Pacha kucha-for-creativity-and-effectful-marketing

Pacha kucha-for-creativity-and-effectful-marketing

• 1.
  What is creativeand effectful marketing? GROUP 12
• 2.
  Authenticity, story telling> Brands It‘s a priority to have stand out out from other companies. How can we do that? Of course, we must have quality in our services, but if we are missing authenticity and storytelling it will be harsh. If our site, for example, looks cooperative and boring because we are trying to compete with the big guys we always going to lose only reason people comes to us it‘s a price and that's not the game we want to be in, we should be able to charge premium for what we can do the customer can connect with us on a personal level if costumers love our story and love our passion, and commitment, they will feel like they are going to get a better service with somebody who actually cares, they will come to us instead of a big company. Authenticity and storytelling are how small agencies/companies win. Social media gives us possibility to do it through content ( Instagram, Facebook page, snapchat, etc.) It‘s an ability to reach an audience with our authentic story and passion. In a way that brands can‘t.
• 3.
  Passion  There isnone of successful Agencies/Companies, who didn't have passion in what they are doing. The question is, how to be different from others? Videos it‘s a great choice, by a simple well-structured video we can have an effect people, their decisions. Everyone likes the good atmosphere and be treated in the right way. If we would show how we treat our customers we can show our passion throw the camera how we are concerned about every client then they will be more likely to choose us, rather big agencies which just want to get the job done.
• 4.
  Content is anopen door  Don’t just create awesome content and abandon it – feature your best stuff in other related blog posts as well. You can link to or call out other pieces of content mid-post, or list some related articles at the end of your post, but don‘t forget even great content needs promotion Don’t just publish your content and expect it to promote itself; share it with your email subscribers and social media followers.
• 5.
  Optimization  The moreand more people are using mobile as a priority device, and if the website, for example, is not adjusted for mobile phones, if every time someone logs in and it looks like crap and they can‘t find our information people will just search for more convenient where everything it‘s crystal clear. We need to plan for mobile first.
• 6.
  Services comparison guide Decisions, decisions – oh, the pitfalls of capitalism. It’s tough being a consumer with so many services to choose from. Help out customers with a marketing comparison guide, especially if you have a variety of services offerings for different needs. If you’re comparing your services with competitors, be objective and fair; maybe you’re a better fit for small businesses, while a competitor is better for larger corporations.
• 7.
  Add a visualelement to ALL your content pieces  People get bored with text really fast! To keep visitors reading, it’s essential to have images breaking up your text paragraphs. Don’t overlook the importance of a visual element, even in blog posts that are predominantly text- based.
• 8.
  Aggregate awesomeness fromother sources  Since it‘s 21st century Another easy way to create killer content is to create quality content from elsewhere. No, it’s not stealing ... at least, not if done properly. It’s completely legal to borrow content from other sources if you’re doing something new with it.
• 9.
  Ads (Facebook especialy) One if the most important things for a product/company is to be seen and recognized by its target audience. If we can play well and specify a target audience by age groups, for example, 25-35 years old people like this or people like that within a geographic area so whatever our business is if we know our target audience looks like, Facebook ads are still a creative and effective option.
• 10.
  Overvall promotion  Havingthe right advertisement can really play a huge part in your campaign. Agencies and big corporations are starting to disbelieve in ‘cool factors.’ Ads are supposed to be designed as catchy, attractive, out of the box, funny and of course, they must convey a strong message to the public. If any person actually stops to get a second look, then you have succeeded the ‘Wow Factor.‘
• 11.
  Make contestest  Contestsare another way how to be creative and effective, just by a simple „photo“ contest you can attract a lot of people. Just by giving them simple prize to win, viewers ratings will jump up and it would be totally worth it. People will hear about our agencies/companies and some of them might be truly interested in what we have to offer.
• 12.
  Organizational Impact  Whythat is so important? When you have an effective marketing strategy, your departments can better work together, they are all working from the same structured plan. As an example: advertising people will talk with the product development department to determine what message should you send about the benefit etc.
• 13.
  TROPHY FOR BESTCAMPAIGN  In my opinion one of the best campaigns, was made by Apple. They wanted to promote their back-in-time new iPhone 6. How do they do that? This is what they asked their selves. They promoted it by telling that it has an awesome camera. And they did it through a campaign named Apple World Gallery. They promoted photos made by people by making giant billboards all over the world with a inscription on it: SHOT ON IPHONE 6.
• 14.
  Best advertising company? EHRMM…let me think…my favourite one is Adam and Eve. Why? Hm, they came with new ways of promoting H&M, but the most avwesome move they had was with EA Sports, when they were releasing FIFA 18 they made a new skill-move there called El Tornato. It was so viral around Facebook. It’s awesome
• 15.
  NIKE  Nike hadthe best advertising campaign ever. In 1988 Nike created Just Do It campaign, because their rival Reebok was selling more shoes than Nike. They tried to push people beyond their limits. So when you're trying to decide the best way to present your brand, ask yourself what problem are you solving for your customers. What solution does your product or service provide?
• 16.
  Learning  What canI learn from that agencies? Critical thinking. The ability to think clearly and rationally is important whatever we choose to do. If you work in education, research, finance, management or the legal profession, then critical thinking is obviously important. But critical thinking skills are not restricted to a particular subject area. Being able to think well and solve problems systematically is an asset for any career.
• 17.
  Bang&Olufsen  How canwe forget about the famous Danish audio-video manufacturer. Just one word, they are awesome. Nowadays the high-tech industry is experiencing a furious competition, but they managed to set their own standards, they tied with Amazon to influence their customers behavior. You can find B&O showrooms everywhere in the world. The integration of unique designs and high quality parts are notable selling points for them.
• 18.
  Personalized everything  Actually,nowadays everyone wants to personalize everything, from Coca- Cola cans to shoes. It’s a golden ticked to marketing success because with too much content and new marketing channels bombarding us, brands are under constant pressure to capture new customers and retain existing ones.
• 19.
  Back to B&O One more moment about Bang and Olufsen. This is what they did in early 2017, they designed speakers in form of a hexagon panel, they fade into the background of your home, you can choose what color do you want and you can arrange them however you want.
• 20.
  Differentiation  Content shouldbe the foundation of any marketing strategy. Above all, your content should be unique – it should stem from your unique brand story. An effective marketing contains all the elements of an irresistible story: characters, challenges, motivations, obstacles and a conclusion also.
• 21.
  Tips :  -Try to limit your customer's decision making to either "Yes. I'll buy." or "No. I won't buy". Don't risk losing them by including "which one" decisions. The more options you offer, the more likely some customers will procrastinate and never make the decision ...causing you to lose a sale needlessly. A strategy used by Apple  You can demonstrate a low cost for your product or service by breaking down the price to its lowest time increment. For example, "Enjoy all of this for less than 5 DKK per day" (for something priced at 1825 DKK a year). This is what we offered to TADAA!