PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009
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The document discusses PageRank sculpting and why it is ineffective. It notes that sculpting does not work consistently across search engines and that Google changed their algorithm over a year ago to ignore sculpting. The document recommends focusing on users by improving site architecture, navigation, content, landing pages, and related links instead of trying to manipulate PageRank through sculpting.
PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009
- 1. PageRank™ Sculpting Revisited Adam Audette SEO with Many Hats SMX East - October 2009
- 2. Nofollow Sculpting Always Sucked
- 3. Why did it always suck? Lots of reasons It was never standardized across engines, for one it was all about Google Did it ever even work?
- 4. Even Almighty Wikipedia is Confused
- 5. Ain’t No Standard! “ Yahoo and Microsoft might handle NoIndex slightly differently which is little unfortunate, but everybody gets to choose how they want to handle different tags.” - Matt Cutts http://www.stonetemple.com/articles/interview-matt-cutts.shtml
- 6. Nope! “ Yahoo and Microsoft might handle NoIndex slightly differently which is little unfortunate, but everybody gets to choose how they want to handle different tags.” - Matt Cutts http://www.stonetemple.com/articles/interview-matt-cutts.shtml
- 9. Tons of Sites Today w/ Sculpting!
- 10. Google: ur doin it wrong “ We changed that a year ago…” –Matt Cutts, June 2009
- 12. D’oh!
- 13. I’ll get you googlebot!!!
- 14. “ We changed that a year ago…”
- 16. Google’s Focus is Users
- 17. Quick Definition of Sculpting Sculpting PageRank with nofollow is the "artificial” manipulation of internal link weight for the purposes of a ranking advantage.
- 18. What’s the Goal of Sculpting? The goal of PageRank sculpting is to push more link weight to specific URLs, and to limit other URLs from receiving link weight.
- 19. Ecommerce SEO: Instead of Sculpting… Work the site architecture Work the global and sub-navigations Use your content Use landing pages Use related and recommended links
- 23. googlebot is a hungry little bugger! So: redirect through a robots.txt forbidden page And if we really need to hide a link
- 24. Ecommerce SEO: Instead of Sculpting… Work the site architecture Work the global and sub-navigations Use your content Use landing pages Use related and recommended links
- 25. Give Important URLs Prominence! In a nutshell…
- 29. With a Helping of Whitehat
- 30. Focusing on U$ers Pays! Cha-ching
- 31. Over $1bil in Online Sales! Without Focusing on Sculpting…
- 32. Good Advice: Focus on Users Not Engines http://www.audettemedia.com/blog/make-sites-for-users-not-engines 8 Arguments Against PageRank Sculpting http://www.audettemedia.com/blog/arguments-against-nofollow/ Rock your eyeballs
- 33. Thank you! Adam Audette email: [email protected] web: audettemedia.com twitter: @audette