#pantaloons # adityabirlagroup #arpitapal DM18D09
- 1. 1PRESENETATION ON Presented by- ARPITA PAL PGDM 4 ROLL NO. – DM18D09 PUNE INSITUTE OF BUSINESS MANAGEMENT
- 2. SECTOR INFORMATION : INDIAN SECTORIAL GDP% CONTRIBUTION 61.50%, 62% 15%, 15% 23.00%, 23% Indian GDP% contribution SERVICE AGRI INDUSTRY https://www.cia.gov/library/publications/the-world-factbook/geos/in.html 2 • India's diverse economy encompasses traditional village farming, modern agriculture, handicrafts, a wide range of modern industries, and a multitude of services.
- 3. SECTOR INFORMATION : HISTORICAL GROWTH/DE-GROWTH 0 500 1000 1500 2014 2015 2016 2017 2018 Market Size Over the past few years(Us$billion) https://www.ibef.org/download/Retail-Oct-2018.pdf 3 • The total market size of Indian retail industry is forecasted to increase to US$ 1.2 trillion by 2018 from US$ 680 billion in 2017. • Indian retail market is divided into “Organized retail Market” which is valued at $60 billion which is only 9 per cent of the total sector and “unorganized Retail Market constitutes the rest 91 per cent of the sector
- 4. SECTORIAL INFORMATION-REVENUE FROM ONLINE RETAIL https://www.ibef.org/download/Retail-Oct-2018.pdf 4 13 14.5 17.8 32.7 60 Revenue from online retail in India(Us$billion) 2015 2016 2017 2018 2,020 € • The overall market is projected to grow at an approximate CAGR of 10% from 2016 to 2024. • E-commerce shopping allows consumers to shop sitting in an office or at home and operate for 24 hours.
- 5. SECTORIAL INFORMATION :PORTER'S FIVE FORCES MODEL https://www.ibef.org/download/Retail-May-2017.pdf 5 Competitive Rivalry (Moderate- High) Threat of new entrants(High) Threat of substitute products(low) Bargaining power of suppliers(low) Bargaining power of customers (High)
- 6. COMPANY INFORMATION : PROMOTERS & SANPSHOT OF COMPANY https://www.pantaloons.com/ 6 Nailsfield Ltd Kishore Biyani Future Ideas Realtors India Ltd Promoters of the Company Company Snapshot Company Pantaloons Products Men- shirts, t-shirts , jackets Women- tees & tops, dresses Established 1997 CEO Sangeeta Pendurkar Annual Revenue $278.4M
- 7. COMPANY INFORMATION : MARKET SHARE https://www.indiainfoline.com/article/capital-market-results-analysis/pantaloon-retail-india-ltd-114022109806_1.html 7 43% 16% 18% 9% 8% 6% Market Share Pantaloons Lifestyle Shopers stop Max Globus Others • Pantaloons Retail (India) Consolidated net sales grew by 12% in FY12 to Rs 3277.28 crore. • 65 stores in 35 cities along with the reverse logistics chain Pantaloons Factory Outlet has 21 stores.
- 8. COMPANY INFORMATION : PRODUCTS,SERVICES & COMPETITORS ANALYSIS https://www.moneycontrol.com/financials/futurelifestylefashions/profit-loss/FLF01 8 PRODUCTS & SERVICES Men’s Wear Collection • Shirts • T-shirts • Jackets • Activewear Women’s Wear Collection • Tees & Tops • Dresses • Kurtas & Kurtis • Jeans & Jeggins Kid’s Wear Collection • Tees & Tops • Bottoms & Leggins • Shorts & Barmudas Company Name Revenue Market Share Price Pantaloons $278.4M 189.30 Shoppers Stop $605.4M 502.05 Kewal Kiran Clothing Limited(KKC) $63.7M 1301.00 Wetside $5M 327.00 Future Lifestyles Fashions $4M 369.85 COMPETITORS ANALYSIS
- 9. COMPANY INFORMATION :CURRENT NEWS MUMBAI: Pantaloons Fashion Retail has appointed Sangeeta Pendurkar, former managing director at Kellogg India, as its chief executive. Pendurkar is the first woman CEO at the $41-billion Aditya Birla Group in its 160 years history. Pantaloons Fashion Retail, a unit of Aditya Birla Fashion Retail Ltd, looks to refresh its branding and marketing strategy in the face of unabated competition from cash-rich online marketplaces and offline value fashion retailers. Pendurkar had in June last year quit as managing director, India & South Asia, at multinational food manufacturing company Kellogg. Earlier she also held senior management roles at Coca-Cola India and HSBC Bank. She had the right experience in consumer facing businesses like banking, food, FMCG,” said Santrupt Misra, director, group HR, at Aditya Birla Group. Pendurkar’s appointment comes at a time when fashion clothing space is getting increasingly crowded with discount-heavy ecommerce players as well as international retailers such as Swedish firm H&M that entered the country in 2015. https://economictimes.indiatimes.com/industry/services/retail/pantaloons-fashion-retail-appoints-sangeeta-pendurkar-as- ceo/articleshow/62516576.cms 9 CURRENT NEWS & COMPANY ANNOUCEMENT
- 10. MARKETRING STRATEGY : SWOT https://www.pantaloons.com/ 10 STRENGTH • Pantaloons is a popular brand with a high presence across India. • It manages high number of purchase orders. WEEKNESS • Intense competition from retail stores and online shopping brands means limited market share growth for Pantaloons. • Too many options for customers hence high brand switching and low brand loyalty. OPPORTUNITIES • . Organized retail is only small percentage of total Indian retail industry. • Tie-ups with fashion institutes and even online brands can help increase sales for Pantaloons THREATS • Organized retail is only small percentage of total Indian retail industry. • Strong competition from unorganized retail sector in India affects business of Pantaloons
- 11. MARKETRING STRATEGY : STP & STRATEGIES SEGMANTATION Young generation is the main segment of this brand. TARGET 16-25 young girls, 16-30 men's and kids POSITIONING Pantaloons follows the latest trends , forecast the latest fashion and fulfill the youth. https://www.pantaloons.com/ 11 Strategies of PANTALOONS • Company always showcase those products which satisfies a consumer’s needs or wants. • All of the methods like television, internet, catalogs and newspapers. • Some of Pantaloons Pvt. Ltd. marketing strategies including lowering price at all times of the year. • Sometimes company cuts its prices in an effort to maintain market share and this also cuts profit margins by more than half i.e. 8.7 to 4.3 percent.
