Pepsi Project Report

Pepsi Project Report
A SUMMER TRAINING PROJECT REPORT ON
"ANALYSIS OF ANTI PEPSI BEHAVIOUR OF
RETAIL OUTLETS"
SUBMITED TOWARDS PARTIAL FULFILMENT OF
POST GRADUATE DIPLOMA IN MANAGEMENT
SUBMITTED BY–
PRADEEP PANKAJ SINGH
PGDM(2008–10)
ENROLMENT NO–2029742128.
FACULTY GUIDE INDUSTRY GUIDE
MR. VISHAL AGGARWAL MR. RAVEND BIJLANI
ASSOCIATE PROFESSOR C.E. SHUKLA SALES
BLS INSTIUTE OF MANAGEMENT PEPSICO HOLDINGS INDIA LIMITED, LUCKNOW,
[pic] BLS INSTITUTE OF MANAGEMENT
Opposite Mohan Meakin ... Show more content on Helpwriting.net ...
This has not been submitted to any other university/ institution for the reward of any degree/
diploma certificate.
Pradeep Pankaj Singh
INDEX
| | | |
|Sr.No. |Content |Page No. |
| | | |
|1. |Executive Summary |6 |
| | | |
|2. |Objective of Summer Training |7 |
| | | |
|3. |Introduction of Project |8 |

| | | |
|4. |History of Company
... Get more on HelpWriting.net ...

Pepsi and Its Competitors
PepsiCo – World Leader In Convenient Foods & Beverages Industry
Revenues – About $43 billion and over 198,000 Employees across the globe PepsiCo was founded
in 1965 through the merger of Pepsi–Cola and Frito–Lay PepsiCo brands are available in more than
200 countries and territories across the globe PepsiCo has more than 500 products in it's portfolio of
which 18 brands generate $1 Billion each in retail sales
A broad spectrum of beverages worldwide bringing fun and refreshment to consumers
Frito–Lay invigorates PepsiCo's portfolio of products with plenty of good food and 'good fun'
Tropicana, the strongest name in juices; the best of fruit
Quaker expands our portfolio with a wide range of healthy food choices ... Show more content on
Helpwriting.net ...
The Social Media Landscape Today Is A Powerful Enabler Of The Changing Conversation
Types of Social Media
Blogs ( web–logs)
Emerged in the Mid 90s; Simple online diaries – by individuals, corporates
Micro blogs
Twitter fastest growing social media brand Instant messaging, news/image sharing, job board
Continues to evolve as a real–time communication tool
Social Networks
Connections Music, sports, politics, sex, hobbies Sub–category includes customizable social
networks – eg Ning, KickApps
Video/Image sharing sites
Upload and share; The blurring of 'public' vs 'private'
Social Media Aggregators

'FriendFeed', 'socialthing' Centralize users' various profiles; manage multiple conversations from
one location
Social News Aggregators Submit links to content on other websites Ranked by discussion it evokes
Social Bookmarking sites – Folksonomies
Bookmark and share useful web pages Wikis Creation and editing of interlinked web pages –
collaborative websites 100% UGC – By the readers
Media Consumption Is Evolving From LeanBack, Captive to Lean–Forward, Engaged
out & about
OOH, Malls, Book / Music Stores, Theme Parks
Mobile
Events, Gym, Disc/Pubs, Clubs
lean forward
Newspaper, Magazines
RSS – Feed, Internet
Blog, Gaming, Contests, Social Networking
lean back
TV, Radio
Cinema, Movies on Demand, DVR
IPTV, Interactive Games
scheduled
demand

The Pepsi Max Uncle Drew Commercials
The Pepsi Max Uncle Drew commercial is base on a NBA player name Kyrie Irving that is dressed
as a old man. Pepsi Max is a Pepsi hybrid drink that is supposed to give you energy but low in
calories. Uncle Drew shows up to the court with is nephew and watches him play basketball.
Suddenly someone on the team gets hurt and now they need a player so that they can continue
playing. Uncle Drew starts out playing sluggish and sloppy missing every shot very badly. Then the
Pepsi Max kicks in and Uncle Drew starts to play like NBA star Kyrie Irving. He begins to steal the
ball and actually make shots while the crowd is being amazed he gets better. He steps it up and he
shoots three pointers, shows off his impressive ball handling skills, he also throws a alley oop to
himself and dunks it to begin his spree of dunking. This ad is followed by other chapters with other
NBA stars along with Uncle Drew. This ad was first released during the NBA finals reaching
millions of watchers. The goal was to use the new rookie Kyrie Irving as a eye catcher and then
follow up with the Uncle Drew story targeting almost all ages of adults with a energy drink with
little calories. ... Show more content on Helpwriting.net ...
The Pepsi Max hybrid drink was not really in the commercial it was on showed at the begging and
the ending of the ad. They did not need to put it in though, because the story stuck to millions of
people.. Around 11.7 million people actually took the time to investigate or took the "bait" as one
would say to find out that it was actually Kyrie Irving. Most of those people being men probably
around the ages eight–teen through mid fifties. Reaching close to ninety–eight percent likes of
youtube it was a success. It had over 25,000, tweets on twitter of people trying to find out who it
was or just about the commercial its

Pepsico Strategy
Executive summary
Pepsi Co is engaged in manufacturing, marketing and distribution of food and beverages which
includes carbonated, non carbonated drinks, snacks and grains. Its main competencies are its
marketing and distribution network, it does not believe in competing with its competitors but rather
defines its own market by selecting their own target audience. It has formulated it strategy in
reference to its external environment and internal capabilities. The company selects is own internal
strengths and tries to capitalize on them, it also seeks for improving upon its opportunities and find
ways to combat its threats. Pepsi being having the second major share in the F&B industry is
constantly developing new products to improve its ... Show more content on Helpwriting.net ...
2. Pepsi Co America Beverages – Manufactures bottling of carbonated drinks of Pepsi
3. Pepsi Co International – Includes divisions like PI snacks which have divisions in Europe, Middle
East and Asia and PI Beverages which includes division in Europe, Asia and Middle East. It
manufactures sweet products
4. Quaker oats North America– It manufactures rice cereals and cold storage flakes and oatmeals
5. United Kingdom and Europe It manufactures walkers and cheetos
1.3. Objectives in relation to Organization Structure Figure 1 :Organisation structure of Pepsi
Critical Analysis: Pepsi Co has a very well defined systematic organization structure based on the
basis of geographical regions ,office of responsibility and on the basis of product division they
mange like Pepsi beverage, Pepsi snacks or Quaker oats.
The top level management includes CEO and board of directors who decide what markets they need
to target and how shall they approach them, in relation to their competitors. Each individual of each
department has the authority to enforce his strategy so that they can achieve their targeted sales and
grow their market share.
1.4. Market share and product portfolio
Following are the brands that Pepsi Co owns
Pepsi Music: in collaboration with Yahoo
Carbonated drinks: Pepsi, Diet Pepsi, 7up, Mountain dew
Mineral water: Aquafina
Non carbonated drinks: Gatorade, Dole,
Fruit

