Overview of KFC
Download as PPTX, PDF9 likes35,127 views
Kentucky Fried Chicken (KFC), founded in the U.S. in 1939, is a leading global fast-food franchise known for its expansion, particularly in Asia, and currently operates over 14,000 outlets worldwide. The company's mission focuses on consistent quality and sustainable growth, while its history includes significant milestones such as transitioning through various ownerships and achieving substantial market value increases. KFC's strengths include its famous recipe and brand recognition, though it faces challenges like high production costs and changing consumer preferences.
Overview of KFC
- 2. Background of KFC 2 Kentucky Fried Chicken is one of the largest fast food Franchise concepts of today; it is present in various countries around the world and it has been able to establish a renowned International reputation in multiple continents. Starting in the United States in the 1939, it has grown to become a true multi-domestic company. KFC has focused on foreign markets since the 1960s and has found a new challenge today in conquering Asia.
- 3. 3 Vision & Mission of KFC Vision To be leading integrated food services group in ASEAN region delivering consistent quality products and excellent customer focused Mission To maximize profitability, improve shareholder value and deliver sustainable growth year after year.
- 4. 4 1952 : Harland Sanders begins actively franchising his chicken business. Market value only $105. 1960: 400 franchise units in the U.S. and Canada 1964: Kentucky Fried Chicken has more than 600 franchised outlets in the United States, Canada and the first overseas outlet, in England. Market Value was $2 million. 1971: More than 3,500 franchised and company-owned restaurants are in worldwide operation when Heublein Inc. acquires KFC Business Operation of KFC
- 5. 5 1979: approximately 6,000 KFC restaurants doing their operations worldwide. 1982: Kentucky Fried Chicken becomes a subsidiary of R.J. Reynolds Industries, Inc. 1986: PepsiCo, Inc. acquires KFC from R.J. Reynolds Industries, Inc. Market value was $840 million. 1997: PepsiCo, Inc. announces the spin-off of its quick service restaurants – KFC, Taco Bell and Pizza Hut – into Tricon Global Restaurants, Inc. 2002: Tricon Global Restaurants, Inc. changes Business Operation of KFC
- 6. 6 2006: Served more than 1 billion people in 80 territories around the world. And now there are over 14,000 KFC outlets in 118 territories around the world. And every day, nearly eight million customers are served around the world. There current market value is $9.7 billion. Business Operation of KFC
- 7. 7 KFC in China: In 1987 KFC started their operation in China & within seventeen years they celebrated 1000th restaurant milestone in Beijing on January 16, 2004. Now there have 4,563 unit of KFC restaurant. KFC in Philippines: KFC started its operation in the Philippines in 1967; it was managed by different franchisees. On June 1994, Manuel U. Agustines obtained the sole franchise over the sale and distribution of KFC products in the Philippines Globalization of KFC
- 8. 8 KFC in India: 52 KFC outlets currently operating in the whole of India (under other local franchisees). Sandeep Kohli (managing director of Indian subcontinent of Yum!) said “We plan to expand to wherever our customers are and there is no limit to our expansion”. KFC in UK: With over 750 restaurants in the UK and an annual growth rate of 15% KFC continues to be the fastest growing restaurant brand in the UK. During the last 5 years we have opened over 200 new restaurants and want to increase this level of opening even further over the next 5 Globalization of KFC
- 9. 9 KFC in Bangladesh: KFC started its journey in Bangladesh on the 6th of September, 2006. Transcom Foods Limited, as the sole franchisee of KFC. In our country there have 20 outlets in 3 cities across all over the country. Globalization of KFC
- 10. SWOT analysis of KFC Strength: KFC’s secret recipe Recognition and Reputation Traditional employee loyalty Strong and experienced management High quality raw materials Pure & Hygienic product Weakness: No access to home service Lack of branch High production cost than competitors Shortage of new product development 10
- 11. SWOT analysis of KFC Opportunities: Increasing demand Fondness of youth Daily needed product Large market is open to capture Threats: Changing preferences of consumers Inflation in local market Instability of the price of raw materials Sharp rise in the production cost 11
- 12. 12