This paper presents the design and analysis of a rectangular patch antenna optimized for Bluetooth applications at a frequency of 2.4 GHz. Through parametric variation in the antenna's parameters, such as substrate size, feed point location, and slot orientation, significant improvements in performance metrics including return losses, VSWR, and gain were achieved. The final design resulted in a gain of 2.2782 dB, a VSWR of 1.0093, and a bandwidth of 180 MHz with return losses of -46.7 dB.