also pass PageRank or “authority” to the destination page/website. Pages with more links are said to be more “authoritative” 3 links from other websites 5 links from other websites = more authority
- 70. https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf External mentions and reviews of the business and website needs to be positive. Mentions and links from high authority website such as Wikipedia and News outlets carry a lot of weight.
- 71. Look after your users and your employees, they will look after you. If you provide a good service and generally an all-round good business, positive reviews will start happening. Give your users and subscribers a gentle nudge every now and then to leave a review.