Copyright Clarity:
Application
Renee Hobbs
Harrington School of Communication and Media
University of Rhode Island USA
Using Copyrighted Material:
Four Choices for the Creative Individual
Ask Permission
PAY A LICENSE FEE
CLAIM AN EXEMPTION
Use it Without
Permission or Payment
DON’T USE IT
Use PUBLIC DOMAIN,
ROYALTY-FREE or
CREATIVE COMMONS
LICENSED CONTENT
1 3
2 4
Four Factors of Fair Use
107
Bill Graham Archives vs. Dorling Kindersley,
Ltd. (2006)
An Example of Transformative Use
The purpose of the original:
To generate publicity for a
concert.
The purpose of the new
work: To document and
illustrate the concert
events in historical
context.
Copyright Offers
Strong Protection to
BOTH
Owners & Users
Is Your Use of Copyrighted Materials a Fair Use?
1. Did the unlicensed use “transform” the material taken
from the copyrighted work by using it for a different
purpose than that of the original, or did it just repeat the
work for the same intent and value as the original?
2. Was the material taken appropriate in kind and amount,
considering the nature of the copyrighted work and of the
use?
Educators Rely on Fair Use for
Curriculum Development
Learners Rely on Fair Use for
Media Projects
Exercising Your
Fair Use
Reasoning
Involves
Critical Thinking
User Rights, Section 107
Part II Copyright Clarity at NESA in Amman
1. Did your use of the
work re-purpose or
transform the
copyrighted material?
2. Does your use merely
re-transmit the original
work? Could your work
serve as a substitute or
replacement for the
original?
3. Did you use only the
amount needed to
accomplish your
purpose?
Critical Questions for
Making a Fair Use
Determination
Copying to avoid making a purchase
Copying to merely exploit the popularity of
another’s work
Copies that become substitutes or
replacements for the original
Using Copyrighted Materials in Creative Work
.
CASE. Someone teaching
an online graduate class
demonstrates effective
storytime read-aloud
practices by creating an
educational video that
features a teacher reading
aloud from a picture book.
@khokanson
.
CASE. Someone creates a
video of a children’s picture
book by combining images
from the picture book with
audio narration of the text.
@khokanson
Using Copyrighted Materials in Creative Work
Using Copyrighted Materials in Creative Work
.
CASE. Someone uses a variety
of different copyrighted images
to create a book trailer for a
children’s picture book.
@khokanson
Using Copyrighted Materials in Creative WorkUsing Copyrighted Materials in Creative Work
Use of Copyrighted Materials in Creative Work
.
CASE. A student uses a copyrighted song in a video to demonstrate
understanding of rhetorical and literary techniques.
Use of Copyrighted Materials in Creative Work
.
CASE. A student mixes
excerpts of a classic speech
with a song in order to
promote new meanings and
interpretations.
School Events and Celebrations
.
CASE STUDY. Students and faculty make a “lip dub” video and
share it on YouTube.
Using Copyrighted Materials in Creative Work
. CASE. Someone uses an
image of John Lennon in a
class assignment when
discussing how musicians
share their political beliefs
with their fans.
Using Copyrighted Materials in Creative Work
. CASE. Someone uses an
image of John Lennon in a
class assignment when
discussing how musicians
share their political beliefs
with their fans.
CASE. Someone uses an
image of John Lennon on the
cover of the high school
literary magazine.
Sharing Creative Work Online
.
CASE. Someone uses
“Little Mermaid” image in a
personal blog writing about
childhood memories.
CASE. Someone uses a
“Little Mermaid” image in
online fan fiction about the
sexual adventures of Ariel.
Reflects the “best
practices” of educators
who use copyrighted
material to build critical
thinking and
communication skills
Read the Code
Educators can:
1. make copies of newspaper articles, TV shows, and other copyrighted
works and use them and keep them for educational use
2. create curriculum materials and scholarship with copyrighted materials
embedded
3. share, sell and distribute curriculum materials with copyrighted materials
embedded
Learners can:
4. use copyrighted works in creating new material
5. distribute their works digitally if they meet the transformativeness
standard
Five Principles
Code of Best Practices in Fair Use
Organizations Supporting the Code of
Best Practices
Action Coalition for Media Education
(ACME)
National Association for Media Literacy
Education (NAMLE)
National Council of Teachers Of English
(NCTE)
Visual Studies Division
International Communication Association
(ICA)
Association of College and Research
Libraries (ACRL)
Educators Can Rely on Fair Use
National Council of
Teachers of English
(NCTE) has adopted the
“Code of Best Practices in
Fair Use for Media Literacy
Education” as its official
policy on fair use
Video record your answer in 3 minutes or less
https://flipgrid.com/amman
Time to Synthesize
1. How do students use copyrighted works for
learning?
2. What is the purpose of copyright?
3. Why is an understanding of copyright essential
for everyone today?
4. How does copyright protect both owners and
users?
