This document discusses patient counseling in pharmacies. It defines patient counseling as providing medication information orally or in writing to patients regarding directions, side effects, precautions, storage, diet and lifestyle changes. The objectives of counseling are to improve patient understanding, medication adherence, treatment effectiveness and quality of life while reducing adverse effects and costs. The key steps in counseling are preparing, opening the session, providing counseling content on the medication, and closing the session. Special cases that require counseling include patients with HIV/AIDS, mental illness, and coronary heart disease.