Conducting Online 
Research 
Effective Online Research Strategies
Overview 
• For effective online research: 
– know available search tools 
– understand how tools work 
– know how to use tools 
– evaluate results found with tools
Online Research 
• Characteristics of the Internet: 
– large volumes of information 
– convenient 
– doesn’t contain all information 
– potentially frustrating
Web versus Print: Web 
• Web 
– anyone with web access can publish 
– author/affiliations and qualifications may be 
unclear 
– may not clearly identify external information 
– may be biased/misleading 
– publication info may not be listed
Web versus Print: Print 
• Print 
– extensive publication process 
– clearly indicates author/affiliations 
– clearly marks outside sources/quotations 
– bias exists, but is reviewed 
– only qualified manuscripts accepted for 
publication 
– publication info clearly listed
Visible Web versus Invisible Web 
• Visible Web: 
content can be found using freely accessible 
search engines such as Google 
• Invisible Web: 
content not found by general search engines
Invisible Web vs. Visible Web: 
Practice 
1. Write a topic on a piece of paper 
2. Exchange it with a partner 
3. Run one search in a general search engine 
such as Google 
4. Run another search using a library research 
tool, such as JSTOR, EBSCOHOST, or 
Megasearch 
5. Discuss the kinds of results each search 
turned up
Web Search Tools 
• Search Engines 
– list results based on entered keywords 
• Web Directories 
– offer categories for users to choose from 
• Metasearch Engines 
– combine results from multiple search engines
Search Engine Results 
• Based on: 
– site’s amount of information 
– number of linking sites 
– number of people who choose a link 
– length of time in search engine database 
– code of the site
Search Engine Results 
• Different search engines might return different 
results in a different order 
• Can include results from paying advertisers:
Search Engine Results: Practice 
1. Write a search topic on a piece of paper 
2. Exchange the piece of paper with a partner 
3. Enter the search term into three different 
search engines. 
4. Discuss the difference in results with your 
partner
Conducting a Search 
• Consider: 
– keywords that apply 
– what kinds of information you need 
– multiple angles 
– keep notes
Using Search Terms 
• Do multiple searches 
• Try keyword variations 
– e.g. try “dining hall,” “cafeteria,” and 
“campus food service” 
• Be specific as you learn more 
– e.g. change “dining hall” to “Midwest 
university dining hall” 
• Boolean Operators: words added to a search to 
make it more specific
Defining a Search: Boolean 
Operators 
• AND 
– finds pages with all of the search terms used 
– e.g. “dining hall” AND “student workers” 
• OR 
– finds pages with at least one of the search 
terms 
– e.g. “dining hall” OR “cafeteria” OR “campus 
food service” 
• NOT 
– excludes pages that include the second term 
e.g. Henry VII NOT Shakespeare
Defining a Search: Quotation 
Marks 
• Return pages with exact matches 
– enter dining hall 
• Get: “As I was dining, I heard a noise coming 
from the hall” 
– enter “dining hall” 
• Get: “Dining hall food quality is assessed in this 
paper.”
Search Terms: Practice 
1. Write a general search term on a piece of 
paper 
2. Exchange it with a partner 
3. Using the same search engine for the whole 
activity, run searches using: 
1. the original term 
2. synonyms of the term 
3. Boolean operators 
4. Discuss with your partner how the results of 
each search were different
Evaluating Search Results 
• Some results won’t be helpful 
– wrong topic 
– not enough information 
– incorrect or outdated information 
– shallow or untrustworthy source 
– wrong tone for your project (e.g. an 
opinionated article when you need a basic 
overview)
Evaluating Search Results 
• Have a clear idea of type of content needed 
– general overview 
– different viewpoints in a debate 
– in-depth explorations of a topic with numbers 
and statistics
Evaluating Search Results 
• No precise formula 
• Find out: 
– purpose 
– who is responsible 
– when last updated 
– whether information is corroborated in other 
places
Some Clues to Determine a Site’s 
Purpose 
• Tone and language used 
• Assumptions/Generalizations 
• Commercial/Non-commercial 
• Advocating a particular opinion 
• Copyright notice 
• Links/Sources cited
Evaluating Search Results 
• Domain name extensions 
– anyone can register .com, .net, .org domain 
names 
– not a great way to tell whether a source is 
“credible” 
– .edu and .gov can only be used by 
educational institutions and governmental 
institutions 
• still not necessarily reliable
Evaluating Search Results: 
Visuals 
• Good design NOT an indicator of reliable 
information 
• Bad design not an indicator of unreliable 
information 
– might be more likely to indicate an outdated 
website or one run by an individual
Wikipedia Articles 
• Often one of the first results listed 
• “Web versus Print” slides apply 
• Check for instructors’ policies 
• Can be useful for: 
– getting an overview 
– generating new ideas 
– pointing to other sources
Evaluating Sources: Using 
Wikipedia 
• Example of sources and further reading in the 
Wikipedia Henry VIII article:
Resources for Online Research 
• OWL Resource: Searching the World Wide 
Web 
• OWL Resource: Evaluating Sources of 
Information 
• OWL Resource: Copyright determine which 
content you are allowed to use 
• http://www.vts.intute.ac.uk/detective/ (The 
Internet Detective—site with activities for 
developing critical online research and 
evaluation skills)
For More Information 
• Contact the Purdue Writing Lab: 
– Drop In: Heavilon 226 
– Call: 765-494-3723 
– Email: owl@owl.english.purdue.edu 
– On the web: http://owl.english.purdue.edu
The End

Owl presentation

  • 1.
