Penn Schoen and Berland: National Technology Survey

This document summarizes the key findings of a national technology survey conducted for the D: All Things Digital conference. Some of the main findings include: - 82% of respondents do not currently own a smartphone but want one for their next phone. - Word of mouth is the most effective way to drive trial of new search engines. - Consumers are most interested in using their smartphones for entertainment like watching videos and listening to music. - Familiarity and ownership of netbooks is low while interest in purchasing one is also relatively low. Cloud computing remains unfamiliar to many.