The Pepsi Company
PepsiCo, Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the
Pepsi Cola Company in 1898 when a pharmacist from Chinquapin, North Carolina. A pharmacist
named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named
"Brad's Drink" but was later renamed "Pepsi–Cola" combining the terms "pepsin" and "cola." Along
with selling the soda concoction the many soda fountains, Bradham also bottled and sold the drink
in his own stores. Later, he would shut down his drugstore and focus entirely on the soft drink
enterprise. Over the next few years the company would grow, earning more and more distributors in
its expansion. By 1910 the company had signed agreements with 250 ... Show more content on
Helpwriting.net ...
Since the company formed with the combination of Frito–Lay, Inc. and Pepsi–Cola, Inc., every
effort to attract new and returning customers has been made. In the late sixties, Pepsi pierced its way
into the Japanese and Eastern Europe markets. New products such as Doritos and Funyuns were
sold. The Pepsi Cola packaging changed using the colors red, white, and blue. The advertisement
slogan "You 've got a lot to live, Pepsi 's got a lot to give" gave way into the new decade.
Throughout the seventies, W.C. Fritos is introduced as Frito–Lay 's new advertising mascot, Pepsi
introduced the industry 's first lightweight, recyclable, plastic, two–liter bottles, and campaigns like
"Join the Pepsi people, feelin ' free" for Pepsi and "Hello Sunshine" for Mountain Dew were
initiated. Along with these campaigns, The Pepsi Challenge becomes the national campaign in 1975.
Mergers with Wilson Sporting Goods, Pizza Hut Incorporated, and Taco Bell were made. Also,
Pepsi–Cola became the first American consumer product to be produced, marketed and sold in the
former Soviet Union. Late in the decade, the company releases the new twelve–pack cans. The
eighties brought about the formation of PepsiCo Food Service International (PFSI) to focus on
overseas development of restaurants as well as the foreign market of China. The company acquired
Kentucky Fried Chicken, Walkers Crisps, Smith Crisps, and the Smartfood ready–to–eat popcorn
business. The

Pepsico
Table of Contents Abstract | 2 | Phase One | | I. Background | 3 | II. Vision | 6 | III. Mission | 6 | IV.
Values | 8 | V. Objectives | 9 | VI. Polices ,Values &Statements | 10 | VII. Social Responsibility |
13 | VIII. Financial Analysis | 15 | i. Liquidity Ratios | 15 | ii. Activity Ratios | 16 | iii. Debt Ratios |
19 | iv. Profitability Ratios | 20 | v. Market Ratios | 23 | Phase Two | | I. General Environment (PEST
Analysis) | 24 | II. Porter's model (PM) | 28 | III. Strategic groups (SG) | 30 | IV. Competitors profile
matrix (CPM) | 32 | V. External factor evaluation (EFE) | 33 | Phase Three | | I. PepsiCo's ... Show
more content on Helpwriting.net ...
There are many competitors the market like Coca–Cola, Birel; they have over 185,000 employees
working in 200countries. i. Snack food Market Dominance
Many of PepsiCo's other products continued to dominate their markets in the 1990s. Sales of Frito–
Lay products accounted for about 40 percent of PepsiCo's total profits. By the mid–1990s Frito–Lay
products made up more than half of the U.S. market for snack chips, and the company owned eight
of the top ten chip brands. In 1995 U.S. consumers bought the company's original potato chip brand,
Lay's, at a rate of 4.5 kg (10 lb) a second. The company's leading product, Dorito's tortilla chips, was
the best–selling salty snack (packaged) food in America in the mid–1990s. Salty snack foods include
chips, pretzels, and nuts, as opposed to nonsalty snack foods such as cookies and cakes. In 1994
Frito–Lay began producing several baked and low–fat versions of some of their snack foods–such as
Baked Lays potato chips and Baked Tostitos tortilla chips–which soon dominated the company's
sales growth. ii. Recent Developments
By the mid–1990s, PepsiCo's restaurant

Situation Analysis
10/Oct/2012 Author: Bin Liu | ID #: U1037223 |
Assignment # 2 | A Completed Analysis of Marketing Plan for Pepsi New Zealand |
Executive Summary
This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its
"second leader" position in the soft drink market in New Zealand. The first half of this paper shows
the situation analysis of Pepsi. In particular, the internal analysis focuses on the power of suppliers,
buyers, new entrants, and product substitutes. The results show that the bargaining power of
suppliers and buyers are not great, threat from new entrants are negligible but significant from the
substitutes. The external analysis focuses on the economic, regulatory and industrial ... Show more
content on Helpwriting.net ...
In the 8th section, the market implementation, evaluation and control will be addressed. And the
final section is used to discuss the ethics, social responsibility and sustainability issues of PepsiCo
Inc.
I. Situation Analysis
PepsiCo Inc. is an American multinational corporation that manufactures, markets, and distributes
grain–based snack foods, beverages, and other products. Of all the products sold by PepsiCo Inc.,
Pepsi is one of the most representative and well–known brands and therefore is selected for the
analysis, (Bryson York Emily, 2012).
Internal Analysis – Power of Supplier
The primary objective for every enterprise is to maximise profit. According to the accounting
equation, profit is obtained by subtracting expenses from the revenue. Thus, the analysis of power of
supplier is essential as it directly influences the level of expense that a corporation faces. To
understand the power of supplier, it is a good approach to first learning the components that
manufacture the product sold, and then studying the market structure of each component as the
prices are largely influenced by market structure.
The materials used in Pepsi production are (1) cola and (2) can/bottle. Material suppliers for the soft
drink industry do not hold much power as the markets of these materials are competitive. The
ingredient of cola consists primarily of carbonated water, sugar, and flavourings, (Mitchell, Alan J.,
ed, 1995). The price of these

Pepsi Organizational Change Paper
Managing organizational change is the process of planning and implementing change in
organizations with maximum effectiveness and minimum circumstances and resistance. Today 's
business environment requires companies to undergo changes almost constantly if they are to remain
competitive. In this project paper I am going to discuss organizational change in PepsiCo. I will take
a closer look on management approach and forces for change. I will introduce the change, make
diagnosis and discuss how the change can be implemented.
About The Company
PepsiCo is a global food and beverage corporation based in United States. Company received its
current name in 1965, through the merger of Pepsi–Cola with Frito Lay Inc. PepsiCo makes,
markets, sells and distributes more than 40 brands. A range of worldwide famous brand names
includes Pepsi, Mountain Dew, Lay's, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos,
Ruffles, Fritos and others. PepsiCo generated net revenues of more than USD 65 billion in 2013,
where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi
products are available in more than 200 countries. The company has its own bottling manufacture
and distribution facilities. Pepsi–Cola Company division is the second largest carbonated soda
business in the world and the Frito–Lay division is the world's leader in snacks business. The Frito–
Lay generates more than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

Coca Cola And Coca-Col Customer Driven Marketing Strategy
I. Introduction
The reason why I choose these two companies is because both of them have extraordinary
marketing strategy that we can never guess. Plus, they are the biggest rivals in the soft drink field so
they have lots of marketing campaign that relates strongly to each other. Therefore, analyzing these
companies will give us not only a clear and detail examples of marketing strategy but also an
example of how they observe carefully about the other's move.
II. Methodology
Customer–Driven Marketing Strategy contents of four objectives
– Marketing Segmentation: is the process that companies use to divide large heterogeneous markets
into small markets that can be reached more efficiently and effectively with products and services
that match ... Show more content on Helpwriting.net ...
Their war over beverage market has been started since the beginning of 20th. It is not only the war
of better cola taste, but also the war of marketing. They share the same target customer: young
people and also same marketing segmentation of cola include regular, low calories (Diet Coke/Pepsi
Light) and zero calories (Coca–Cola Zero/Pepsi Max). However, their marketing approach is very
different from each other.
In recent years, Coke has been focusing on micromarketing (local marketing and individual
marketing in details). In 2010, their "The happiness machine" video had became viral and changing
the game of marketing. It does not tell how good their cola is but it brings truly happiness for
people. That vending machine was travelled around the world and gives the college student shock,
amazement, giggling via its unpredictable products ejected, or "Share a Coke" campaign. This
unique campaign has gained a lot of fame for Coke this year. It is first launched in Australia in 2011
and has since rolled out in more than 50 countries, invites fans to find their names, and the names of
family members, friends... on bottles of Coke, Diet Coke and Zero across the U.S. For teenagers,
especially Millennial, personalization is not a fad, it's a way of life and Coke has caught that need.
The need of self–expression, individual storytelling and staying connected with friends. While the
battle over links between soft drinks and obesity had declined Coke eleven years in US, a two
percent rise in sales in the US (the Wall Street Journal reports) has switching Coke back to its
standard