- 12. MARKETING STARTEGY : BCG MATRIX & PLC https://www.ibef.org/ 12 STAR Market growth, Women's Collection 24% Pantaloons16% CASH COW Market growth, Men's Collection 7% Pantaloons 11% DOGS Competitors Interference QUESTION MARK Kids Collection 34% Pantaloons 13% Kids collection Women's Collection Men's Collection Competitors, Interference BCG Matrix Product Life Cycle
- 13. MARKETING STRATEGY : REVENUE OF COMPANY OF LAST 3 YEARS https://www.moneycontrol.com/financials/adityabirlafashionretail/profit-loss/PFR 13 6060.71 6632.98 7181.541 5500 6000 6500 7000 7500 march'16 march'17 march'18 march'16 march'17 march'18 sales 6060.71 6632.98 7181.541 Revenue sales
- 14. 14 Mar '18 Mar '17 Mar '16 Mar '15 Mar '14 12 mths 12 mths 12 mths 12 mths 12 mths Sources Of Funds Total Share Capital 772.20 771.04 769.35 93.30 93.30 Equity Share Capital 771.69 770.53 768.84 92.79 92.79 Share Application Money 1.86 2.74 3.78 0.00 0.00 Preference Share Capital 0.51 0.51 0.51 0.51 0.51 Reserves 319.56 184.89 170.57 252.27 486.17 Net worth 1,093.6 2 958.67 943.70 345.57 579.47 Secured Loans 1,757.8 5 2,031.2 2 712.32 637.65 715.46 Unsecured Loans 0.00 0.00 763.59 597.98 300.00 Total Debt 1,757.8 5 2,031.2 2 1,475.9 1 1,235.6 3 1,015.4 6 Total Liabilities 2,851.4 7 2,989.8 9 2,419.6 1 1,581.2 0 1,594.9 3 ADITYA BIRLA FASHION & RETAIL LTD. BALANCE SHEET BUSINESS FINANCE : BALANCE SHEET https://www.moneycontrol.com/financials/adityabirlafashionretail/profit-loss/PFR Standalone Profit & Loss account ------------------- in Rs. Cr. -------------------
- 15. 15 Mar 18 Mar 18 Mar 17 Mar 16 Mar 15 12 mths 12 mths 12 mths 12 mths 12 mths Net Profit/Loss Before Extraordinary Items And Tax 0.00 48.97 53.50 -104.14 -228.14 Net Cash Flow From Operating Activities 0.00 595.12 425.19 51.13 -35.95 Net Cash Used In Investing Activities 0.00 -325.20 -445.62 - 1,099.0 8 -108.75 Net Cash Used From Financing Activities 0.00 -246.89 50.92 1,042.2 3 141.08 Adjustments on Amalgamation / Merger / Demerger / Others 0.00 0.00 0.00 18.84 0.00 Net Inc/Dec In Cash And Cash Equivalents 0.00 23.03 30.49 13.12 -3.62 Cash And Cash Equivalents Begin of Year 0.00 49.53 19.04 7.20 10.82 Cash And Cash Equivalents End Of Year 0.00 72.56 49.53 20.32 7.20 Source : Dion Global Solutions Limited CASH FLOW STATEMENT ADITYA BIRLA FASHION & RETAIL LTD. Cash Flow ------------------- in Rs. Cr. ------------------- BUSINESS FINANCE : CASH FLOW STATEMENT https://www.moneycontrol.com/financials/adityabirlafashionretail/profit-loss/PFR
- 16. HUMAN RESOURCE MANAGEMENT : ORGANIZATIONAL STRUCTURE https://www.pantaloons.com/ 16 Organizational Structure Head Pantaloons Head,Regional,Profit Center Operations Warehouse Outlet Procurement TeamCustomers Manufactu rers
- 17. HUMAN RESOURCE MANAGEMENT : JOB DESCRIPTION & JOB SPECIFICATION https://careers.adityabirla.com/jobs/job-details?job-title=170109E2-senior-executive-marketing 17 • Bring forward strategic recommendations for driving GV sales, innovative ideas, and fresh approaches to guide partnership with aggregators for bulk deals. • Create compelling B2C and B2B direct marketing strategies both offline and online space and oversee them through creative execution, ensuring that work aligns with marketing calendar. • Guide marketing creative development with cross function - Integrate marketing channel communications plans with advertising and promotion campaigns. Senior Executive Marketing Location – Mumbai, Maharashtra, India Organization – Pantaloons, HO. JOB DESCRIPTION JOB SPECIFICATION QUIALIFICATION • Good presentation skills • Good contacts in corporate across industries • Good communication skills for client meetings • Presentable • Work experience in Gift Voucher sales REPORT TO – Manager .
- 18. HUMAN RESOURCE MANAGEMENT : ORGANIZATIONAL CULTURE 18 ORGANIZATION CULTURE
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