5. What is the doctrine of fair use?
6. What questions help people engage in the fair
use reasoning process?

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Part II Copyright Clarity at NESA in Amman

  • 1. Copyright Clarity: Application Renee Hobbs Harrington School of Communication and Media University of Rhode Island USA
  • 2. Using Copyrighted Material: Four Choices for the Creative Individual Ask Permission PAY A LICENSE FEE CLAIM AN EXEMPTION Use it Without Permission or Payment DON’T USE IT Use PUBLIC DOMAIN, ROYALTY-FREE or CREATIVE COMMONS LICENSED CONTENT 1 3 2 4
  • 3. Four Factors of Fair Use 107
  • 4. Bill Graham Archives vs. Dorling Kindersley, Ltd. (2006)
  • 5. An Example of Transformative Use The purpose of the original: To generate publicity for a concert. The purpose of the new work: To document and illustrate the concert events in historical context.
  • 6. Copyright Offers Strong Protection to BOTH Owners & Users
  • 7. Is Your Use of Copyrighted Materials a Fair Use? 1. Did the unlicensed use “transform” the material taken from the copyrighted work by using it for a different purpose than that of the original, or did it just repeat the work for the same intent and value as the original? 2. Was the material taken appropriate in kind and amount, considering the nature of the copyrighted work and of the use?
  • 8. Educators Rely on Fair Use for Curriculum Development
  • 9. Learners Rely on Fair Use for Media Projects
  • 13. 1. Did your use of the work re-purpose or transform the copyrighted material? 2. Does your use merely re-transmit the original work? Could your work serve as a substitute or replacement for the original? 3. Did you use only the amount needed to accomplish your purpose? Critical Questions for Making a Fair Use Determination
  • 14. Copying to avoid making a purchase Copying to merely exploit the popularity of another’s work Copies that become substitutes or replacements for the original
  • 15. Using Copyrighted Materials in Creative Work . CASE. Someone teaching an online graduate class demonstrates effective storytime read-aloud practices by creating an educational video that features a teacher reading aloud from a picture book. @khokanson
  • 16. . CASE. Someone creates a video of a children’s picture book by combining images from the picture book with audio narration of the text. @khokanson Using Copyrighted Materials in Creative Work
  • 17. Using Copyrighted Materials in Creative Work . CASE. Someone uses a variety of different copyrighted images to create a book trailer for a children’s picture book. @khokanson Using Copyrighted Materials in Creative WorkUsing Copyrighted Materials in Creative Work
  • 18. Use of Copyrighted Materials in Creative Work . CASE. A student uses a copyrighted song in a video to demonstrate understanding of rhetorical and literary techniques.
  • 19. Use of Copyrighted Materials in Creative Work . CASE. A student mixes excerpts of a classic speech with a song in order to promote new meanings and interpretations.
  • 20. School Events and Celebrations . CASE STUDY. Students and faculty make a “lip dub” video and share it on YouTube.
  • 21. Using Copyrighted Materials in Creative Work . CASE. Someone uses an image of John Lennon in a class assignment when discussing how musicians share their political beliefs with their fans.
  • 22. Using Copyrighted Materials in Creative Work . CASE. Someone uses an image of John Lennon in a class assignment when discussing how musicians share their political beliefs with their fans. CASE. Someone uses an image of John Lennon on the cover of the high school literary magazine.
  • 23. Sharing Creative Work Online . CASE. Someone uses “Little Mermaid” image in a personal blog writing about childhood memories. CASE. Someone uses a “Little Mermaid” image in online fan fiction about the sexual adventures of Ariel.
  • 24. Reflects the “best practices” of educators who use copyrighted material to build critical thinking and communication skills Read the Code
  • 25. Educators can: 1. make copies of newspaper articles, TV shows, and other copyrighted works and use them and keep them for educational use 2. create curriculum materials and scholarship with copyrighted materials embedded 3. share, sell and distribute curriculum materials with copyrighted materials embedded Learners can: 4. use copyrighted works in creating new material 5. distribute their works digitally if they meet the transformativeness standard Five Principles Code of Best Practices in Fair Use
  • 26. Organizations Supporting the Code of Best Practices Action Coalition for Media Education (ACME) National Association for Media Literacy Education (NAMLE) National Council of Teachers Of English (NCTE) Visual Studies Division International Communication Association (ICA) Association of College and Research Libraries (ACRL)
  • 27. Educators Can Rely on Fair Use National Council of Teachers of English (NCTE) has adopted the “Code of Best Practices in Fair Use for Media Literacy Education” as its official policy on fair use
  • 28. Video record your answer in 3 minutes or less https://flipgrid.com/amman Time to Synthesize 1. How do students use copyrighted works for learning? 2. What is the purpose of copyright? 3. Why is an understanding of copyright essential for everyone today? 4. How does copyright protect both owners and users? 5. What is the doctrine of fair use? 6. What questions help people engage in the fair use reasoning process?