Is It A Popular Brand Of Soda Well Known? Essay
Imagine Pepsi, a famous brand of soda well known and often compared to its predecessor Coca–
Cola. Secondly, imagine it how most would clarify as postmodernism or more over 90s aesthetic.
Thirdly, visualize eccentric, loud, vibrant colors, geometric shapes, images, and retro text floating in
a selected space. Keeping that in mind, it 's quite a popular trend in recent years to bring back items
or themes from the past. Whether it be in fashion, trends, ads, aesthetic, and so forth. Seeing a well–
known brand bring back that sense of the past that may have been considered old memories may
gravitate people towards this product. People usually, but not all, can enjoy the times of the past as a
sentimental time. With that said, together It can garner those feelings with a collaboration of April
Greiman graphic design skills; with new wave ideas, simply with the use of your product Pepsi.
April Greiman, was born on September 10, 1948, in New York City. She attended the Kansas City
Art Institute for undergraduate graphic design. In the early 70 's she went to study in the Basel,
Switzerland to attend the Basel School of Design under famous designer Wolfgang Weingart.
Weingart taught her the philosophies and ideas when it came to the New Wave era of typography.
She is contemporary American graphic designer or as she personally prefers to call it a trans–media
artist. Known for seeing computers in a different light when it came to it 's

What Is The Difference Between Pepsi And Coca Cola
There are a lot of soda companies out there, even though not all of them are similar, especially their
marketing strategies and how they give use of their websites. A couple of the mainstream companies
are Coca–Cola and Pepsi. While some people will make a very strong case that they are very
different in taste, this is especially true with their websites and the way they show themselves.
Let's compare the Coca–Cola's website with Pepsi's website, the biggest difference is the color.
Coca–Cola uses red as their predominant color and Pepsi uses blue.
The first thing a guest will notice on Coca–Cola's website is that the way the links are set up is
extremely disorganized. They can make it look more professional, if they stop re–directing their
links to different websites. For example, if someone were to click on "Coke in The USA" tab on the
homepage, and decide to click on any of the links in the drop down menu, then the guest will
quickly realize that a new tab opened up on their web browser, and that they are now on a different
website. This sounds simple in theory, but a guest will end up with numerous tabs, which they will
have to painstakingly exit out of and on top of that, they ... Show more content on Helpwriting.net ...
What this means is that, in this Journey site, Coca–Cola wants to showcase their contributions to
society, and display their innovative ideas to the world at large. They also have a newsroom like
page where they display all articles related to their products. The website is basically an online
channel which reflects Coca–Cola's achievements in journalism with topics regarding Sustainability,
Innovation, and Brands. It looks less like a product advertisement, and more like an informative site,
where the public can become more involved with the company by staying updated on their latest

Marketing Strategy Of Coca Cola
The story of one of the biggest marketing blunders in history, is a story of false hubris, desperation,
and driving ambition. Made by one of the largest corporations in the world. The creators of a
product on the forefront of the American consciousness. As intertwined into American culture as
baseball, apple pie, and Thanksgiving dinner. That product of course was Coca Cola, the formula of
which had remained unchanged close to 100 years. Since its creation by Atlanta pharmacist John
Pemberton in 1885 as a topical remedy marketed as a cure from ailments such as stomach pains,
headaches, and even impotence, Coca Cola had grown into the number one drink in America.
In 1888 Coca–Cola was sold to Asa Candler whose innovative and aggressive marketing tactics
would kick start Coca Cola on its path of global domination. From the start rival Pepsi Cola
established itself as a formidable number two in the soft drink market. Founded in 1893 Pepsi would
continue to play second fiddle to Coke for over sixty years. Coca Colas marketing strategy was
simple yet genius. Make Cokes presence known everywhere in America. Ensure that advertisements
are placed in every city and every town, and guarantee that no matter where you go, a cold and
refreshing Coke beverage was available within arm's reach. By doing this the Coca Cola
Corporation made their product a part of the American identity.
With the advent of World War 2, company executives saw their chance to introduce Coke to the
world.

Pepsi Of Pepsi And Pepsi
Pepsi is one of the world 's most iconic and recognised brands globally. Always innovating and
adapting its strategy to compete with Coca–Cola, they offer a young image to the public by
reworking their design to meet with the current consumer needs. Whether it 's through celebrity
endorsements or design trends, Pepsi have always aimed to create a relationship with the consumer
through humour. To quote their selling point, 'Now is what you make it. ' Today the brand includes
three products– Pepsi, Diet Pepsi and Pepsi Max, with the latter being the biggest selling in the UK.
Although Pepsi have tried to take different approaches to differentiate themselves from their biggest
competitor Coca–Cola, their first beginnings are very familiar. ... Show more content on
Helpwriting.net ...
It is assumed by many that Pepsi followed Coca–Cola in terms of timeline, which is true, however
there was no way of Bradham knowing that a very similar drink already existed by then, as Coca–
Cola was only sold within Atlanta by that point. Not long after naming was the first logo created,
which gathered fame with the growing success of the ground–breaking drink. It was built upon a
script typeface, featuring decorative swirls and ornate strokes. [[INITIAL PEPSI LOGO]] Looking
back, it is very easy to compare the similarities of the two soft drink logos, however script
typography was very popular during that time, and is evident in other large companies such as IBM
(known then as Computing Scale Company) and General Electric. [[LOGOS FEATURED]] The
instant popularity of this new drink encouraged Bradham to expand Pepsi–Cola into a fully–fledged
company. Four years later in 1902, Bradham applied for a trademark with the U.S. Patent Office,
forming the first Pepsi–Cola Company. In 1906 Pepsi–Cola took a logo change, the third in eight
years. Though not dramatic, these changes demonstrate the struggle that the company had with
finding a logo that differentiated themselves from other leading brands. [[LOGO TIMELINE]]
Instead of exploring more risky ways of visualizing the brand – as this was an uncommon approach
at the time – they decided to focus on their unique selling point

Marketing Plan of Pepsico
–––––––––––––––––––––––––––––––––––––––––––––––––
Table of Contents
1. Executive summary
2. Introduction to the company
3. Industry Analysis of the Beverage Market
4. PepsiCo SWAT Analysis
5. Environmental scan of today's carbonated beverage marketplace
5. Target Markets
6. Marketing Mix a) Product b) Price c) Place d) Promotion
7. Main Strategies
8. Monitoring and Control
9. Observation and Recommendations
10. Conclusion
11. References
1. EXECUTIVE SUMMARY
I'm an undergraduate student majoring in economy prepared the marketing plan for the purpose of
learning and experience.
A strategic plan for PepsiCo North America is hereby proposed as follows for the geographical
region of the national ... Show more content on Helpwriting.net ...
PepsiCo International markets and sells the North American product brands abroad, and in
additional markets and sells the Mirinda, Walkers, Sabritas, Gamesa, etc. and several others in
multiple countries (over 200). Each of these subsets of brands are developments of unique products
tailored to each geographical culture it is marketed to.
The focused Corporation of the subject strategic proposal is PepsiCo Beverages North America.
This company was originally founded in 1898 by a North Carolina druggist. PepsiCo Beverages
North America (herein referred to as the 'Company') sells several brands of consumer beverages in
the United States and Canada. The various beverage products span through carbonated soft drinks,
juices, readymade teas, isotonic sports drinks, bottled water, and enhanced waters. Several
established brands include Diet Pepsi, Mountain Dew, Gatorade, Tropicana products, Aquafina
Water, Sierra Mist, Mug, Propel, Sobe, and Dole. Refer to the Competitor Analysis section for in
depth product information and listings.
Outside of manufacturing and selling bottled products, the Company manufactures and sells

concentrates for some of the above mentioned brand name beverage products to licensed bottlers.
The Company has also established strategic partnerships with Lipton and Starbucks to create,
market, and sell ready to drink Lipton tea