    Conducting Online Research Effective Online Research Strategies
  • 2.
    Overview • Foreffective online research: – know available search tools – understand how tools work – know how to use tools – evaluate results found with tools
  • 3.
    Online Research •Characteristics of the Internet: – large volumes of information – convenient – doesn’t contain all information – potentially frustrating
  • 4.
    Web versus Print:Web • Web – anyone with web access can publish – author/affiliations and qualifications may be unclear – may not clearly identify external information – may be biased/misleading – publication info may not be listed
  • 5.
    Web versus Print:Print • Print – extensive publication process – clearly indicates author/affiliations – clearly marks outside sources/quotations – bias exists, but is reviewed – only qualified manuscripts accepted for publication – publication info clearly listed
  • 6.
    Visible Web versusInvisible Web • Visible Web: content can be found using freely accessible search engines such as Google • Invisible Web: content not found by general search engines
  • 7.
    Invisible Web vs.Visible Web: Practice 1. Write a topic on a piece of paper 2. Exchange it with a partner 3. Run one search in a general search engine such as Google 4. Run another search using a library research tool, such as JSTOR, EBSCOHOST, or Megasearch 5. Discuss the kinds of results each search turned up
  • 8.
    Web Search Tools • Search Engines – list results based on entered keywords • Web Directories – offer categories for users to choose from • Metasearch Engines – combine results from multiple search engines
  • 9.
    Search Engine Results • Based on: – site’s amount of information – number of linking sites – number of people who choose a link – length of time in search engine database – code of the site
  • 10.
    Search Engine Results • Different search engines might return different results in a different order • Can include results from paying advertisers:
  • 11.
    Search Engine Results:Practice 1. Write a search topic on a piece of paper 2. Exchange the piece of paper with a partner 3. Enter the search term into three different search engines. 4. Discuss the difference in results with your partner
  • 12.
    Conducting a Search • Consider: – keywords that apply – what kinds of information you need – multiple angles – keep notes
  • 13.
    Using Search Terms • Do multiple searches • Try keyword variations – e.g. try “dining hall,” “cafeteria,” and “campus food service” • Be specific as you learn more – e.g. change “dining hall” to “Midwest university dining hall” • Boolean Operators: words added to a search to make it more specific
  • 14.
    Defining a Search:Boolean Operators • AND – finds pages with all of the search terms used – e.g. “dining hall” AND “student workers” • OR – finds pages with at least one of the search terms – e.g. “dining hall” OR “cafeteria” OR “campus food service” • NOT – excludes pages that include the second term e.g. Henry VII NOT Shakespeare
  • 15.
    Defining a Search:Quotation Marks • Return pages with exact matches – enter dining hall • Get: “As I was dining, I heard a noise coming from the hall” – enter “dining hall” • Get: “Dining hall food quality is assessed in this paper.”
  • 16.
    Search Terms: Practice 1. Write a general search term on a piece of paper 2. Exchange it with a partner 3. Using the same search engine for the whole activity, run searches using: 1. the original term 2. synonyms of the term 3. Boolean operators 4. Discuss with your partner how the results of each search were different
  • 17.
    Evaluating Search Results • Some results won’t be helpful – wrong topic – not enough information – incorrect or outdated information – shallow or untrustworthy source – wrong tone for your project (e.g. an opinionated article when you need a basic overview)
  • 18.
    Evaluating Search Results • Have a clear idea of type of content needed – general overview – different viewpoints in a debate – in-depth explorations of a topic with numbers and statistics
  • 19.
    Evaluating Search Results • No precise formula • Find out: – purpose – who is responsible – when last updated – whether information is corroborated in other places
  • 20.
    Some Clues toDetermine a Site’s Purpose • Tone and language used • Assumptions/Generalizations • Commercial/Non-commercial • Advocating a particular opinion • Copyright notice • Links/Sources cited
  • 21.
    Evaluating Search Results • Domain name extensions – anyone can register .com, .net, .org domain names – not a great way to tell whether a source is “credible” – .edu and .gov can only be used by educational institutions and governmental institutions • still not necessarily reliable
  • 22.
    Evaluating Search Results: Visuals • Good design NOT an indicator of reliable information • Bad design not an indicator of unreliable information – might be more likely to indicate an outdated website or one run by an individual
  • 23.
    Wikipedia Articles •Often one of the first results listed • “Web versus Print” slides apply • Check for instructors’ policies • Can be useful for: – getting an overview – generating new ideas – pointing to other sources
  • 24.
    Evaluating Sources: Using Wikipedia • Example of sources and further reading in the Wikipedia Henry VIII article:
  • 25.
    Resources for OnlineResearch • OWL Resource: Searching the World Wide Web • OWL Resource: Evaluating Sources of Information • OWL Resource: Copyright determine which content you are allowed to use • http://www.vts.intute.ac.uk/detective/ (The Internet Detective—site with activities for developing critical online research and evaluation skills)
  • 26.
    For More Information • Contact the Purdue Writing Lab: – Drop In: Heavilon 226 – Call: 765-494-3723 – Email: [email protected] – On the web: http://owl.english.purdue.edu
  • 27.