Downloaded 267 times
Introduction to Search Engine Optimization
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, the different types (black hat, white hat, gray hat), and techniques (on-page and off-page). On-page optimization focuses on elements on the website like content, keywords, load speed, and links. Off-page optimization involves activities outside the website like links, social media, and press releases. Major factors for ranking are content, mobile friendliness, and local searches. While SEO provides benefits like traffic and awareness, there are also disadvantages like investment and dependence on search engines. The conclusion emphasizes the importance of quality content, mobile optimization, and a long-term SEO strategy.
More Related Content
Similar to Introduction to Search Engine Optimization
Introduction to Search Engine Optimization
- 1. Overview of Search EngineOptimization
- 2. DIGITAL MARKETING -INTRODUCTION • Digital Marketing is the process of building a presence for your products/ services on the digital platform. • It involves communication through websites, social media channels, apps, email, blogs etc.
- 3. Search Engine Optimization(SEO) can be defined as a technology where a website ranks in an organic way and appears in the SERP to increase the visibility of the website. Out of the total 17 results shown on a SERP, 10 are organic results. SEO - INTRODUCTION
- 4.
- 5. TYPESOFSEO Black Hat SEO WhiteHat SEO Gray Hat SEO
- 6. It refersto practicing illegal and unethical ways of ranking at the top. Usually does not obey search engines guidelines. BLACK HAT SEO 2. HIDDEN/ INVISIBLE TEXT 1. DUPLICATE CONTENT
- 7. 3. KEYWORD STUFFING 4.CLICKBAIT 5. SPAM COMMENTS
- 8.
- 9. Refers topracticing optimization strategies, techniques and tactics that follow search engines guidelines. WHITE HAT SEO OFFERING QUALITY CONTENTAND SERVICES LOADING SPEED AND MOBILE FRIENDLY FOCUS ON USER EXPERIENCE BACKLINKING LINK BUILDING EASY NAVIGATION IN SITE USING DESCRIPTIVE, KEYWORD- RICH METATAGS Focuses on relevancy and organic ranking using ethical SEO practices.
- 10. It refersto the opting for the middle ground between black and white hat techniques. Its slightly riskier than white hat but not as much as getting you banned. GRAY HAT SEO 2. REDESIGNING OF WEBSITE AT REGULAR INTERVALS 3. POST IN OLD DOMAINS 1. BUYING FOLLOWERS
- 11.
- 12. ON-PAGE • Optimizing elements(both content and HTML code) on a website. • Changing content, adding new content, adding keywords etc. • All of these elements tie back to the same basic idea: creating a good user experience. OFF-PAGE • It refers to actions taken outside of your own website to impact your rankings within SERPs. • This is accomplished by promoting your website, and effectively "vouching" for the quality of your content. • Generates more number of the traffic. TECHNIQUESOFSEO
- 13. RELEVANCE : MostImportant Factor ON PAGE METHODS Keyword And Content Based Optimization Page Load Speed Title Page and Description Internal Linking CONTENT : in- depth, user friendly, unique, authoritative & trustworthy Page URL Structure Mobile Friendliness OFF PAGE METHODS Publishing BlogsDoing Press Releases Social Media Activities Influencer Marketing
- 14. 1. AFFORDABLE 4. QUALITY LEADS 6. INCREASESYOUR TRAFFIC 5.ROI 3. BRAND AWARENESS 2. BRAND CREDIBILTY ADVANTAGES OF SEO
- 15. 1. BIG INVESTMENTFOR A COMPETITIVE SECTOR 2. NO GUARANTEE OF EFFORTS 3. DEPENDENT ON GOOGLE DISADVANTAGES DISADVANTAGES OF SEO
- 16. MAJOR FACTS OFSEO - 2017 • Google is currently testing Mobile first Index. • More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. • 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO. MOBILE • High-quality content and link building are the two most important signals used by Google to rank your website for search. • A Backlinko report revealed that longer content tends to rank higher. The average first page result on Google contains 1,890 words. • The Backlinko study also reported that using a single image within content will increase search engine rankings. CONTENT • Google “near me” searches have increased by two times over the past year. • 72% of consumers who did a local search visited a store within five miles. LOCAL
- 17. • In endof 2017, Google applied some algorithm updates. • In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% andYahoo at 5.06%. • Google receives over 63,000 searches per second on any given day. • 50% of search queries are four words or longer. RANKING • Page speed matters. • Disallowing pages with no SEO value will improve your crawl budget. • You can enable the ‘notranslate’ tag to prevent translation in search. • Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%. STRATEGIES • Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly. • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. COMPETITION
- 18. • SEO isthe best tool to opt keeping in mind a long time strategy. • Marketers are spending more on SEO, which means more competition. • Content is the soul, the king of digital marketing. Therefore making yourself unique and distinctive form the crowd is still the major factor to rank high. • Mobile is increasingly becoming a larger factor in ranking -- especially when it comes to local marketing. So it is the dire need of the hour to make your websites mobile friendly. CONCLUSION
- 19. Thank You By Meenakshi Pradhan Batch– 18 (Weekend)