The Marketing Strategy Of Pepsi Essay
1.0 Introduction
"History has shown us that America was built on the back of positive rivalries" (StreetAuthority,
2014). Competition increases the growth of industries through regular innovation but they also use
other tricks to get an upper hand on each other, for example: Microsoft and Apple, Ford and General
Motors, or PepsiCo (NYSE: PEP) and Coco Cola (NYSE: KO) (StreetAuthority, 2014).
We are focusing on Pepsi, which is a carbonated soft drink produced and manufactured by PepsiCo.
PepsiCo Inc. was established by the merging of Pepsi–Cola and Frito–Lay. Its World Headquarters
is located at Purchase in New York. PepsiCo is an American multinational company which also
manufactures snacks, food and beverages with sales/revenue of more than 66.42 billion and having
employees over 274,000 by the end of year 2013 (Forbes, PepsiCo , 2014). In 1890, Mr Caleb
Bradham, a pharmacist and drugstore owner invented a new drink called Pepsi–Cola derived from
two major ingredients, Pepsin and Kola nuts. Pepsi–Cola became so popular that customer named it
as "Brad's Drink" (Pepsico, n.d.).
Pepsi according to 2011, sold only 892 million cases, while coke sold 1.6 billion and diet coke sold
927 million. They had a market share of 28.7% again behind coke with 42.4%. There was a decline
due to health concerns and negative consumer perception. The sales was badly hit and diet Pepsi fell
by 7%. Pepsi is now working on alternate sugar solution to stop the free fall in low calorie drink.

Procedures Used by Pepsi-Bottlers Australia
PROCEDURES USED BY PEPSI–COLA BOTTLERS AUSTRALIA
Executive Summary
The purpose of this report is to identify and explain the procedures used by the Coca Cola
Company's major competitor, Pepsi Cola Bottlers Australia (PCBA). These procedures include three
of the four key business functions: Operations, Marketing and Employment relations. These
business functions work together in order for the business to operate efficiently and achieve the
business's goals.
PCBA's Operations
The Operations of a business is a key business function associated the activities and decisions
through which businesses transform inputs into goods and services (outputs). In PCBA, Operations
management 'involves the coordination of the general operations of ... Show more content on
Helpwriting.net ...
b) Acquisition
A key role of employment relations is to recruit potential employees who have the right skills and
experience for the business to be as competitive and as profitable as it can. This process involves
three main stages:
1. Identifying future staffing needs
In Pepsi–Cola, "Staff needs are determined on the basis of different departments, looking at what
work needs to be done and the number of staff currently employed."(Case Study) Job analysis is the
second step within this process which Pepsi–Cola uses.
2. Recruitment of potential job candidates – which can come from within the business (internally)
and from the outside through advertisement (externally)
If extra staff is required in the Pepsi–Cola factory, casuals are employed. This recruitment occurs
externally through advertising in the local newspapers around Blacktown and Penrith and in the
Daily Telegraph, through the Human Resources Department. It is an effective form of advertising
within this location.
3. Selecting the best person for the job – affects efficiency and productivity.
The selection process in Pepsi–Cola 'has been developed and modified to best suit the needs of the
company and follows a simple step–by–step process," Sarah Hampill, Human Resources Manager

(Commercial). Instead of the step–by–step process, a selection approach would be more effective,
by getting an overall

Pepsi Cola Rhetorical Analysis
A video guaranteed to grab someone's attention consists of pleasing visual elements as well as some
aural techniques. The Pepsi Max commercial titled "Chain Reaction" does just that and nothing less.
Pepsi Cola displayed a complex experiment in their Pepsi Max commercial consisting of a
combination of visual and aural rhetoric to advertise a message that influences the audience to buy
their product. The commercial is very interesting and fun to watch, keeping the audience entertained
while the product is being advertised. Pepsi Cola does a good job at making their commercial
enjoyable. The display of logos throughout the commercial seems in some way sarcastic. Pepsi
Cola's chain reaction, showed in the commercial, was very complex and complicated.

Super Bowl 2011 Commercial Pepsi Max : Love Hurts
In the "Girls Shopping State Farm TV Commercial" the scene is set with two women and a retail
store shopping when they both see a purse. The first woman is able to buy the purse because she
saved money by purchasing State Farm insurance. The other woman cannot buy the purse because
her insurance company is expensive. The consumerism message is by buying inexpensive State
Farm insurance a consumer is able to afford their expensive wants. In the" Super Bowl 2011
Commercial Pepsi MAX: Love Hurts" A wife continuously intervenes when she catches her
husband eating junk food using different methods but smiles when she witnesses her husband
drinking the zero calorie Pepsi Max soft drink. The consumerism message simply states it is
healthier to drink Pepsi Max soft drink than to eat junk food. Both commercials are intended to be
funny but there are implicit stereotypical racial themes.
For instance, in the State Farm TV Commercial the woman who wins the purse is a White American
woman the woman who loses out is an Asian–American woman which stereotypically directs that
white women make smarter decisions. Once the White American woman "summons" her agent by
singing the State Farm jingle an African American man name Anthony appears to service her.
Service jobs are stereotypically regarded as a type of unskilled labor occupation held by black
people. When the Asian–American woman summons her insurance singing a similar tune a an old
white fisherman shows up dangling a dollar on the

Strategies And Strengths Of Pepsico Inc.
Introduction Pepsico Inc. is an American multinational food, snack and beverage corporation
headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing,
and distribution of grain–based snack foods, beverages, and other products.
PepsiCo, Inc. was established through the merger of Pepsi–Cola and Frito–Lay. Pepsi–Cola was
created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito–Lay, Inc. was
formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W.
Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay, former chairman and CEO of
Frito–Lay, was chairman of the board of directors of the new company; Donald M. Kendall, former
president and CEO of ... Show more content on Helpwriting.net ...
The following are the most significant strengths of PepsiCo:
1. Strong brand image
2. Broad product mix
3. Extensive global production network
4. Extensive global distribution network
As a successful global company, PepsiCo has one of the strongest brands in the market. This
strength enables the firm to attract consumers to its new products. In addition, the broad product mix
represents PepsiCo's increasing ability to reach various markets and segments, such as through
Frito–Lay products, Quaker products, and Pepsi products. PepsiCo's extensive global production
and distribution networks are strengths that support the company's international growth and
expansion strategies. In this aspect of the SWOT analysis, PepsiCo's strengths are sufficient to
support its global growth strategy.
PepsiCo's Weaknesses (Internal Strategic Factors)
PepsiCo suffers from a number of weaknesses that act as barriers to international growth. The
internal strategic factors that limit organizational development are considered in this aspect of the
SWOT analysis framework. The following are PepsiCo's main weaknesses:
1. Low penetration outside the Americas
2. Limited business portfolio
3. Weak marketing to health–conscious

Advertising Term Paper with Case Study
Advertising, What Is It ? Advertisements are methods used to commercialize a product or anything
else, such as AA meetings, a garage sale, etc. Advertising is used mainly to influence specific
audience or all audiences to buy the product. For example, my product is advertising Reebok and is
concentrating on people who play American Football. The advertisement is using the testimonial*
method to advertise Reebok. The purpose for advertising is to commercialize a product or anything
else to a certain audience or to any audiences. Another purpose for advertising is to persuade people
to buy the product so that you'll get more money. A third purpose is to make the company a bigger
name by getting more buyers. For example, the purpose of my ... Show more content on
Helpwriting.net ...
In order to attract audiences, advertisers use various techniques on their advertisements to make
people aware of the firm's products, services or brands. Although the methods used by advertisers
are infinitely, they have a common goal to persuade those who may become their customers to buy
their products. An excellent advertisement will create a deep impression on its potential customers
through particular techniques. The effect that advertising has had on consumers is of consequence to
everyone due to the nature of capitalism. "Defined a consumer is someone that acquires goods or
services for direct use or ownership. Advertising is the activity of attracting public attention to a
product or business, as by paid announcements in print, broadcast, or electronic media
(Dictionary.com)." Consumers see a need for items that can make their lives healthier, more
enjoyable and convenient. What advertising does for consumers is that it alerts them to the benefits
that they may expect but at the same time advertising may also open the door to deception.
Advertising is a multifaceted means by which a company or an individual may market a product or
service. Advertisements can be seen in books, journals, magazines and newspapers. And, can also be
heard on the radio, while viewing TV or by surfing the Internet. "One form of advertising is Co–
operative advertising is done when a group of businesses with similar interests work together

Coca Cola And The Soft Drink Industry For A Long Time
Brands are a representation of the consumer 's thought and opinion about the performance of a
product, and as a business owner, you might own the trademark, which identifies the brand, but
consumers will help define your brand (Boykin (no date)). Brands can also be defined as a
combination of a product name, trademark logo, unique packaging and design, but despite these
features, a brand does not truly exist yet because the product has no history. Therefore, this essay
examines how and why Coca Cola has dominated the soft drink industry for a long time compared
to other producers and this explains how branding has influenced the consumers and their buying
decision.
The strength of a brand differs from one industry to another. In the past, branding was used to
determine what goods belong to the different producers, but today, as well as determining the
difference, it is used to influence the buying decision of consumers and this is why it has become a
very important tool. The introduction of branding has become an influential part in the way we as
consumers live our lives, this is because for every purchase made, it is decided based on the brand
we are most influenced by. In this modern society, brands not only represent the product, but also
have a strong connection with perceived quality, consumers ' lifestyle, social class and taste.
Although, a newly established brand may have material makers (Name, logo and unique packaging),
the perception of the brand strength cannot

Pepsi Of Coca Cola Company Essay
A great question arose in the 80's as a constant innovation and aggressive behavior arose towards
brand building. Pepsi, a brand that suffered two bankruptcies, pushed forwards towards their growth
as the company by expanding their portfolio as a Food and Beverage Company. As it became a food
and beverage company, Pepsi was able to become the Coca–Cola's main competitor. Each company
constantly competed and tried to outdo each other with their campaigns. While both brands
competed with each other, Pepsi began to target Coca–Cola's commercials causing Coca–Cola to
respond with the same aggressive behavior creating the beginning of the Cola Wars. The Cola–Wars
brought forth a great question that made one wonder if either Coke was better than Pepsi or if Pepsi
was better than Coke? Based off the Cola Wars, the best soft drink producer is the Coca–Cola
Company.
The Coca– Cola Company contains more value than Pepsi. According to an article in Coca–
Cola.com, "Coca–Cola has retained the No. 3 spot on Interbrand 's annual Best Global Brands
ranking for the fourth consecutive year, with an estimated value of $73.1 billion," proving that the
brand coke falls under the list of the most valuable brands which is worth up to $73.1 billion dollars
unlike, Pepsi that is only worth 19.4 billion dollars. The Coca–Cola Company does not only own the
coca–cola brand, but has also recently purchased many other brands in order to improve the revenue
growth of the company. It owns 16.7 % of the

Pepsico Case
Daniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu
PepsiCo's Journey Toward an Ethical and Socially Responsible Culture
COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world.
It manufactures and sells eighteen brands of beverages and snack foods and generates over $98
billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito–Lay, Tropicana, Quaker, and
Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total
snack food market share in the U.S. and 25 percent of the market share of the refreshment beverage
industry. The company's headquarters are in New York and employs over 200,000 people. In 2006,
Michael D. ... Show more content on Helpwriting.net ...
During the 1950s, Pepsi evolved from the low cost price leader to a more lifestyle drink approach.
For example, as Americans became more health conscious, Pepsi introduced slogans such as "The
Light Refreshment" and "Refreshing Without Filling." Other new advertising campaigns included
slogans such as "Be Sociable, Have a Pepsi" and "Now Its Pepsi, For Those Who Think Young" to
concentrate on a younger market. It was this younger target market and the post–war baby boom
generation that set the stage for Pepsi's long–lasting brand image. It all started with Pepsi advertiser
Alan Pottasch, who recognized the different nature of the newest generation of consumers. Whereas
consumers before the war were more cautious and price–conscious, the post–war baby boomer
generation was carefree and hopeful. Pepsi once again capitalized on the changing environment, and
under Pottasch launched the "Pepsi Generation" campaign in 1963. The campaign was an
advertising breakthrough as it helped to set a new standard for advertising in America. The ads
portrayed happy Americans living the American dream–with their Pepsis, of course. By associating
its brand with youth and excitement, Pepsi–Cola became the forerunner of lifestyle marketing.
Future campaigns continued to promote this brand image, with slogans such as "You've Got a Lot to
Live. Pepsi's Got a Lot to Give,"

Pepsico, Inc. : An American Food And Beverage Company Essay
PepsiCo, Inc.., is an American food and beverage company. PepsiCo was originally created and
developed in 1893 by Caleb Bradham and it was originally introduced as "Brad's drink". Bradham
made and sold the drink at his drugstore. Pepsi cola, was named under the digestive enzyme pepsin
and kola nuts used in the recipe. Pepsi was renamed as Pepsi–Cola on August 28, 1898, and then it
was again changed to Pepsi in 1961. In 1931 the company trademark and resources were grabbed by
Charles G. Guth (1876–1948), founder of the cutting edge Pepsi–Cola. He built up another Pepsi–
Cola Company, had a chemist formulate a superior drink, set up new packaging operations, and
started marketing an enormously successful 12–ounce bottle for five cents. Guth was likewise
president of Loft, Incorporated, a candy manufacturer and soda–fountain chain (founded 1919), and
in legal battles in 1936–39 he lost a controlling interest in the Pepsi–Cola Company to the new
management of Loft. When in 1941 the Pepsi–Cola Company was merged into Loft, the name Loft,
Inc., was changed to Pepsi–Cola Company (2009).  Product: In 1950 Alfred N. Steele (1901–59),
a previous VP of Coca–Cola Company, became chief executive officer. His emphasis on giant
advertising and sales promotion expanded Pepsi–Cola 's net profit. In 1965 Pepsi–Cola converged
with Frito–Lay, Inc., the creator of snack foods, for example, Fritos, Doritos, Lay 's potato chips,
and Rold Gold pretzels. The recently developed organization

Pepsi vs Coke Essay
Pepsi vs Coca Cola
For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft
drink market. By employing various advertising tactics, strategies such as blind taste tests, and
reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft–
drink business, "The Coca–Cola Company" and "PepsiCo, Incorporated" hold most of the market
shares in virtually every region of the world. They have brands that the consumers want, whether it
be soft–drink brands or in PepsioCo's case, snacks. With only one soft–drink market, the two
competitors have no choice but to increase sales by stealing the other competitor's clients. This led
to the term, the "cola wars" which was first used ... Show more content on Helpwriting.net ...
During the "Pepsi Challenge," the person would prefer one product to the other. In the late 1990s,
"Pepsi launched its most successful long–term strategy of the Cola Wars, Pepsi Stuff." The
Consumers were "invited" to "Drink Pepsi, Get Stuff" by using codes on cans and bottle caps to
redeem points for free Pepsi lifestyle merchandise. The battle continues today "as they battle for
brand supremacy...through advertisements, slogans, and celebrity endorsements."
However, no matter what the advertisements claim, the statistics concerning the shares and value of
each company cannot lie. The Coca–Cola Company dominates the soft–drink market by owning
four of the global top five soft–drink brands, which include Coca–Cola, Diet Coke, Fanta, and
Sprite. The Coca–Cola Company makes or licenses more than 400 drink products in more than 200
nations. In 2006, Coca Cola's sales reached 24,088 million dollars and had a net income of about
5,080 million dollars, with 71,000 employees working in the company. PepsiCo, Incorporated is the
largest snack maker and second largest soft–drink maker in the world. It sells beverages and snacks
in approximately 200 nations as well. In 2006, its sales reached 35,137 million dollars and had a net
income of $5,642 dollars with 168,000 employees working in the company. With these numbers,
one can assume that Pepsi is earning more profit if wages payouts are not considered, but Pepsi has
a large number of workers working for

Compare Coca-Cola And Pepsi's Website
There are a lot of soda companies out there, even though not all of them are similar, especially their
marketing strategies and how they give use of their websites. A couple of the mainstream companies
are Coca–Cola and Pepsi. While some people will make a very strong case that they are very
different in taste, this is especially true with their websites and the way they show themselves.
Let's compare the Coca–Cola's website with Pepsi's website, the biggest difference is the color.
Coca–Cola uses red as their predominant color and Pepsi uses blue.
The first thing a guest will notice on Coca–Cola's website is that the way the links are set up is
extremely disorganized. They can make it look more professional, if they stop re–directing their
links to different websites. For example, if someone were to click on "Coke in The USA" tab on the
homepage, and decide to click on any of the links in the drop down menu, then the guest will
quickly realize that a new tab opened up on their web browser, and that they are now on a different
website. This sounds simple in theory, however a guest will end up with numerous tabs, which they
will have to ... Show more content on Helpwriting.net ...
Both websites focus on customer participation but Coca–Cola's website goes more in depth, as they
use flash games and videos made by consumers themselves, while Pepsi focuses only on consumer's
social media activities related to Pepsi. Coca–Cola's content organization looks messier because the
website navigation is very complicated, and they drop down menu is overwhelming. While this will
cover more information, the readers can't focus on any one particular topic because once again it is
confusing. If they keep this clutter up, then, they won't have a very high consumer satisfaction in
regards to their website. On the other hand, Pepsi's website covers all contents, on one website
except the product store. This looks simpler and delivers a unified tone and

Coca Col The Rise Of Potential Taxes Of Soda
Dr. John S. Pemberton is the man that created the drink today that is one of the most popular
beverages in the world called "Coca–Cola." He created his own flavored syrup but it was his partner
Frank Roberson who deserves the credit for the name. The key governance guidelines for the
company are as follows: Board Mission and Director Responsibilities, Board Leadership, Director
Qualifications, Director term and tenure, Determination of Independence, Committees of the Board,
Director Access to Officers, Employees and Information, Director Orientation and Continuing
Education, Annual Chairman of the Board, Management Success, Annual Board Performance
Evaluation, Director Compensation, and Board Interaction with other Interested parties. One ...
Show more content on Helpwriting.net ...
Coca Cola saw that a recent production barrier in Kenya and Uganda that led mango farmers to face
market challenges. This was an opportunity to source some of their ingredients locally, after a
demand from the middle class in the country for local fruit juice. A nonprofit named Technoserve
partnered up with Coca Cola to create Project Nurture. They taught the farmers new agricultural
techniques, quality management and even connected the farmers to wholesale distributors, this
would reduce the chance for spoilage and waste and create a market for their mangos. As a result the
farmers were finally connected to a market and supply chain that would provide income for a lost
market. Coca Cola effectively helped increase these farmers wages by up to 142%. To many this
was a road out of poverty and for Coca Cola, they were able to reduce their costs, increase leads and
strengthen their reputation in these countries.
In an effort to create a sustainable community ( which Coca Cola believes is vital for a sustainable
business), they introduced the 5 by 20 Initiative. This initiative would teach women entrepreneurs
critical business skills such as: Record keeping, managing stock, and financial management. Coca
Cola has a goal to reach up to 5 million women entrepreneurs by 2020. So far they have reached 1.2
million women in 60 countries since 2010. After surveying multiple women who have gone through
the initiative, they have seen

Coca Cola 's Marketing Strategy
New Coke The story of one of the biggest marketing blunders in history, is a story of false hubris,
desperation, and driving ambition. Made by one of the largest corporations in the world. The
creators of a product on the forefront of the American consciousness. As intertwined into American
culture as baseball, apple pie, and Thanksgiving dinner. That product of course was Coca–Cola, the
formula of which had remained unchanged close to 100 years. Since Coca–Cola's creation by
Atlanta pharmacist John Pemberton in 1885 as a topical remedy marketed as a cure from ailments
such as stomach pains, headaches, and even impotence, Coca Cola has grown into the number one
drink in America. In 1888 Coca–Cola was sold to Asa Candler whose innovative ... Show more
Wherever American troops brought freedom, they carried with them Coca Cola as well. With
international expansion, Coca Cola established itself as top dog in the beverage industry, and
number two Pepsi didn't even come close. Coupled with Coca–Cola's great taste and unescapable
marketing tactics, Coke was leading the way. If Pepsi wanted to compete they knew they had to do
something fast so as not to fall too far behind. Their solution would be a game changer. In 1975
Pepsi unleashed the Pepsi challenge onto America, testing the public with a blind taste test pitting
Pepsi against Coca Cola. The results were damning and shocked Coke executives in Atlanta. People
preferred the sweeter taste of Pepsi to that of Coke. When Coke ran their own blind taste tests, they
produced the same results, Pepsi was favored. On the heels of the Pepsi challenge, their sales started
to grow eventually overtaking Coke in supermarket sales. In response Coke reshuffled their upper
management bringing Roberto Goizueta as CEO and Donald Keough as President in the 1980's.
Desperate to reinvent and reestablish the Coca Cola brand the company under new leadership
introduced Diet Coke and Cherry Coke. Although successful Coke wasn't satisfied and decided a
more drastic change needed to be made. A change so drastic as to be done completely in secret
under closed doors. The unspeakable was a foot, the search for a new Coca Cola recipe. In late 1984
Coca Cola

Project on Consumption Pattern of Soft Drinks
Winter Project On A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT
DRINKS AND FRUIT JUICES Guided By: Submitted By: Dr. Syamaprasad Datta Tamoghna
Chatterjee (Professor) Roll No.: (0641471706) [pic] Certificate This is to certify that the project
entitled "A Comparative study on consumption patterns of Soft Drinks and Fruit Juices" done by Mr.
Tamoghna Chatterjee is an authentic work carried out by him at Eastern Institute of Management
under my guidance. The matter embodied in this project work has not been submitted earlier for the
award of any degree or diploma to ... Show more content on Helpwriting.net ...
A drink, or beverage, is a liquid specifically prepared for human consumption. In addition to basic
needs, beverages form part of the culture of human society. Or Any liquid suitable for

Pepsico : Pepsico 's Marketing Strategy
Dylan Snow April 8th, 2016
PepsiCo report Professor Broast The history of PepsiCo dates back to 1898 when the popular name
was first branded. It was introduced by a man that goes by the name of Caleb Bradham. Bradham
believed that the drink was more than a thirst quencher, it could help the body. He thought it would
assist the body with digestion do to a specific additive in the recipe (Brand 1). The history of Pepsi
is very interesting. It opened it's first PepsiCo company paten in 1902. In its first year of business it
sells nearly 8,000 gallons of the syrup out of the first know warehouse. An interesting fact about
PepsiCo is that during WWI they did not produces enough syrup to satisfy all their demands. This
was greatly do to the ration of sugar during the war (Brand 1). The hurt Pepsi production immensely.
PepsiCo stands behind its mission statement of, Honesty, Fairness, Integrity and Convenient Foods
(Farfhan 1). This mission statement is very suitable for the company because they sell some of the
most popular drinks around the world today. They have many different items that some of us may
not know they have, such as Tropicana, Gatorade, Quaker and Lays chips. This was shocking to me
because I was not aware that they owned Quaker oatmeal or lays potato chips. PepsiCo has 22
brands under its name that generated nearly 1 billion dollars in sales in 2015. This is a great annual
revenue considering the filed for bankruptcy in 1923. The three leading

Pepsi Marketing Plan.
UNIVERSITY OF INFORMATION TECHNOLOGY AND SCIENCES Term Paper Based on
"Marketing Plan Company Name: PEPSI Date of Submission: 7th December 2010. Submitted By:
Group–Luminous. Name I.D. Farhana Akhter 0941 Al–Batul–Sabera 08530160 Sharmila Rani Dus
0941 Mahmuda 0941 Md.Hanif Miah 0941 H.M.Enayet Karim 08510140 Submitted To: Ms. Rahma
Akhter. Lecturer of U.I.T.S School of Business. Term Paper ON Marketing Plan "Every Pepsi
Refreshes the World" 7th December 2010. Ms. Rahma Akther. Senior lecturer University of
Information Technology and Sciences. Subject: Requesting for ... Show more content on
Helpwriting.net ...
We hope that this Term Paper will merit your approval. Respectfully yours, H.M.Enayet Karim.
Md.Hanif Miah. Al–Batul–Sabera. Farhana Akhter. Sharmila Rani Dus. Mahmuda Islam. Chapter:
01 Introduction: Pepsi is the recognized soft drinks have enjoyed substantial and sustained
expansion since its inception in 1893. It has passed through various predictable stages of small
business conferring to treat patients then turns into global growth. The key point of posting nearly
thousand billion dollars in annual sales, up significantly from its first year when sales were projected
employees rather than 4000000 thousand of employees around the world. The company has
achieved this level of growth despite pursuing marketing strategies which have been applied
somewhat sporadically owing to startup and operational pressures. Many ideas abound within the
organization as to what should be done, by whom and by when but typical of many small
businesses, little is done in an integrated, planned, or sustained fashion as survival is the primal
objective. Also hampering the introduction of a committed drive for marketing and sales activities
has available of resources and time on the part of the owners. The result is a fragmented and piece
meal approach to marketing the Pepsi's product and services have sustainability to earn shows
higher

Pepsico Mission Statement
Chapter no.1
Presentation and History:
Name: PepsiCo Inc.
Logo: PepsiCo Inc. Logo
Organizations Served: Drinks, Sustenance
Geographic districts served: Around the world Base camp: U.S.
Current Chief: Indra Nooyi
Sales: $ 65.492 billion (2012)
Net Profit: $ 6.178 billion (2012)
Workers: 297,000 (2012) Key Contenders: The Coca–Cola Organization, Dr Pepper Snapple Bunch,
Inc., Mondelez Global, Inc., Hansen Common Company, National Refreshment Corp., Kraft
Sustenances Inc., The Kellogg Organization, ConAgra Nourishments, Inc., Nestlé S.A. Additionally,
others.
PepsiCo is a world pioneer in supportive snacks, sustenances, and beverages. Pepsi Cola Int. is one
of the principle pop association working the world over. As its US multinational ... Show more
Pepsi Cola is more extended than its opponent, Coca–Cola. One of the principle inspirations in
transforming into the primary pop association in Pakistan was the remarkable dissemination channel
of the association's things all over all through the country. Pepsi came in Pakistan in 1967 and
started its operations with carbonated refreshments. It quickly has 8 bundling foundations working
in various parts of the country. Nearby Pepsi, Mountain Dew, those foundations produce Mirinda,
7UP in the carbonated drinks class and another extension of Sting in the carbonated drink

Cola and Pepsi Company
CONTENTS Chapter No. Chapter No–1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study
1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No–2 PEPSI COMPANY
OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR
Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No–3 DATA
ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71
Chapter No–4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings 4.3 Suggestions 4.4
Conclusion APPENDIX BIBLIOGRAPHY 72 75 77 79 81 85 Title Page No 2 3 7 8 9 11 12 13 23
25 38 41 44 48 49 50 51 1 1.1 INTRODUCTION 2 Today many new companies are coming in
to existence and because of this the ... Show more content on Helpwriting.net ...
Therefore, we should drink Pepsi that knows how to appreciate all audiences of all ages, regardless
of their ages and genders. It is interesting to here that Pepsi won the Taste test over Coke in the
world wide. This is the good sign for the company to get good market share. More people voted for
Pepsi's taste than Coke's taste. Coke Company blames that all these taste tests meaningless and not
the proper ones to decide the taste and the greatness of the soft drinks. The production cost of Pepsi
Company is less than Coke because Pepsi Company is using the Franchisees for the production
purpose and giving the remuneration for the production and maintaining the quality of the products
by the regular checkups. In case of Coke it has its own production units and producing the products
in their own plants, this increases the production cost of the drinks of Coke, because of this reason
the profits of Coke reduced when compared to Pepsi. When we compare the commercial Ads of the
two companies, Pepsi and Coke there is a major thing that we can pick up from them, which is the
representative of their products. In other words who are the representatives in both commercial Ads?
4 The companies try to

Micro / Macro Environment
Micro Macro A company 's marketing environment is made up of the ACTORS AND FORCES
outside marketing that affect marketing management 's ability to build and maintain successful
RELATIONSHIPS with target customers. The marketing environment is made up of the micro
environment and the macro environment. The micro environment consists of the ACTORS CLOSE
to the company that affect its ability to serve its customers – the company, suppliers, marketing
intermediaries, customer markets, competitors and publics. The macro environment consists of
BROADER FORCES that effect the actors in the microenvironment. Micro environment 2.1 The
Company Top Management – sets Company's mission, objectives, broad strategies and policies ...
Both multinational corporations (MNC) spend millions of dollars to sponsor in championships.
Through championships, they would be able to advertise their products throughout the world,
especially for those national or international championships such as PGA Tour, World Cup,
Olympics and Commonwealth Games. Therefore, each party would strive hard to attract contracts
from the authority body of the championships. MACRO Demographic environmentDemography is
the study of human populations in terms of size, location, density, age, sex, race, occupation, and
other statistics. It is of major interest to marketers because it involves people and people make up
markets. Demographic trends are constantly changing. TCCC entered its products into China in
1927 and in 1993, TCCC entered into India 's market. These two countries have the highest
population density which makes them an ideal market to penetrate. Natural Environment These are
natural resources that are needed as inputs by marketers or that are affected by marketing
activities.They have also built the world 's largest plastic bottle recycling plant. Also, they have
developed cold drink equipment that is energy saving. Coca–Cola is constantly finding ways to help
our natural environment. Political environment consists of laws, pressure groups and government
agencies that limit and influence organisations and individuals in

Multinational Corporations
Multinational Corporation – business enterprise with manufacturing, sales, or service subsidiaries in
one or more foreign countries, also known as a transnational or international corporation. These
corporations originated early in the 20th century and proliferated after World War II.
Typically, a multinational corporation develops new products in its native country and manufactures
them abroad, often in Third World nations, thus gaining trade advantages and economies of labor
and materials. Almost all the largest multinational firms are American, Japanese, or West European.
Such corporations have had worldwide influence–over other business entities and even over
governments, many of which have imposed controls on them. During the last ... Show more content
on Helpwriting.net ...
Abstractly, Global corporations have a key role to play in issues ranging from human rights to
environmental policies. Specifically, corporations can be most effective in helping the poor by
investing in local and global communities on a long–term basis rather than by acting as charities or
aid agencies. However, to do so, corporations must restore the public 's trust. They must demonstrate
that their presence, particularly in poorer countries and the emerging market economies, is a source
of human progress. They must demonstrate that globalisation is not a zero–sum game in which the
rich get richer and the poor get poorer. In this regard, those who argue against globalisation are
denying 1.5 billion people, who live in absolute poverty, the means of escape. To do nothing is
morally unacceptable. The world is watching the corporate sector. This is a moment of great
challenge, but also of great opportunity because if corporations can demonstrate that they are agents
of progress, they can remove the doubts and renew the trust that is essential for both prosperity and
security.
Multinational corporate structure
Multinational corporations can be divided into three broad groups according to the configuration of
their production facilities:
Horizontally integrated multinational corporations manage production establishments located in
different countries to produce the same or similar products. (example: McDonald 's) Vertically
integrated multinational

Case Analysis Of Pepsi
Corporate Policy
If Pepsi can gain competitive advantage in Pakistan, then why not in the world? Presentation and
History:
Name: PepsiCo Inc.
Geographic districts served: Around the world
Base camp: U.S.
Workers: 297,000 (2012)
Key Contenders: The Coca–Cola Organization, Dr Pepper Snapple Bunch, Inc., Mondelez Global,
Inc., Hansen Common Company, National Refreshment Corp., Kraft Sustenances Inc., The Kellogg
Organization, ConAgra Nourishments, Inc., Nestlé S.A. Additionally, others.
PepsiCo is a world pioneer in supportive snacks, sustenances, and beverages. Pepsi Cola Int. ...
The rate has now fallen between 40 years low of 3%. Diminishing the interest rates will most likely
empower client request in the economy. Organizations will have the chance to amplify and
increment by gathering credits as a result of low intrigue rates on borrowings. PepsiCo can
undoubtedly credit cash to put resources into new items in light of the fact that the premium rates
are currently decreased. The advance gathered can likewise be utilized on examination of new items.

As examining for the new item would cost less, PepsiCo will offer its item at a less expensive value
and individuals will spend in light of the fact that they will get Pepsi item at a modest

Coke
Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT:
This is a detailed and comprehensive case describing the market entry of two global consumer
product companies, PepsiCo and Coca–Cola Corporation into a Big Emerging Market (BEM), India.
It traces the history of the challenges encountered by these two companies in the developing country
environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned
by the two companies as they adjust to competing in an unfamiliar and rapidly–changing
environment. Key themes include: the effects of the changing political scene resulting in the
imposition of a non–standard domestication policy on foreign direct investors; the ... Show more
The cap on the equity stake has been gradually lowered over the years, giving greater flexibility to
foreign companies in terms of operation and profitability. The ouster of Coca–Cola in 1977 was
probably the most damaging effect of traditionally restrictive rules governing foreign investment
that the Indian government had. Until recently, the Indian government had a policy whereby no
foreign company could own a majority equity stake (greater than 50%) in a venture/project in the
country. Coca–Cola's withdrawal from India was partly due to this reason, and partly due to the
demand by the government to share its secret formula for the concentrate. Leaving the country on a
non–cordial note with the government in 1977 had negative repercussions when Coca–Cola tried to
re–enter. After being turned down on initial proposed joint venture with Godrej it finally reentered
the Indian market in the early 90's via a joint venture with Britannia Industries. This market entry
was forced on Coca–Cola because its major competitor PepsiCo had already entered the Indian
market in 1986. Entering later in the market had costs associated with it – (1) spending greater time,
energy and money in building relationships with key government officials because PepsiCo had a
headstart of about four years in the game; (2) spending maximum money on advertising to woo
customers away from Pepsi's substantial base in the cola market. PepsiCo had its own share of
problems dealing with the

Pepsi: Supply Chain Management
Table of Contents
Introduction
Supply Chain Management is the process of planning, implementing, and controlling the operations
of supply chain with the purpose to satisfy customer requirements as efficiently as possible. Supply
chain management spans all movement and storage of raw materials, work–in–process inventory,
and finished goods from point–of–origin to point–of–consumption. It is a cross functional approach
to managing the movement of raw materials into an organization and the movement of finished
goods out of the organization toward the end consumer.
Supply Chain management is also the combination of art and science of improving the way
company finds the raw components it needs to make a product or service and ... Show more content
on Helpwriting.net ...
They do this through sales growth, cost controls and wise investment of resources.
They believe their commercial success depends upon offering quality and value to their consumers
and customers; providing products that are safe, wholesome, economically efficient and
environmentally sound; and providing a fair return to their investors while adhering to the highest
standards of integrity.
A customer while purchasing a bottle of Pepsi will consider product quality, price and availability of
the product. Thus, Pepsi focuses its competitive strategy as to producing sufficient variety,
reasonable prices, and the availability of the product.
Pepsi Ceo
Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006. During her time,
healthier snacks have been marketed and the company is striving for a net–zero impact on the
environment. This focus on healthier foods and lifestyles is part of Nooyi 's "Performance with
Purpose" philosophy. In 2007, Nooyi spent $1.3 billion on healthier–alternative brands like Naked
Juice, a California maker of soy drinks and organic juice.
Today, beverage distribution and bottling is undertaken primarily by associated companies such as
The Pepsi Bottling Group and Pepsi Americas. PepsiCo is a SIC 2080 (beverage) company.
PepsiCo has also recently acquired a 50% stake in U.S.–based Sabra Dipping Company.
PepsiCo also has formed

Pepsi Case Analysis
Corporate Policy
If Pepsi can gain competitive advantage in Pakistan, then why not in the world?
Presentation and History:
Name: PepsiCo Inc.
Geographic districts served: Around the world
Base camp: U.S.
Workers: 297,000 (2012)
Key Contenders: The Coca–Cola Organization, Dr Pepper Snapple Bunch, Inc., Mondelez Global,
Inc., Hansen Common Company, National Refreshment Corp., Kraft Sustenances Inc., The Kellogg
Organization, ConAgra Nourishments, Inc., Nestlé S.A. Additionally, others.
PepsiCo is a world pioneer in supportive snacks, sustenances, and beverages. Pepsi Cola Int. is one
of ... Show more content on Helpwriting.net ...
Legitimate elements that have the immediate effect on PepsiCo incorporate potential changes in
Food Standard Agency (FSA) regulations, and, government guidelines and regulations particular to
sustenance and drink segment. Besides, purchaser information insurance regulations and licenses
and security of licensed innovation may affect the business execution of PepsiCo.
Ecological Analysis for PepsiCo.
The incomes of PepsiCo may likewise be affected by an arrangement of natural variables, for
example, the ecological ramifications of bundling practices and expanding significance of option
vitality sources. In addition, the effects of a worldwide temperature alteration on customer drinking
examples may have positive ramifications on PepsiCo incomes.
Promoting Strategies (PAKISTAN)
There are diverse promoting methods which are connected in focusing on. Some of these techniques
which Pepsi takes after are examined beneath:
Mass Marketing:
Huge firms or organizations say that everybody is their purchaser whether they have a place with
rustic or urban zone, enormous or little nation, rich or poor, grown–ups and little youngsters and so
forth. Pepsi is basically utilized by the youthful era yet it asserts that it is moving towards mass

Pepsi Project Report

More Related Content

Similar to Pepsi Project Report

More from Carmen Sanborn

Recently uploaded

Pepsi Project Report